Green living in China Agenda CNI

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Green living in China Agenda © CNI - Center for Ny Industrialisering 2008 • Build off site and sustainability • Sunshinehouse as an example of industrial passive houses

© CNI - Center for Ny Industrialisering 2008 Build offsite and sustainability The overall objects of Industri. Netvaerk are: • To be an open forum for communication of knowledge on industrialisation and system deliveries • To develop ideas on industrialisation using system solutions • To initiate reports, recommendations and development and research initiatives • To initiate development of system products and construction processes among the members • To create the framework for establishment of new business alliances

Focus area’s Digitalization © CNI - Center for Ny Industrialisering 2008 Demand market research Output: Potential development achievements • product idea • service idea • etc. Idea and concept development Output: • overall described concept • outline/ visualization (3 D) • prototype • business concept Delivery of systems and partnerships Output: • business model • selection of partners • partnerorganization. Product Assemand blance, production CE – develop- Marking, ment QA Output: • Product • Off-site manufacturing • Implementation schedule Output: Selection of setup on-site including implementation schedule Digital data model Output: • data model • configuration concept Output for each phase Marketing / sale Output: • configurator for sale support Design/ configuration Output: • configurator for design of solutions Automated manufacturing Output: • configurator for digital transfer of orders (inventories for manufacturing)

Client driven development Building concept (Top down) Ø Architectural principle Ø Mass customized systems © CNI - Center for Ny Industrialisering 2008 Ø Market focus and not only project focus. facade vindows ventilation solar cell etc System product(Buttom up) Ø Systemsupllier developing & delivering part system to the building Ø Clarify interfaces and construction principle for mass customiced systems

© CNI - Center for Ny Industrialisering 2008 Primary product Off site manufac contractor On site Leveranceteams Supply chain Maintain Value chain Partnering Each of the four consortia Building programme consist of a system supplier responsible for the principle Design totale integration of the value chain and the Detailed design for manufacturing supply chain Rubbish

The long tail and construction Construction in 1960 -1970 © CNI - Center for Ny Industrialisering 2008 Traditional construction today Mass production Mass customization Kilde: Christian Thuesen, NCC Individual customization

Mass customization – the principle behind “…producing goods and services to meet individual customer's needs with near mass production efficiency". Tseng and Jiao (2001, p. 685) Margin Costs / willingness to pay © CNI - Center for Ny Industrialisering 2008 Mass production Mass customization Individual customization Customer value ? Kilde: Christian Thuesen, NCC Unit cost Diversity in range of products

Two cases on Mass Customization in NCC Komplett The German Platform Mass production Mass customization Individual customization © CNI - Center for Ny Industrialisering 2008 NCC Komplett The German platform 90% Fabrication 90 % Insitu High fixed costs, unable to control costs Minimum fixed costs but still 30% cost reduction Couldn’t compete with traditional construction practices Established a new market – high quality low cost Kilde: Christian Thuesen, NCC

Leveraging similarity in the long tail Mass production Standardized building Mass customization Customer Specific building Individual customization Customer Specific building Standardized Customer specific building component © CNI - Center for Ny Industrialisering 2008 Customer Specific building Customer specific component Standardized competence Customer specific competence Standardized purchasing Customer specific purchasing Kilde: Christian Thuesen, NCC

Green living in China Agenda © CNI - Center for Ny Industrialisering 2008 • Build off site and sustainability • Sunshinehouse as an example of industrial passive houses

© CNI - Center for Ny Industrialisering 2008 ”SUNSHINE HOUSE is building 12 industrtialized terrassed houses based on the Passive house principle. !2 houses will be places in kolding and i Soenderborg (Jutland). The following partners are key players ind the Sunshinehouse: Domea (client organization), Salus (client organization), Technological Institute (konceptholder and project manager for the whole project) and the Knowledge center for industrial buildings (knowledge gathering and development). The terrassed houses will be passive house certified according to the German standard and there will be an indoor climate test of the finished houses.

Passivehouses Criteria for certificering © CNI - Center for Ny Industrialisering 2008 • • • The heating load to below : 12 k. Wh/m 2 year The energy consumption: 120 k. Wh/m 2 år Air exchange by infiltration: 0. 5 l/s/m²b

Mass customized houses Trade © CNI - Center for Ny Industrialisering 2008 High fleksibility Low repetition “Mass customization” High flexibility High repetition Mass production Low flexibility High repetition

© CNI - Center for Ny Industrialisering 2008 Sunshine house as a holistic and integrated concept Working with: • a digital infrastrukture (BIM) • optimizing the whole production process (Lean and automation) • a more simple supply chain by use of a system supplier (Supply Chain Management) • Continous improvement • Certification and insurance Sunshinehouse

Sunshinehouse - Industrialised passive houses Certification and insurance © CNI - Center for Ny Industrialisering 2008 Market Energy solution Processes

Project phases Competition Production © CNI - Center for Ny Industrialisering 2008 Product & system development Knowledge gathering and development Monitoring • Pre qualification • Limited offer • Selction of the four winner consortia • Design for manufacturing • Offsite production • Onsite production • Problem cataloqe • Concept identification • Integrated product development • Interviews • Fact sheet • Quidelines • Certification • Collection of realtime data • Analyze • Report

Time table 18 th of June 2009, Kick-off seminar End of August – study tour to Austria regarding industialized passive houses and in depth review of the design principle of the four types of terrassed houses 1 st of December, final design for manufacturing and approved by the client organization 1 st of September, on-site construction place is opened for the consortia © CNI - Center for Ny Industrialisering 2008 June 2010 finished houses