Government Online Content Value to the People Connie

Government Online Content: Value to the People Connie Clem Gov 2. 0 Camp - Rocky Mountain Boulder, CO USA June 11, 2010 connie@cleminfostrategies. com

Making It Happen Task #1 - Bring leadership into agreement that - • Information flow (using online tools) needs to be central to the agency's management strategy. • Peripheral attention and buy-in isn’t good enough any more. connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 2

Why Focus on Online Content? 1. Get more mileage/impact out of your info 2. Foster understanding and approval of agency’s performance 3. Create community, tribe, social capital in online space 4. Improve efficiency 5. Create greater reach 6. Meet previously unmet needs connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 3

Messages: • “Be where the people are -- online. ” • “Pull people to our content by reaching them in social media. ” connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 4

Content is King (+ Queen) Government users expect to: – Acquire information for personal/business use – Understand actions, decisions – and give input – Know where government money is going connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 5

What Do Users Want? Look at internal clues: • Mission • Data resources • Operational bottlenecks • Time sinks. . . What can move online? connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 6

What Do Users Want? Look at clues from users: • Evaluations • Feedback • Needs assessments • Web usage and search data connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 7

What Do Users Want? Do new research: • Surveys • Focus groups • Wikis • Interactive platforms: Ideascale connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 8

Content Channels • Multi-stream social media updates – Both/and, not either/or • Less text, more multi-media – Are you You. Tube ready? • Participatory methods: comments • Embeddable content: widgets • Mobile connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 9

Team Approach • Collaborative model: integrated teams, no more “we don't do web” • Mix it up • Include veteran staff, not just digital natives • Plan for balancing review authority with rapid response • Define rules of engagement • Let staff play to learn connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 10

New Skills • Pushing the right content • Recognizing what info has value (tree vs forest) • Extracting the key points (user focus) • Establishing a voice • Measuring results connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 11

Fear of the Unknown Threats exist in both directions: • “What happens if we do it? ” – Openness = questions, critiques • “What happens if we don’t? ” – Falling behind connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 12

What’s Next? “New York City Hiring Chief Digital Officer” “. . . coordinating the city's Web 2. 0 initiatives and social media policies. ” Jun 4, 2010, News Report, http: //www. govtech. com/gt/764844 connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 13

Check Out: • Public input - http: //openaustin. ideascale. com • U. S. PIRG study on states’ $$ transparency http: //bit. ly/Following. The. Money • Buckets of data - http: //factfinder. census. gov • Widgets http: //www. virginia. gov/cmsportal 3/widget. html http: //www. uscourts. gov/Common/widgets. aspx • Mobile + web updates, public safety - Nixle. com connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 14

Share your ideas + successes connie@cleminfostrategies. com 303. 242. 6278 http: //www. Linked. In/In/Connie. Clem http: //Twitter. com/Connie. Info http: //cleminfostrategies. com connie@cleminfostrategies. com Gov 2. 0 Camp – June 2010 15