Government 2 0 Leveraging Web 2 0

Government 2. 0 – Leveraging Web 2. 0 For Your Organization Dolly Oberoi Samir Morankar Anne Y. Tsang April 28, 2009

Agenda • • • What is Web 2. 0? What is Learning 2. 0? What is Government 2. 0? Learning Theory basis for Web 2. 0 Technologies and Government 2. 0 examples • Implementation of Web 2. 0 Technologies • Group Activity • Wrap Up 2

A Technology-Based Dynamic World 3

Web 2. 0 • Web 2. 0 is a term that refers to the second generation of web development and design that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web – Not an update to technical specifications, but changes in the ways developers and endusers use the web 4

Web 2. 0 Technologies 5

Government 2. 0 • Government 2. 0 is used to define the paradigm shift of government to using Web 2. 0 technologies • Government 2. 0 is an attempt to provide more effective processes for government service delivery to individuals and businesses 6

Why Government 2. 0? • Open Government Directive – Increase transparency – Increase public participation and collaboration • Government 2. 0 initiatives are one way to meet that mandate 7

Learning 2. 0 • Learning 2. 0 is a term that refers to new ways of thinking about learning and elearning inspired by Web 2. 0 technologies. It is learning that happens through digital connections and peer collaboration • Learning 2. 0 has its basis in social learning theory 8

Paradigm Shift in Learning 9

Learning Theories 10

Behaviorism • Also called Learning Perspective • Operates on the principle that all behavior is caused by an external stimulus • Assumes the learner is passive and learns in response to environmental stimulus • Learner starts off as a clean slate and behavior is shaped through positive and negative reinforcement • Major contributors: Ivan Pavlov and BF Skinner • Pavlov example 11

Cognitivism • Replaced Behaviorism as the dominant learning theory in the 1960 s • Major Principle: opening of the “black box: of the human mind is valuable and necessary for understanding how people learn • Learner is viewed as an information processor • People are not “programmed animals” that merely respond to environmental stimuli; people are rational beings that require active participation in order to learn, and whose actions are a consequence of thinking • Major contributors: Jean Piaget 12

Constructivism • Based on Piaget’s and Vygotsky’s theories • Embraces a “top-down” instructional methodology • Learner is an information constructor 13

Social Learning Theory • • Branch of Constructivism Educational psychologists refer to this as Social Constructivism People learn through social interactions with others Major Contributor: Albert Bandura 14

Social Learning Theory Major Principle: • People can learn by observing the behaviors of others and the outcomes of those behaviors 15

Social Learning and Web 2. 0 • Social Learning is easily facilitated by Web 2. 0 • Caveat: Like any other technology, the use of Web 2. 0 technologies should be driven by specific learning goals 16

Government 2. 0 Examples 17

Blogs • A type of website (a ‘weblog’) where you publish content on an ongoing basis – Sometimes referred to as an online journal – Readers can comment on blog entries or link to them – Graphics and video can be embedded in the blog entries 18

What Makes a Blog Successful? • Interactive and collaborative – Allows users to post comments – Blog author replies to user comments – Open and Responsive • Content – Well written – Frequently Updated – Aware of the audience • Well designed 19

TSA – ‘Evolution of Security’ Blog 20

The White House Blog 21

Twitter • A web service that enables its users to send updates (also called ‘tweets’) – Tweets are text based posts of up to 140 characters in length – Tweets can be received via SMS, Twitter website, or other internet enabled devices 22

Twittering • Twitter can be a useful tool for letting people know about real-time updates, updates to online content such as new blog posts, etc. • ‘Real-time updates’ application - Mumbai 2008 terror attack updates 23

Twitter – Application in Government 24

Twitter Demo—Its Easy! • Create an account • Find people/accounts to follow • Send and receive tweets 25

Facebook • Facebook is a free social networking website – Users can join networks to connect and interact with other people. These networks can be organized by workplace, region, high school or college – Users can add friends, upload photos and videos, message friends, create events, and groups 26

Facebook & Training • • Social Networking Discussion Tool Critiquing of Student projects Alternative to Blackboard 27

Facebook & The Government 28

Wikis • A wiki is a collection of web pages that allows anyone with access to contribute or modify content • Can serve as a useful tool for quickly creating a website as part of a team • Types of wikis – Open – Closed 29

How are Wikis Useful? • Promote knowledge sharing • Foster collaboration within different – Teams – Agencies – Departments 30

Intellipedia 31

Wikis In Action at the TOC! 32

Second Life • Second Life is a 3 -D virtual world entirely built and owned by its residents – Intended for its users to inhabit and interact via their on-screen representatives known as avatars – Has real world rules such as gravity, topography, locomotion, real-time actions, and communication 33

Training in Second Life 34

Implementing Web 2. 0 Technologies at Your Agency 35

The Process 36

Choosing the Right Tools 37

Organizational Culture You should also consider the culture of your organization – How are you addressing the digital divide with both employees and customers/clients? – What are the skill sets, attributes and values that your employees must embrace? – What items are needed to create an action plan to adapt your corporate culture for social media? – Who needs to be involved in decision making? 38

Costs • Free • Premium Services: $1000/year • Free • Pro $228/year • Additional costs for customizing • Free for Skype -to-Skype calling • Free • May have to include costs for moderators or blogging Team • Additional costs for Skype -to-Phone 39

Group Activity • 15 Minutes – Break into Groups – Each person comes up with an idea for how to use a Web 2. 0 tool in their organization – Decide as a group which idea you want to expand on – Expand on the idea with additional details —specifics on who? What? How? Why? – Group Debrief of Activity 40

Questions? 41

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Contact Information Dolly Oberoi [email protected] 2 ti. com 703 -448 -7901 Anne Tsang [email protected] 2 ti. com 703 -448 -7944 Samir Morankar [email protected] 2 ti. com 703 -448 -7926 43

Resources 1. http: //www. youtube. com/watch? v=jp. En. Fwiqdx 8 2. http: //www. whitehouse. gov/the_press_office/Transparencyand. Open. Government 3. http: //lorelle. wordpress. com/2006/01/04/what-makes-a-blog-successful/ 4. http: //www. usa. gov/webcontent/technology/wikis. shtml 5. http: //www. whitehouse. gov/blog/ 6. http: //twitter. com/womenshealth 7. http: //twitter. com/NASA 8. http: //twitter. com/Astro_Mike 9. https: //twitter. com/Senate. Floor 10. http: //www. facebook. com/pages/Jakarta/US-Embassy-Jakarta. Indonesia/59649400218 11. http: //www. facebook. com/pages/Disclaimer-Fans-comments-and-images-do-notnecessarily-represent-the-views-of-AIDSgov/8039057811 12. http: //c 2 tiwikispaces. com/ 13. http: //www. youtube. com/watch? v=v 1 do. VBFl 9 fs 44