Google and Webmasters, a very interesting read: From Search Engine Optimization for Dummies, 2 nd edition, by Peter Kent (p 340) Myth: Web designers and Developers understand Search Engines I am a geek. I’ve worked in software development for over 20 years; I still work closely with software developers (these days mostly Websoftware developers); I build web sites for my clients (so I work with developers and designers on these sites); my friends are developers and designers … and I am telling you now that most developers and designers do NOT understand the search engines to any great degree. Most web-development companies these days tell their clients that they know how to handle the search engines, and even that they are experts. In most cases, that is simply not true, any more that it’s true that I am an expert in neurosurgery. This makes it very hard for business owners when they hire a web-development team, of course, though perhaps this book will help. It will give you an idea of the sorts of questions you should ask your developers to figure out if they really do understand search engine requirements.
• Do you know these brands? • Google has overtaken Coca Cola as the World’s most valuable brand
• Who here has used Google? Who has actually received monies from clients? • How do people use Google (search for specific name or generic). Example of business card. • Different listings (examples) • What is highlighted and shown in the description • What is Google adwords?
What distinguishes one website from the next: - Age of the website - Technical structure (300 -400 things) - Content -Relevance -Old news: Page Rank, “keywords” and Links -Current news: Title & domain name SEO is the science of all these things … to get higher in the SERPs
What can you do? - Tools to add data (show next slide) - Take note of Titles - Main Description - Product (et al) Titles - Supporting text (7 -10%) - Relevant words
THANKS THANK YOU FOR YOUR TIME! Further reading / info 1. Go to your management portal and click on the Help button (top right hand corner). You will then see a some more info there (which we are going to expand soon) 2. http: //www. ppcblog. com/how-google-works 3. Certain industries
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