Good Communications Starts on the Inside 2013

Good Communications Starts on the Inside

2013 Edelman Trust Barometer In 2013 Trust Barometer reveals that academics, technical experts and a person like yourself are nearly twice as trusted as a chief executive or government official.

Content Development is a Two Prong Approach: Existing New SHARE!

Planning Considerations Audit Goals / Objectives Research / Budget Technology/Monitoring Distribution/Channels Communications/Content Engagement Measurement

PR Practice #1: The PR Policymaker Diane Gomez, PR Manager, PRSA • Developed policy objectives • Audited social media properties • Communicated policy to employees

Приморских таможенников уволят за видеоролик о своей работе Амурских гаишников в свое время постигла та же участь Между тем, свой неоднозначный ролик о работе сняли и сотрудники МТС. О работе они рассказали в «гимне» компании. PR Practice #1: The PR Policymaker

PR Practice #2: Internal Collaboration Generator Geno Church, VP, Brains on Fire • Knows sharing is fundamental for internal innovation • Uses Base Camp for internal project management • Supports internal collaboration

PR Practice #3: New Technology Tester Jason Kintzler, Founder, Pitch. Engine • Understands how new technologies are being applied in practical ways • Gains a broad understanding of most popular tools and how they will help to address a client’s specific needs

PR Practice #4: The COMMS Organizer Priya Ramesh, PR Director, CRT/tanaka • Uses a monitor/listen/ response strategy • Educates customer service team on how to respond with the appropriate brand tone

PR Practice #5: The Pre-Crisis Doctor Mary Demming Barger, CEO at The Barber Group • Plans for crisis with a detailed comment response chart • Determines the timing of the message via different social channels

PR Practice #6: The Relationship Analyzer Deirdre Breakenridge, CEO, Pure Performance • Visualizes the strengths and weaknesses of relationships through technology • Uses different channel strategies to grow relationships for long term

PR Practice #7: The Reputation Task Force Member Sentiment Co. Reppy Maniger, Director, Sentiment on Steroids • Builds the human face of the company • Educates peers on the brand values and voice

PR Practice #8: The Master of the Metrics Valerie Mehran Simon, Marketing, Social Media at Summit Medical Group • Assesses speed or length of promotional cycle, measures ROI

PR Practice #8: The Master of the Metrics

THE MAKING OF THE HYBRID PROFESSIONAL The PR Agency of the Future

PR Practice #8: The Master of the Metrics

PR Expanded: Eight New Practices

www. 8 prpractices. com

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