Golden Mile Transport Group Mark Frost — Transport

Golden Mile Transport Group Mark Frost - Transport Planning & Policy

Background • Introduction to the Golden Mile Area • Area based travel group - rationales • Individual case study – B Sky B

Background ‘Golden Mile’ Heathrow Airport Central London • Corridor is around 2. 5 miles long from Syon Lane to Chiswick High St • Estimated around 250 individual businesses employing over 10, 000 people • Congestion, urban blight, poor air quality and community severance are all key local concerns for businesses and residents alike

Land uses Mix of statutory agencies responsible for transport along the corridor: • • • LB Hounslow Tf. L HA Network Rail South West Trains A number of large multinational companies have their UK or world head quarters along the corridor – notably: • • • GSK B Sky B Chiswick Business Park Brentford Football club New mixed use developments coming on line now

Golden Mile Group – Key Tasks • Inform statutory agencies (LB Hounslow, Tf. L and HA) on how to improve transport options in the area • Provide an effective additional business forum to feed into the West London Strategic Transport Group (a public/private partnership) • Share best practice between individual businesses in terms of travel demand management • Where possible exploit economies of scale from working together on shared solutions.

Better Bankside Travel Planning Group BSky. B Case Study Charlotte Welch Senior Consultant, Steer Davies Gleave

BSky. B Case Study Targets Mode of Transport June 2006 – June 2008 – Target 2009 Target 2015 starting face to face (June) point survey Car driver (single) 63% 51. 2% 54. 5% 34% Carshare 2% 4. 5% 2. 5% 6. 5% Walking 2. 5% 4. 6% 3% 4% Cycling 2. 5% 3. 2% 4% 9% 3% 7. 4% 5% 9% Underground 7. 5% 2. 9% 9% 12% Train 18% 23. 0% 19% 21% Other 1. 5% 3. 2% 3% 4. 5% Bus

BSky. B Case Study Mainstreaming the travel plan • Fitting in with corporate culture – Creating the brand – Corporate Social Responsibility – “The Bigger Picture” • Engagement with staff – Bicycle User Group – Forum – Executive buy-in

BSky. B Case Study Inform and enable

BSky. B Case Study Recognition and rewards – car sharing

BSky. B Case Study Recognition and rewards – supporting public transport use

BSky. B Case Study Recognition and rewards – cycling infrastructure ? ? ?

BSky. B Case Study Recognition and rewards – cycling promotion

BSky. B Case Study Corporate support

BSky. B Case Study Lessons learnt • Senior management support • Responsive approach • Cross departmental working • Keep it simple!