God’s Own Country! New synergies… T Balakrishnan 23 December 2008
God’s Own Country in the 80’s • One destination - Kovalam • Just Two Star Hotels • Little information on the Destination
God’s Own Country in the 80’s • • Brand Born The beginnings of marketing Tourism declared an industry Identified Private sector as growth engine
God’s Own Country in the 90’s • • • Promotions go full-swing Demand drives Supply Big industry names show interest International acclaims Focus on USPs – Backwater and Ayurveda
God’s Own Country, today • Multiple destinations • Presence of major Tourism brands • Accommodation in all ranges • Highest crowd-puller at international platforms • Growth in tourist arrivals 2007 – Foreign: 515, 808 arrivals growing at 20. 37% – Domestic: 6, 271, 724 arrivals growing at 5. 92%
God’s Own Country, bright prospects • Demand to grow at the highest recorded rate of 11. 6% per annum; higher than the fastest growing country, Turkey – 10. 2% • Travel and Tourism economy employment will triple from 693, 000 to 2. 0 million in 2012 • Expected to achieve an Annual growth rate of 11. 4% for the 10 year period, up to 2013 Source : WTTC
God’s Own Country, investments • Tourism investments range from Rs. 1000 Cr. - Rs. 1200 Cr. (2006 -07) • Global financial crisis an opportunity for investments
Environment Fostering Tourism Entrepreneur • Government of Kerala – Strong support – Facilitator for tourism Industry – Aggressive marketer of Kerala Tourism – Partner in progress with private sector
Investment Opportunities
Emerging Private-Public Partnership Projects • • Veli, Trivandrum. 19 acre Varkala, Trivandrum. 7. 84 acre Peermedu, Idukki. 7. 45 acre Nelliyampathy, Palakkad. 25 acre Kalpettta, Wayanad. 15 acre Thrissur City, Thrissur. 3 acre Kochi City, Ernakulam. 0. 54 acre
Resident Entrepreneur - NRK Partnership Projects • • Government will play the facilitator’s role Focus on small and medium NRK investors Win-Win opportunity for resident entrepreneur New investment model facilitated by TRKL in partnership with KSIDC
Projects by Type • Accommodation – Resorts/Hotels/Ayurveda… – • Health Services – • • • 52 3 Commercial Complex Souvenirs Flying club / Aero Sports Wax Museum Fast Food
Projects by District • • • • Thiruvananthapuram Kollam Alappuzha Kottayam Idukki Ernakulam Thrissur Palakkad Malappuram Kozhikode Wayanad Kannur Kasaragod Various / Multiple - 2 2 4 4 10 9 1 3 3 4 3 8
Projects by Land Area • • • Small (below 5 acres) Medium (5 to 15 acres) Large (15 to 50 acres) Mega (50 acre plus) Others - 26 17 9 5 3
Projects by NRK Investments • • • Small (below 5 Crores) Medium (5 to 15 Crores) Large (15 to 50 Crore) Mega (50 Crore plus) To be finalised - 25 13 6 5 11
Project ideas from Architects in Kerala • • • Fashion Street, Kannur Floating Market, Alappuzha Food Bazar, Kozhikode Sandbank, Vadakara Ski Park, Thrissur Techno Quarter, Cochin or Thrissur
Project ideas from Architects in Kerala • • • Water Cruise, from Kasargode to Kanyakumari Aqua Palace Finishing School, Malappuram Drive in Restaurant, Munnar Holiday Village, Munnar and Wayanad Urban Beach Village, Muzhupilangadu Beach
TRKL – Building God’s Own Country • Nodal agency of Government of Kerala for Tourism infrastructure and investment promotion • JV with Taj • Being re-structured to be a full-fledged infrastructure and investment company
KSIDC Your Partner • Co-promotes vital tourism projects with equity stake (Eg. Hotel Le Meridien and International Convention Centre, Kochi) • Provides Term Loans at 10 to 12% interest rates • Agency facilitating Grant from Govt. of India for Large Revenue Generating projects in tourism (Eg. Lulu International Convention Centre- Thrissur, CIAL Golf Course project-Kochi) • Consultancy Services for Tourism Investors
Projects KSIDC is showcasing for Revival • Kalpatharu Resorts (P) Ltd – South Paravur, Kollam – 15 Lake Villas & 12 Heritage Villas • Cheramann Resorts Pvt Ltd – Kappad, Kozhikode District – Beach Resort with 28 rooms and 10 independent cottages
The woods are lovely, dark and deep. But I have promises to keep, And miles to go before I sleep. Robert Frost
Thank You
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