GO DIGITAL March 2014 16 countries of

GO DIGITAL March 2014

16 countries of Europe and Asia Europe 1978 Germany 1989 Hungary Total 1991 Romania 1991 Czech Republic 1993 Poland 1994 Greece 1996 Turkey 1996 Ukraine 2001 Russia– circulation 70 000 2003 Netherland Asia 1997 Indonesia 2000 Chine 2000 Malaysia / Singapore 2002 Thailand 2003 India Circulation of CHIP Magazine more then 1 million copies cover is more then 3, 5 millions readers

Базовые характеристики monthly FRECUENCY: Insert: CHIP DVD Circulation: 60 000 Format: 195 x 285 mm Inner Paper: 57 g. /m 2 Paper of cover: 170 g. /m 2 COVER OF ONE ISSUE: AUDITORIA OF SIX MONTHS: 625 100 1 244 600

IS top tes ica ts, l ne m w ad s, e i rep n t or he ts, ir o th wn e re te su st lts ce of nte rs. GO DIGITAL d . an rnet eo e vid , Int to/ e ho ftwar p in , so gy s olo ation hn ec unic t ern omm od m telec on , on ters ati u rm omp fo f in nt, c o e lity inm a qu terta en IS IS s to the presentation. journalis independence, acces tic skills, competence,

Topics and Themes Calender CHIP Foto News Video Style Audio Time Scale Express-tests Household appliances History of the Survey tests Software Companies Buyer's Guide Connection The map of the CHIP Best products Securitaty TRENDS TESTS TECHNICS

CHIP DVD Rates for placement of the information at the CHIP DVD in 2014 (without VAT) Utilities Size Цена Up to 100 MB 80 000 RUR. Drivers Up to 250 MB 120 000 RUR. Internet Up to 500 MB 160 000 RUR. Games Up to 1 GB 220 000 RUR. Placement of the Logo 22 000 RUR. Multimedia Trailers Linux Mac OS 9 GB useful tools and interesting information On the home page of the disc can be placed banner 700 x 60 px or 155 x 155 px, or in the "Hits CHIP DVD", if published material is a software.

Readership young Man, 20… 40 years old higher education, higher income interested in new products machinery, electronics, photo and video looking for a reliable and competent source of information taking or preparing solutions for companies Typical reader of CHIP Magazine Source: NRS-Russia. 1/2014

Readership in comparison Cover % Cost CPT Cover Chip 488, 0 0, 8 255 000 522, 54 Computer Bild 377. 1 0, 6 216 000 572, 79 Foto & Video 376, 9 0, 6 257 300 682, 67 Mobile 349, 4 0, 6 270 000 772, 75 Upgrade 240, 5 0, 4 262 689 1092, 26 CHIP Magazine is one of the leaders magazines on the market for digital devices Source: NRS-Russia. 1/2014

Readership T/U Index Source: NRS-Russia. 1/2014

Readership in comparison Age, years 47 older 42 37 XXL CHIP 32 22 Maxim Playboy younger 27 10 The area of circles is proportional of audience volume of appropriate Magazines Esquire GQ FHM Men 15 20 Men's Health 25 Women 30 35 40 Sex, % of Women CHIP Magazine – MOST MEN OF MEN'S MAGAZINES! Source: NRS-Russia. 1/2014

Advertising in CHIP Magazine Special positions Second, third and fourth Covers

Advertising in CHIP Magazine Special positions First Spread

Advertising in CHIP Magazine 1. Advertorial within of Magazine 2. «The paper envelope» around the Magazine, which curves to the page with advertorial Advertorial

We always ready to answer your questions Publishing House BURDA 127018, Moscow Polkovaya str. , 3, bld. 4 Tel: (495) 787 33 91 Fax: (495) 787 94 31 Advertising Department Advertising Sales Director Alexander Rudnev rudnev@burda. ru Advertising Manager Natalia Grishina n. grishina@burda. ru Publisher Sedyakin Denis d. sedyakin@burda. ru PR – manager Vasilisa Tarunova v. tarunova@burda. ru Editorial Editor in Chief Mokretsov Anton a. mokretsov@burda. ru Deputy of Editor in Chief Amelin Maxim m. amelin@burda. ru