Globes Media Conference July 13, 2011 Tel Aviv, Israel
“The result is that we are living now in the age of the personal TV channel. ” “Anyone can speak to anyone anywhere at a price well within the reach of anyone. ” “All this amounts to an increasing personalization of advertising. ”
23% of our online time is spent with social media Source: Nielsen Net. View Dec. 2010
Internet users ages 15+ Growth rates over past year. . . US: flat China: 23% Russia: 23% Brazil: 20%
"My sister is 10 years old. My grandmother is 82, " says Gabe Simas, who promotes teen bands for MTV Brasil. "And they both have Twitter. " --”Why is Twitter so Popular in Brazil? ” Time Magazine, Oct. 2010
Global mobile vs. desktop internet user projection Internet users in millions Mobile web usage will surpass ‘tethered’ usage in less than three years Source: Morgan Stanley, April 2010
Smartphones will be a majority in the U. S. by Q 2 2012 Projected smartphone penetration FEATURE PHONE SMARTPHONE
“The future does not fit in the containers of the past. ” – Rishad Tobaccowala
Mobile Ad Spending $1 billion this year, $2. 5 billion by 2014, says e. Marketer Source: e. Marketer, September 2010
*86% of mobile internet users watch TV with their phones *Mobile primetime? Virtually the same as TV primetime.
Blue. Fin picture
#1 ranking among all episodic TV shows Sentiment analysis shows a full-season positive rating of 73% 67%/33% female/male
For more information, visit Ad. Age. com/Insights Abbey Klaassen Editor, Ad Age www. adage. com aklaassen@adage. com @amklaassen
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