Globalizing Trend of China’s Mobile Internet Mr. Houlin Zhao Deputy Secretary-General, ITU China Mobile Internet Summit Inter. Continental Beijing, China 7 April 2010 International Telecommunication Union – April 2010 1
Globalizing Trend of China’s Mobile Internet 1) Global Telecom Market 2) Chinese Market 3) Chinese Internet 4) Conclusions International Telecommunication Union – April 2010 2
Growth in Global Telecom Markets Growth in ICTs, 1998 -2009 Source: ITU World Telecommunication/ICT Indicators Database International Telecommunication Union – April 2010 3
Mobile broadband overtook fixed broadband in 2008 & growing fast Source: ITU World Telecommunication/ICT Indicators Database. International Telecommunication Union – April 2010 4
Strong growth in mobile & 3 G 5 bn total cellular subscribers, 1 bn mobile broadband subscribers in 2010. 6. 5 bn total cellular mobile subscribers, of which 43% 3 G in 2014. Source: ITU (left); Morgan Stanley, Ovum (right). International Telecommunication Union – April 2010
Growth in countries with 3 G networks China in 2009 Source: ITU World Telecommunication Regulatory Database. International Telecommunication Union – April 2010 6
Where are the 3 G subscribers? In 2009, 32% 3 G subscribers were located in Asia-Pacific (largest markets Japan & Rep. of Korea). Europe is currently catching up and could overtake Asia-Pacific in 2010, depending what happens in China (3 G launched in 2009) & India (3 G launch expected in April).
Much, much more than a phone: Now a social compass • Uses of a regular smartphone: • Contacts, email & Internet • Social networks • Banking & money transfers • Games, music & entertainment • Camera, video & photos • E-reader, books & artwork • GPS location and mobility patterns = now a social compass! International Telecommunication Union – April 2010 8
Surging global mobile data traffic: 66 -fold in growth by 2013 Source: Cisco International Telecommunication Union – April 2010
Chinese use of the Internet • Fixed-line subscribers at 313. 69 m (-26. 7 m in 2009) • 747. 4 m mobile subscribers (+106 m in 2009 - MIIT) • 771. 3 bn SMS messages, up +10. 2% in 2009. • 384 m Internet users by end 2009, up +50% in 2009 • 103. 2 m broadband Internet users up +20. 4 m in 2009 • 233 m access Internet over handheld devices by end 2009 – double the figure for 2008 due to 3 G in 2009. • Telecom industry generated revenues of CNY 2. 6 tn, up 14. 4%. International Telecommunication Union – April 2010 10
Chinese profile of ICTs Source: ITU. International Telecommunication Union – April 2010 11
Chinese use the Internet uniquely International Telecommunication Union – April 2010 12
Chinese-style Internet • Strong homegrown content industry e. g. Baidu with > 60% of search market share, Ali Baba, Renren, Kaixin. • Mouse navigation & icons preferred to typing. • Very active online community of bloggers & homegrown social media (Mc. Kinsey) • People in large towns spend 70% leisure time online; figure for rural towns more like 50% • Consumers often use blogs and consumer reporting in deciding what to buy (Mc. Kinsey). International Telecommunication Union – April 2010 13
Chinese Mobile Internet Market • 233 m mobile Internet users, 15 m 3 G end 2009 • All 3 major standards in operation, based on licenses awarded in January 2009: - China Mobile: 5. 5 m TD-SCDMA Dec 2009 - China Unicom: 2. 7 m WCDMA Dec 2009 - China Telecom: 4. 81 m CDMA 2000 • 3 G covered 238 cities or 70% of China’s cities by end 2009, with 88, 000 base stations. • Targets – TD-SCDMA projected to reach 5080 m subscribers by 2010 & 100 m subscribers with 160, 000 base stations by 2011. International Telecommunication Union – April 2010
Chinese Mobile Internet Market Source: CNNIC. International Telecommunication Union – April 2010 15
How Chinese use the mobile Internet International Telecommunication Union – April 2010 16
Conclusions 1) What happens in China will influence 3 G outcomes elsewhere in the world. 2) Strong 3 G market growth prospects in China. 3) Strong homegrown content – Chinese are not just adopting models from elsewhere; they are creating and driving development of Internet 4) Chinese mobile Internet to be followed closely International Telecommunication Union – April 2010 17
Thank you for your attention International Telecommunication Union – April 2010 18
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