Globalizing Content for Online Security Stephan Cocron Global Content Manager Veri. Sign, Inc.
Contents Veri. Sign Company Overview Product Development Process UX Team Overview UX Team – An Inside Look • Interaction and Visual Design • User Research and Usability Testing • Global Content • Implementation • Documentation Q&A
Veri. Sign, Inc. Overview • Trusted provider of Internet infrastructure services for the networked world. Our products and services • SSL, Identity and Authentication Services, Domain Name Services Where we are • 25 Countries, 5 Continents • Support in 11 languages • www. Veri. Sign. com
Veri. Sign. com Where We Are: 25 Countries, 11 Languages
Web Team: Pre-Buy 1. Visitors come to www. verisign. com and find out about the company. 2. Prospective customers learn about our SSL products. 3. They consider which SSL Certificate is right for them. 4. They make their selection and click “Buy”
UX Team: Post-Buy Overview • We are a team of interaction and visual designers, content and localization managers, front end implementation engineers, usability testers, and documentation experts. Deliverables • We work directly with the Engineering team to design, test, implement, and localize the UIs and inline help for all of our products. Collaboration • • • Web Properties Team Product Management Engineering QA Legal
UX Team
Product Design Process Production Stages Product Marketing and Product Management User Experience Engineering Quality Assurance User Experience works hand-in-hand with multiple departments in an iterative and collaborative fashion
Veri. Sign User Experience Team Collaborate > Innovate > Iterate Interaction and Visual Design Global Content and Documentation User Research and Usability Testing Implementation
Interaction and Visual Design Overview • Interaction designers create User flows and design the behavior of the application. • Visual designers develop the Visual look and feel of the product. Deliverables • Mockups, User stories, Page Flows, Low- and High-Fidelity mockups, Competitive Analysis. Collaboration • • Content Writers Usability Implementation Engineering
Interaction and Visual Design Flow > Prototype > Wireframe > Mockup Flow Diagram Paper Prototype Wireframe High-Fidelity Mockups
User-Centered Design and Testing Collaborate > Innovate > Iterate Early stages • User research • Focus groups • Sketches • Surveys • Interviews • User observations Design stages • Mockups • Flows • HTML prototypes • Lo/Hi-fidelity mockups Verification Core/Feature Testing • Done at any stage • International UAT • During development • Post-release • International testing
User Research and Usability Testing Overview • User Researchers and testers gather and analyze information about prospective and current users, design usability test plans and scripts, present findings and make recommendations. Tools and Deliverables • Usability Lab and Observation Room, Eye Tracker, Session capture tools, Remote testing tools, survey tools, international testing labs. Collaboration • • Interaction and Visual Designers Content Writers Implementation Engineering
Usability Lab and Observation Room
Eye Tracker
Eye Tracker In Action • Review gaze patterns • Note exceptional or problematic test outcomes • Confirm initial test observations • Redesign • Retest
Global Content Overview • Web Content Writers author UI content, write in-line help. • Global Content Manager plans content and localization projects, manages content writers, localization vendors, and ensures localizability of source content. Tools • XML authoring tools, bug tracking software, video editing tools, design tools, SDL TMS and Multi. Term. Collaboration • • • Interaction and Visual Designers User Research and Usability Testing Documentation Implementation Engineering QA
Global Content and Localization Prep Collaborative effort between Design, Content, and Localization Mockups are sent to translators for contextual reference. Translators can verify terminology while looking at a site design.
Implementation Overview • The Implementation team is the glue between Design and Engineering. Tools and technologies • Javascript, HTML, XSL, JSP, development tools, UI tools, QA tools Collaboration • • • Interaction and Visual Designers User Research and Usability Testing Global Content and Documentation Engineering QA
Documentation Overview • The Documentation Team authors B-to-B manuals and guides for our OEM products. Tools and Technologies • Frame. Maker, XML editors, DITA tools, CMS Collaboration • • • Interaction and Visual Designers User Research and Usability Testing Implementation Engineering QA
Localization in User Experience Advantages • Upstream • Part of product design process • Early look at I 18 N issues • Better product understanding • More proactive planning
Localization in User Experience Challenges • Agile L 10 N not fully developed • Evangelization needed for L 10 N turnarounds • L 10 N / I 18 N issues not always prioritized • Chaotic: Churn, Feature Creep • LQA not integrated into process • Marginal International UT
Localization in User Experience Future Strategies • Agile L 10 N process • Bring vendors in earlier • Fuller I 18 N testing • More robust LQA • Fuller international UT
Q&A Thank You! Stephan Cocron scocron@Veri. Sign. com
Скачать презентацию Globalizing Content for Online Security Stephan Cocron Global
b7e9d2293729cfd648fa8e6d6a92a39b.ppt