Global Certification Overview IABC Russia February 2016

Overview • The Global Standard • Career Roadmap • Job Task Analysis • Global Certification launched

The journey – the Global Standard • IABC’s strategic vision • Career roadmap journey • Meeting member needs • Continues to evolve to meet member needs

The journey – the Global Standard What is the Global Standard? What is the career purpose?

The six core principles • • • Ethics Consistency Context Analysis Strategy Engagement • Definitions and context established

The career paths • Four career paths were defined – Foundation – Generalist/specialist – Strategic advisor – Business leader Core competencies underpin each of these levels.

The career paths Business Leader Strategic Advisor Specialist | Generalist Foundational Entry level to the communication profession Mid-level professionals who are competent in strategic communication management and can apply principles and skills across a wide range of specialty areas - CMP designation - Senior level professionals who are ready to manage complex, multi-faceted programs and relationships and provide counsel and advice to senior executives Trail blazers who use their communicationbased strategic expertise to lead organizations and clients through multiple business and communication challenges Core principles • Ethics • Strategy • Analysis • Context • Engagement • Consistency

Summary • The Global Standard is comprised of the statement of purpose and six principles. • The Global Standard guides us in delivering globally recognized competencies at different career paths. • Using the Global Standard daily in our communication practice, we can mediate many challenges we encounter in organizational communication.

And then… • Built a blueprint for the first level credential • Conducted a job task analysis • Vetted the blueprint with communication professionals • Prepared exam questions with the help of subject matter experts • Prepared and piloted an exam

Job Task Analysis • Conducted primary and secondary research to define key domains and job competencies • Defined the Body of Knowledge for the profession

Job Task Analysis • Focus Group Panel Meeting – 10 Subject Matter Experts • Survey – 443 Responses from 3317 invited

Job Task Analysis Five Domains Communication Ethics Communication Research & Analysis Communication Strategy & Engagement Consistency and Strategic Implementation Communication Measurement

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Global Certification Council • Background • Mandate • Process • The potential for IABC Russia to lead – Hosting – Promoting

Global Certification Council • Sue Heuman, ABC, Chair - Canada • Liam Fitz. Patrick, Vice chair - UK • Rajeev Kumar, ABC, Ph. D. – India • Lynda Phelan, ABC – Canada • Meryl David, ABC – Australia • Christiane Vaillancourt – Canada • James Lukaszewski – USA • Plus two vacancies OPPORTUNITY • Join the Council

Global Certification Council The Global Communication Certification Council - GCCC • Represents the communication industry worldwide and serves as an autonomous governing body for the Global Communication Certification program. • Creates and maintains an internationally recognized standard of communication excellence based on a global understanding of key principles and job competencies worldwide. • Aims to serve the communication profession by encouraging and executing a process of credentialing of communicators who achieve a global standard at different points of their career path.

ISO Accreditation • People want to advance their careers • High awareness among hiring managers and across industry • Employers are looking for ISO certified professionals across all industries • Securing an ISO standard will elevate the value of communication practitioners and the profession globally • The process is consistent, objective and sustainable

About the Certification Program • Research-based competency tests developed by industry-wide representation • Blueprint vetted by industry wide survey • Multiple choice questions • Industry-wide • Maintenance required

Step one – CMP - launched • Generalist/specialist level • Mid-level stage in the communication professional’s development

A four step process Submit Application Internal Review and Random Audit Exam Annual Maintenance

Application Process http: //www. iabc. com/professional-development/certification/communication-management-professional-certification /

Exam preparation • 2015 – Webinar provided to approved candidates – Job Task Analysis available • Beyond – Sample questions on website and in handbook • IABC Academy offerings to align with job task analysis • All education and training providers can be evaluated by GCCC

Examination • Candidate registers for exam • Candidate has two years to attempt and pass the exam • If Pass – Receives certificate – Enters maintenance phase • If Fail – Receives report identifying areas for improvement – Retake within two years – If fail three times, leaves program and reapplies at a future date

CMP Maintenance • Annual cycle • Earn 40 points – Combination of several options • Self-reporting – Staff will audit a sample periodically – Annual status report to each CMP • Cycle maintenance fee (paid at beginning of each cycle) • New certificate issued upon completion and new cycle commences

CMP Maintenance Earn a total of 40 points across a minimum of three of the following categories each calendar year: Category Points Awarded Appropriate professional reading (books or journals) 5 points per article/ 10 points per book Attendance at recognized training or a course of study related to communication 10 points per 8 hours attendance to a limit of 20 points Attendance at organized professional events run by a recognized association 5 points for events under 4 hours/ 10 points thereafter to a limit of 20 points Developing the skills of another communicator through a formalized teaching, coaching or mentoring program (excluding line management responsibilities) 10 points Participation in a leadership role for a professional communication association (e. g. serving as a board or committee member for a member of the Global Alliance) 10 points per association Conduct or publish original research 20 points Contribution to the work of the council, such as through invigilation of exams, undertaking promotional speaking opportunities, or helping draft or grade exams 10 points per year

What is the cost? (USD) • Application – $500 for IABC Members – $800 for non IABC Members – $250 for ABCs • Exam – $100 per attempt • Maintenance – $100 Annual Fee

The opportunity for IABC Russia HOSTING RECRUITING • Encouraging Russian members to • A visible presence in apply the wider IABC • Promoting the benefits of accreditation CPD LEADERSHIP • Providing CPD opportunities • Leading the for IABC profession in Russia members

Thank you Email: GCCC@iabc. com