GIORGIO ARMANI Giorgio Armani created his own

GIORGIO ARMANI

Giorgio Armani created his own company in 1975. Being a designer himself, he made apparel with his sense of aesthetics, beauty and luxury, a sense that appealed to the elite of the society that today includes the royalty of Belgium, the royal families of many Asian countries and even the opulent women from the Middle East and the high and mighty stars from Ho llywood among many other prominent customers.

The Giorgio Armani’s Industry: Fashion, and Luxury Goods Industry The fashion and luxury goods industries are highly competitive environments in which it is important to build up a strong brand, presence and create competitive advantage to succeed. It is mainly based on brand personification, and tying a brand to an individual plays. One way to accomplish this is using individuals to personify a brand, which is an approach quite often, adopted by luxury goods companies.

Giorgio Armani: the King of Marketing Having more than two thousands stores all over the world: clothes, perfumes, glasses and other accessories, Giorgio Armani is one of the leaders in its sector. The secret of Giorgio Armani’s success is in the strong brand idea that makes his business stable and profitable. 35 years ago Giorgio Armani knew that creating the image of the products would be paramount to his success. He does not just sell goods, he sells brand image and people are ready to pay even the highest price for it.

Perfume by Armani: My Idole d’Armani Giorgio Armani is one of the largest fashion comp anies, having presence in about 120 countries is now focusing on another business segments such as cosmetics.

As an ode to femininity, the new Idole d’Armani fragrance, embodied by actress Kasia Smutniak, captures a woman’s elegance, charm, sensuality and strength. The perfume has been launched on September 2009; its targeting segment is young, successful, charming, sensual women, who want to express their strength and character.