Gilbane San Francisco 2008 XML and Web Content

Gilbane San Francisco 2008 XML and Web Content Management Eric Severson Chief Technology Officer, Flatirons Solutions

Introducing Flatirons Solutions n n n Consulting / systems integration firm specializing in content management and XML-based single-source publishing Active participants in XML technical standards committees, including DITA and Doc. Book Customers are Fortune 500 and Global 2000 companies Built the DITA Technical Publishing Solution marketed by EMC Offices in Boulder, CO, Washington, DC and Dallas, TX Inc. 500 company with over 100 consultants Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 2

Premises for Today’s Talk 1. ECM and WCM are converging. 2. XML is the key to that convergence. 3. Specifically, component-based XML and the DITA standard Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 3

Historical Context Imaging and Workflow Business Process Management BPM Enterprise Content Management ECM Desktop Publishing Internet “Paperless Office” vs. the “Document Mess” “Web Site Mess” Dynamic Multi-Channel Publishing Electronic Document Management EDMS Targeted Advertising Web Content Management WCM Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved XML-Based Web 2. 0 and Dynamic Personalization 4

Both Driving to the Same Objectives n Real-time, reliable information n Easily accessible n Personalized to exactly what you care about n In an appealing format, supported by rich media n Through whatever channel suits you best n That you can interact with n In a community with shared interests Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 5

Today: Siloed Architectures Authoring / Editorial Management Web Site Management Authoring Workflows Review Workflows HTML File XML Authoring Enterprise Content Management System Web Publishing Service Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved Web Content Management System HTML Authoring 6

Based on Historical Differences Content Creation Content Acquisition Web Site Management Content Delivery Realm of ECM § Good at core content management, XML-based content, workflow, authoring, review and publication § Not meant for site management, web page construction and real-time web delivery Realm of WCM § Good at end-to-end site management, HTML-based content, and realtime web delivery § Not meant for multi-channel authoring and publishing applications Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 7

The Conundrum 1. How can you support single-source, multi-channel publishing – when the primary output is the web – without being tightly integrated with WCM? 2. How can you support WCM – when the primary focus is dynamic, personalized content – without being tightly integrated with single-source publishing? Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 8

Tomorrow: Unified Architecture Site Management Page Slotting / Real-Time Analytics Authoring and Review Processes Personalized Content Based on User Profiles DITA XML Repository Queries Dynamic Personalized Web Site Dynamic Personal PDF Reusable XML Objects News Feed and Rich Media Capture XML “Maps” Personalized Content Based on User Queries Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 9

XML is the Key Deep and Flexible Personalization High-Quality Multi-Channel Output Powerful, Laser. Focused Search Compatibility with RSS and Web 2. 0 technologies Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 10

Deep and Flexible Personalization Is Your Home an Investment? Text That Applies to Everyone More Americans are tapping into their home equity. But recent declines in the housing market have shown that homes may not be as stable an investment as previously thought, especially when it comes to retirement. Text Used for Starters Of course, when you’re just starting out, you probably haven’t even thought much about retirement. However, you should be aware… Text Used for High Net Worth Although most high -net worth investors already own their principal residences, many mistakenly believe that second homes are a good way to diversify their investment portfolio… Text Used for Retired People When you’re living on a fixed income, it’s very important that your other investments remain relatively liquid. Your home doesn’t … Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 11

More Intricate Personalization How Do I Verify the Connections? 1. First, start the server utility: Enter cd /opt/serverutil/bin Click on the server utility icon. Then go to the File menu and click on “Run”. Linux-Specific Text Windows-Specific Text The utility automatically scans for connected databases, and displays a list of the ones it finds. 2. Then register the server with each database the utility found: Enter r at the command prompt. Go to the Tools menu and click “Register All”. Linux-Specific Text Windows-Specific Text The utility sends the server’s name and IP address to each database connection. 3. Display the utility’s Details page: Enter d at the command prompt. Go to the View menu and click “Details”. Linux-Specific Text Windows-Specific Text 4. For each database connected to the server, verify that the related device name appears on the Details page. Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 12

Powerful, Laser-Focused Search Show me all products that work on a “Mac”! New Windows Product Available! <title>New Windows Product Available!</title> Compatibility: Windows <compatibility>Windows</compatibility> This product works only on Windows, and is not intended to work on the Mac. <summary>This product works only on Windows, and is not intended to work on the Mac. </summary> IBM, Apple, Microsoft, Windows, and Macintosh are all registered trademarks of their respective owners. Full Text Search <disclaimer>IBM, Apple, Microsoft, Windows, and Macintosh are all registered trademarks of their respective owners. <disclaimer> XQuery Search Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 13

High-Quality Multi-Channel Output Uses Map and Stylesheet for Web Delivery Real Estate Investing Page Home Is Your Home an Investment? Insights More Americans are tapping into their home equity. But recent declines in the housing market have shown that homes may not be as stable an investment as previously thought, especially when it comes to retirement. More Contact Us DITA XML Repository June 19, 2008. A service of the Real Estate Investing Group. Real Estate Investing Reusable XML Objects June 19, 2008 Is Your Home an Investment? XML “Maps” Uses Map and Stylesheet for Print Delivery More Americans are tapping into their home equity. But recent declines in the housing market have shown that homes may not be as stable an investment as previously thought, especially when it comes to retirement. In fact, what many homeowners don’t know could hurt them. Studies done in several major cities confirm that, when the Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved Not just HTML print 14

Compatibility with RSS and Web 2. 0 wiki blog Rich Internet Applications DITA XML Repository Web Services Reusable XML Objects XML “Maps” News. ML del. icio. us Social Bookmarking Copyright © 2008 Flatirons Solutions Corporation, All Rights Reserved 15