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© Giftex Prepay Ltd, 2009 Strictly private and confidential UKGCVA Research Tony Craddock - © Giftex Prepay Ltd, 2009 Strictly private and confidential UKGCVA Research Tony Craddock - CEO Independent Intelligence in Prepay Around the World 1

© Giftex Prepay Ltd, 2009 Strictly private and confidential The Most Exciting Presentation in © Giftex Prepay Ltd, 2009 Strictly private and confidential The Most Exciting Presentation in 2009 Tony Craddock - CEO Independent Intelligence in Prepay Around the World 2

Yes, research IS exciting Data Insight • Facts & Figures • What’s happening? • Yes, research IS exciting Data Insight • Facts & Figures • What’s happening? • Meaning? Conclusions • Action? Independent Intelligence in Prepay Around the World 4

We’re ‘carrier agnostic’ • Paper • Plastic • Watch/Phone/Email/Carrots? Independent Intelligence in Prepay Around We’re ‘carrier agnostic’ • Paper • Plastic • Watch/Phone/Email/Carrots? Independent Intelligence in Prepay Around the World 5

UKGCVA Research • Consistent - Gift Guru • Comparable - 2007 to 2008 • UKGCVA Research • Consistent - Gift Guru • Comparable - 2007 to 2008 • Valid - 500+ respondents Independent Intelligence in Prepay Around the World 6

Now honestly. . . Nugget box “There, kittie, kittie” Independent Intelligence in Prepay Around Now honestly. . . Nugget box “There, kittie, kittie” Independent Intelligence in Prepay Around the World 7

I know you’re excited. . . • • But now consumers are getting excited I know you’re excited. . . • • But now consumers are getting excited about gift cards too Especially women • 77% agree, ‘good experience’ • That’s a 90% increase NO Almost dissatisfaction (3%) Independent Intelligence in Prepay Around the World 8

The customer experience is better in the US • US, 96% agree, had good The customer experience is better in the US • US, 96% agree, had good experience • UK, 76% agree • But what matters is: - UK growth: +35% - US growth - -20% Independent Intelligence in Prepay Around the World 9

And they’re buying more 2007 2008 2. 75 3. 25 Growth +20% As family And they’re buying more 2007 2008 2. 75 3. 25 Growth +20% As family income rises, so does number of cards purchased Independent Intelligence in Prepay Around the World 10

We saw it coming in 2005 • • Forecast 2008 would be £ 4 We saw it coming in 2005 • • Forecast 2008 would be £ 4 bn v actual of. . . Forecast 2008 would be 70% cards (£ 2. 8 bn) v actual of. . . 2009 forecast: £ 4. 5 bn (+10%) Independent Intelligence in Prepay Around the World 11

Paper or plastic? C’est rien • Cards AND vouchers make ‘em happy Independent Intelligence Paper or plastic? C’est rien • Cards AND vouchers make ‘em happy Independent Intelligence in Prepay Around the World 12

But cards are (even more) preferred • • 43% prefer cards, v 27% last But cards are (even more) preferred • • 43% prefer cards, v 27% last year - a 60% increase) Especially among younger people Independent Intelligence in Prepay Around the World 13

Gift cards becoming more popular at Christmas 72% likely Independent Intelligence in Prepay Around Gift cards becoming more popular at Christmas 72% likely Independent Intelligence in Prepay Around the World (+14%) 14

And at birthdays. . . • 5 th March 2009 - Pisces Independent Intelligence And at birthdays. . . • 5 th March 2009 - Pisces Independent Intelligence in Prepay Around the World 15

Little difference at Weddings • Debenhams DVD Wedding List Card Independent Intelligence in Prepay Little difference at Weddings • Debenhams DVD Wedding List Card Independent Intelligence in Prepay Around the World 16

And if you’re thinking Valentines. . . don’t • Less popular than last year And if you’re thinking Valentines. . . don’t • Less popular than last year Independent Intelligence in Prepay Around the World 17

But from 15 th Feb to 13 th Feb – go for it! • But from 15 th Feb to 13 th Feb – go for it! • Reduction of 50% in number of people disappointed Independent Intelligence in Prepay Around the World 18

And if you’re an employer, forget merchandise • 90% approve of receiving gift card And if you’re an employer, forget merchandise • 90% approve of receiving gift card from employer - Compared with 70% in 2007 Independent Intelligence in Prepay Around the World 19

And for many, you can forget cash % of people who prefer cards increased And for many, you can forget cash % of people who prefer cards increased by 50% Independent Intelligence in Prepay Around the World 20

New channels are growing rapidly • Still small, but growing - 2007 = 13%, New channels are growing rapidly • Still small, but growing - 2007 = 13%, 2008 = 25% • Likelihood of using internet has doubled Independent Intelligence in Prepay Around the World 21

And gift card centres growing fastest 1/3 rd of buyers purchase at supermarket But And gift card centres growing fastest 1/3 rd of buyers purchase at supermarket But not in pharmacies, forecourts Independent Intelligence in Prepay Around the World 22

Incremental spends are higher • % of customers spending only card value fallen to Incremental spends are higher • % of customers spending only card value fallen to 1/3 rd Independent Intelligence in Prepay Around the World 23

And gift cards increase store visits too 49% of receivers make more visits to And gift cards increase store visits too 49% of receivers make more visits to the store Independent Intelligence in Prepay Around the World 24

Open loop is present, mall cards on the map Independent Intelligence in Prepay Around Open loop is present, mall cards on the map Independent Intelligence in Prepay Around the World 25

Slight increase in preference for open loop Independent Intelligence in Prepay Around the World Slight increase in preference for open loop Independent Intelligence in Prepay Around the World 26

Givers prefer to give open loop cards Independent Intelligence in Prepay Around the World Givers prefer to give open loop cards Independent Intelligence in Prepay Around the World 27

Some intend to buy several open loop cards Independent Intelligence in Prepay Around the Some intend to buy several open loop cards Independent Intelligence in Prepay Around the World 28

Gift cards are catching up with traditional gifts • Only 20% disagree – half Gift cards are catching up with traditional gifts • Only 20% disagree – half as many as who agree Independent Intelligence in Prepay Around the World 29

Design and packaging matters • • Especially if you are a giver Less if Design and packaging matters • • Especially if you are a giver Less if you are younger 69% Use the envelopes and packaging provided with cards Independent Intelligence in Prepay Around the World 30

Press is being good to us – for now • Significantly lower than the Press is being good to us – for now • Significantly lower than the US, where 25% heard negative comments in media Independent Intelligence in Prepay Around the World 31

February 2009 © Giftex Prepay Ltd Strictly private and confidential Additional comments or questions? February 2009 © Giftex Prepay Ltd Strictly private and confidential Additional comments or questions? Contact: Dan Horne M +1 401 499 1250 www. giftexprepay. com dan. [email protected] com Independent Intelligence in Prepay Around the World 32