GI o n IÖn tö tªn bµI unit

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GI¸o ¸n ®IÖn tö • tªn bµI: unit 2 advertising • form: 11 • tiÕt: 11. M « h×nh häc n. n English 11

G©y høng thó häc ngo¹i ng÷ : c¸c em sÏ xem mét ®o¹n phim sau ®ã tr¶ lêi mét sè c©u hái sau: TV sony H×nh ¶nh râ nÐt ®é t ¬ng ph¶n cao Chóng t «I lu «n gi÷ cho thøc ¨n cña b¹n t ¬I Tñ l¹nh Toshiba ngon Bitis-N©ng niu bµn ch©n viÖt biti s English 11

• 1, what programme have you just watched ? It is advertising 2, Do you like it? Why or why not? No, I hate it because it interrupts us me while watching film Yes, I do because it brings me joyful seconds English 11

• (g/v) ®äc mÉu bµI ®äc. Advertising Every day we see and hear a great deal of advertising. Newspapers are full of advertising. Some advertisements are tiny want ads. Others fill several pages. Sometimes what seems to be a comic strip may turn out to be advertising. Magazines, too, carry advertisements. As we walk along the street, we see displays in store windows and pictures on billboards. at night huge electric signs flash in many colors. All of these are advertising. Different as they are, all these advertisements are alike in one important way. They have the same purpose: to get people to buy some product or some service. English 11

• Cung cÊp cho häc sinh mét sè tõ míi quan träng • To advertise(v) To introduce/sell product to the public • To be full of : Eg: this newspaper is full of advertising • Tiny want ads: (n. ph) C¸c môc qu¶ng c¸o nhá Comic strip CétchuyÖn tranh vui, hµI h íc To turn out Ho¸ ra lµ Billboard §iÖn quang to¶ s¸ng cïng b¹n Purpose (n) Môc ®Ých English 11

• C¸c em ®äc nhÈm ®o¹n v¨n trªn råi tr¶ lêi c¸c c©u hái sau: 1, can you list some kinds of advertising presented in the text? 2, what is the purpose of all advertisements ? H/s 1 -they are: in newspapers&magazines, in store windows, on billboards, huge electric signs…. 2, It is to get people to buy some product or some service English 11

• C¸c em thùc hµnh hái ®¸p vÒ néi dung bµI ®oc (cã Ên ®Þnh thêi gian) 1, what do see and hear every day ? 2, what are newspapers full of ? 3, Are tiny want ads advertisements ? 4, what do you usually see along the streets in the store windows and on billboards ? 5, what flashes in many colours at night ? English 11

• Em h·y ®äc l¹i ®o¹n v¨n sau ®ã ®IÒn t cßn thiÕu vµo chç trèng Advertising Every day we see and hear a great (1)……. of advertising. Newspapers are full of (2)……. . Some (3)……. . are tiny want ads. Others fill several pages. Sometimes what seems to be a comic strip may turn out to be advertising. Magazines, too, carry advertisements. As we walk along the (4)……. . , we see displays in store (5)…. . . and pictures on billboards. At night huge electric signs flash in many colors. All of these are advertising. Different as they are, all these advertisements are alike in one important way. They have the same(6) ……. . . : to get people to buy some product or some service. English 11

Sau khi hoµn thµnh c¸c em kiÓm tra l¹i Advertising Every day we see and hear a great deal of advertising. Newspapers are full of advertising. Some advertisements are tiny want ads. Others fill several pages. Sometimes what seems to be a comic strip may turn out to be advertising. Magazines, too, carry advertisements. As we walk along the street, we see displays in store windows and pictures on billboards. at night huge electric signs flash in many colors. All of these are advertising. Different as they are, all these advertisements are alike in one important way. They have the same purpose: to get people to buy some product or some service. English 11

• Cñng cè bµI häc cho häc tãm t¾t néi dung chÝnh cña bµI häc • Qua bµI häc h «m nay chóng em biÕt ® îc mét sè h×nh thøc qu¶ng c¸o nh : Trªn b¸o chÝ, t¹p chÝ b¶ng d¸n qu¶ng c¸o, khung kÝnh tr ng bµy hµng ho¸ English 11

• BµI tËp vÒ nhµ: Em h·y t×m tõ dång nghÜ ë cét A ®Ó nèi víi tõ ë cét B • Cét A Cét B • Tiny Goods • Huge Not the same • Many A lot of • Diferent Very small • Wares Very great • Grow Develop English 11

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