
00db7d0f03d2f1e887a44d957d6481d8.ppt
- Количество слайдов: 15
Getting the Green Light on Transportation Initiatives Drafting Successful Ballot Measures Center for Transportation Excellence Conference June 12, 2007 Gary Hayes, Executive Director Pima Association of Governments/Regional Transportation Authority Katrina Heineking, General Manager Sun Tran/Van Tran
Pima County Profile • 1 million population in Pima County 32% Hispanic 52% White/Non-Hispanic 3% African American 13% Other • 54% of county residents live in Tucson • University of Arizona • No cross-town freeway
78% of population located in Pima and Maricopa Counties.
Pima County Government Profile • Eight jurisdictions • Cities and town administered by “Strong City Manager” • Two Tribes governed by councils with a tendency of rapid turnover
Past Transportation Initiatives In the last 20 years, four transportation initiatives have failed. • 1986 County-wide loop freeway FAILED 57 -43 • 1989 County-wide general road improvement/ transit enhancement plan FAILED 61 -39 • 2002 City of Tucson initiative with grade-separations on main arterials FAILED 69 -31 • 2003 City of Tucson initiative with a light-rail focus FAILED 63 -37
Starting Fresh with a New Plan • Legislature granted “permission” to develop plan and funding • RTA serves eight local jurisdictions • RTA Board consists of one elected official from each jurisdiction and an governor’s appointee • 20 -year regional transportation plan developed with assistance Citizens Advisory Committee and Technical Management Committee
Creating a Successful Strategy • Overcame lack of trust in government • Engaged the diverse stakeholders • Worked with local media and met regularly with editorial boards • Gained buy-in not only from all Board members but all local elected officials • Polled, surveyed and reacted
Creating a Successful Strategy • Conducted extensive public involvement Ø 27 Open Houses Ø 400 Presentations to civic, neighborhood groups and other organizations Ø 3 major news conferences Ø Booths at malls, home shows, etc. Ø Three phases of feedback • Developed and implemented Marketing Plan
Creating a Successful Strategy • Used simple, consistent messages Ø Ø Tax equal to a mere penny for every $2 spent Everyone contributes Improvements enhance regional mobility Where are we if the plan fails? • Separated government from the campaign to ensure integrity • Sought buy-in from business leaders, who in turn raised $1. 1 million in support for the campaign
The Ballot Measure • $2. 1 billion, 20 -year multi-modal plan • Funded by county-side half-cent sales tax • Plan elements – – Roadway, 58. 5% Safety, 9. 0% Environmental & Economic Vitality, 5. 8% Transit, 26. 7%
Getting the Green Light May 16, 2006 Pima County voters approve county-wide RTA Plan by 3 -to-2 margin
Transit Element Details • 20 -year plan divided into 4 periods, with transit improvements beginning in 1 st period • Eight transit projects – – – – Extended weeknight service Extended weekend hours Added frequency/area expansion Special needs/paratransit Express service enhancements Modern streetcar Neighborhood circulators Park-and-Ride lots
Transit Project Status One year after the vote… • Plugs – During rush hours added buses assigned to busiest routes • Weeknight service extension on two of three phases
Total RTA Plan Project Status One year after the vote… • • • $119 million in RTA funding has been committed 91 projects have been approved for funding 68 projects in the planning & design phase 15 projects under construction 2 transit projects have been implemented • 6 projects have been completed
www. RTAmobility. com