Getting publicity Press Agentry Spread information/raise awareness (? ) Public Information PR Two-way Asymmetrical Getting opinions (? ) from the publics Two-way Symmetrical Creating a dialog 1
1930 s: the American Medical Association's official journal starts publishing cigarette ads; 1946: the Camel begins a major ad push; o the basis – an "independent" surveying (conducted by an ad agency) Model of PR: Two-way Asymmetrical 2
Sept. 13, 2004: each member of the Oprah Winfrey’s studio audience got… o a new Pontiac G-6 sedan; Total giveaway number: 276 Model of PR: Press Agentry 3
1916: the Australian Imperial Force faces a shortage of men; Possible solution: conscription; 2 referendums: o o Oct. 28, 1916; Dec. 20, 1917; End result: no conscription in Australia Model of PR: Two-way Asymmetrical 4
Nov. 18, 1992: Superman #75 is released; “The Death of Superman”; Coverage in national news media; Total sales: 6 million copies Model of PR: Press Agentry 5
Rupal Parekh. Rewind: 1949 Cigarette Spot Declares 'Doctors Smoke Camels'. Ad. Age. 13. 08. 2012. (URL: http: //adage. com/article/news/rewind-1949 -cigarettespot-declares-doctors-smoke-camels/236635/) Kelly Phillips Erb. A Look Back At Oprah's Ultimate Car Giveaway. Forbes. 13. 09. 2016. (URL: http: //www. forbes. com/sites/kellyphillipserb/2016/09/13/alook-back-at-oprahs-ultimate-car-giveaway/#7 a 6 bd 3 f 7 efea) Conscription during the First World War, 1914– 18. Australian War Memorial (URL: https: //www. awm. gov. au/encyclopedia/conscription/ww 1/) Michael Bailey. Doomsday: Ten Years Later Or Where Were You The Day Superman Died? Superman Homepage. Dec. 2002. (URL: http: //www. supermanhomepage. com/comics. php? topic=articles/dooms day-10 -years-later) 6
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PR Models of Communication - Samsonov MV.pptx