George Madhavan Director, 3 P Network PUB, Singapore’s national water agency 1
Country Information 2
PUB manages the complete water cycle stormwater management treatment of used water sea rain Indirect Potable Use NEWater collection of rainfall in drains & reservoirs desalination treatment of raw to potable water Direct Non. Potable Use collection of used water in sewers supply of water to the population & industries 3
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NEWater • • Introduced in 2002 Primarily for industrial and commercial use Small percentage added to raw water reservoirs NEWater can meet 30% of Singapore’s current water supply 5
Closing the water loop Kranji 17 mgd N OR JOH Kranji NF OF Woodlands NEWater SR TS AI R ST Mandai SR Tampines NEWater SR Bedok 18 mgd Ulu Pandan NF Jurong Hill 65 SR JIWW Changi NF Bedok NF Ulu Pandan on Kent Ridge 32 mgd NEWater SR Changi LEGEND 50 mgd • NEWater Infrastructure Plan (NIP) and NIP Extension pipeline projects in progress to meet growing demand in Jurong Island Pulau Bukom • NEWater to meet 50% of water needs by 2060 6 INDUSTRIAL WATER PIPELINES
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Quality assurance • Comprehensive water sampling and analysis • Extensive physical, chemical and microbiological testing • 300 parameters incorporated; more than 130, 000 analyses carried out to date • Independent panel of international water experts; regular audit and review of results and plant operations 8
Expert Validation 9
Key Challenges Overturning public’s psychological fear and stigma Mindset change needed to get public to understand that water recycling was part of nature Terminology had negative connotation Focus on treatment process (advanced membrane technologies), instead of source NEWater process speeds up the natural water cycle Use terms that better reflect the process or its value as a resource Translate technical information in a simple, layman manner through use of simple diagrams and familiar objects that are easy to understand 10
Engaging the stakeholders Communications with stakeholders was key to success of campaign • Key messages: – NEWater is a safe and meets WHO drinking water guidelines – NEWater will make Singapore’s water supply more resilient Media Opinion leaders Public 11
Engaging media as partners 12
Endorsement by leaders 13
Choice of words wastewater or sewage used water sewage treatment plant water reclamation plant Reclaimed water NEWater 14
NEWater Visitor Centre • Pillar of public education campaign; officially opened in Feb 2003 15
Public sampling 16
NEWater in 2012 • 300 parameters incorporated; more than 130, 000 analyses carried out to date • 4 NEWater plants can meet 30% of Singapore’s water needs • 23 million bottles of NEWater distributed for public sampling purposes • NEWater to meet 50% of Singapore’s water demand by 2060. 17
http: //www. pub. gov. sg http: //www. facebook. com/PUBsg 18
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