Gaming Standards Association At The European Gaming Forum

Gaming Standards Association At The European Gaming Forum Session - “The Gaming Odyssey” By Peter De Raedt Chairman Estoril, Portugal May 1, 2001

Agenda • Introduction – Members and Management Team – New Name, Vision and Mission Statements – Strategic Plan • 2000 in Perspective • Fast Track Forward – 2001 and beyond – Technology Donations – BOB Initiative • EGO and GSA working together Estoril, 2001 www. gamingstandards. com

Platinum Members Estoril, 2001 www. gamingstandards. com

Gold and Silver Members Anchor Gaming GPT Park Place Entertainment Atronic GSI Shuffle Master Austrian Gaming Industries JCM Sierra Design Group Bally Gaming KONAMI Sigma Game Boyd Gaming Kobetron Slot Tickets Cash. Code LGS SPIELO Cirsa Interactive MEI (MARS) UNIDESA Coin Mechanisms Estoril, 2001 Money Controls www. gamingstandards. com

Board Of Directors Chair Vice Chair Secretary Treasurer Estoril, 2001 Peter De Raedt Aristocrat Technologies Gregg Solomon Mandalay Resort Group Bruce Rowe Harrah’s Entertainment Marc Comella Bally Gaming & Systems Pamela Hugill Cash. Code Fred Lychock Shuffle Master Gaming Scott Kreeger Station Casinos Dean Mc. Clain Konami Gaming Tom Oliveri Global Payment Technology Ali Saffari IGT Rich Schneider. Acres Gaming www. gamingstandards. com

The Team Secretariat Executive Director Technical Director Project Manager PJ Stegen Jeff Mielke Marci Perez GSA GSA Luke Duyndam Marlon Silver Jim Morrow Carolin Pepin Pamela Hugill Teresa Siebert Jenny Holaday Tom Mitchell Aristocrat Technologies Cash. Code Bally Gaming Aristocrat Technologies Cash. Code GPT Mandalay Resort Group Slot Tickets Committee chairs A link B link C link Marketing Membership Events & Education Communications Speaker’s Bureau Estoril, 2001 www. gamingstandards. com

A New Name - A New Vision • Association brought together leaders from all segments of the gaming industry – Operators, Regulators, Manufacturers and Suppliers are all working together – March 2000: Operators joined the board • 27% of board seats reserved for operators • Currently 3 seats filled by Harrah’s, Mandalay Resort Group and Station Casinos • • GAMMA name change to GSA (Gaming Standards Association) New web site: www. gamingstandards. com Established Executive Committee Professional Strategic Planning session Estoril, 2001 www. gamingstandards. com

Strategic Plan Vision and Mission Statement Vision: To be the leading forum that creates value by facilitating innovation and efficiencies for the gaming community Mission: GSA is an international trade association representing gaming manufacturers, suppliers, and operators. We facilitate the identification, definition, development, promotion, and implementation of open standards to enable innovation, education, and communication for the benefit of the entire industry. Estoril, 2001 www. gamingstandards. com

Strategic Plan Goal 1 • Facilitate the identification, definition and development of standards – Identify technical challenges to industry manufacturers, operators and regulators – Develop long-term high-level architecture to meet challenges – Create product specifications and standards Estoril, 2001 www. gamingstandards. com

Strategic Plan Goal 2 • Develop, maintain and manage strategic alliances to achieve GSA’s vision – Evaluate and develop strategic alliances – Solicit support and engagement of regulators in GSA – Recruit operator members Estoril, 2001 www. gamingstandards. com

Strategic Plan Goal 3 • Communicate organizational goals, accomplishments and value to create interest, build integrity, have influence and drive membership – Participate in trade events and seminars that have the highest return and broadest impact – Increase membership and retain existing members – Develop and implement a marketing plan – Establish a speakers bureau and standardize presentations Estoril, 2001 www. gamingstandards. com

Strategic Plan Goal 4 • Operate GSA efficiently and effectively – Increase funding sources to underwrite standards efforts – Maintain GSA’s focus on the strategic plan – Assure that in-house and volunteer resources are adequate to support the strategic plan – Distribute executive leadership responsibilities to even the workload and assure succession planning – Improve intra-committee and intra-organizational communication Estoril, 2001 www. gamingstandards. com

Membership 2001 • Current Membership: 38 • Expected Member Growth: 20% • New Members 2001: – Boyd Gaming • Sustained membership commitment from core gaming manufacturers • GSA members represent the significant majority of gaming revenues in the industry • Right players now at the table Estoril, 2001 www. gamingstandards. com

2000 in Perspective Events • • April 2000 - Cashless IPR forum May 2000 - Southern Gaming Conference panel/tradeshow July 2000 - Australasian Gaming Expo Oct 2000 - WGCE – – A link interoperability demonstration B link interoperability demonstration C link proof of concept demonstration Universal base prototype demonstrated • Development of GSA speaker’s bureau program – Had GAMMA speakers at 7 events • Issued 10 press releases, 5 articles and featured on the covers of IGWB, Casino Journal, Gaming Products and Services Estoril, 2001 www. gamingstandards. com

2000 in Perspective Industry Awards GSA’s Gam. Pro A Interface Standard Nominated as one of the top 20 innovative Gaming Products / Services of 2001 by Casino Journal Estoril, 2001 www. gamingstandards. com

Technology Overall Link Map Estoril, 2001 www. gamingstandards. com

Technology Deploying C-Link/HITIS • Casino Systems Use HITIS to Interact with the PMS HITIS POS Terminal PMS Restaurant Player Cage Tracking GSA • Hotel Systems Use GSA to Interact with the Casino Estoril, 2001 Slot Accounting www. gamingstandards. com EGM

Technology C Link (API) Focus Estoril, 2001 www. gamingstandards. com

Technology API Survey Results Estoril, 2001 www. gamingstandards. com

2000 in Perspective Technology Status • A link – – Gam. Pro A v 1. 0 adopted Gam. Pro A v 2. 0 to be adopted by July 2001 Gam. Pro A v 1. 0 in Mandalay’s Motor. City Detroit Casino Gam. Pro A link toolkit updated and in use • B link – – RS 232 specification to be adopted by July 2001 Successful interoperability demonstrated at WGCE RS 232 Toolkit developed USB standard under development Estoril, 2001 www. gamingstandards. com

2000 in Perspective Technology Status • C link – Under development using • XML for message format • HTTP for common transport protocol • IP for physical connectivity – Beta test site secured – Identified back room host / services – API’s Estoril, 2001 www. gamingstandards. com

2000 in Perspective Technology Status • Ticket Specification – Under development – draft document ready • Common Base Aperture – Specification developed – Submitted for trademark • SVC interface standard adopted • Content Configuration Specification – Under development • Light Tower Specification – Incorporated into NJ Gaming Commission light tower spec • GLI agreed to start program to independently test protocol compliance with GSA standards Estoril, 2001 www. gamingstandards. com

2000 in Perspective Technology Status • Regulatory & Operator Activities – Regulators survey conducted – Regulator advisory relationships established with NAGRA and 5 other state regulatory agencies – Operators survey conducted – Operators statements of direction developed – Operators advisory council formed • Hired of professional director of technical standards • Hired of XML consultant • Hiring of USB consultant Estoril, 2001 www. gamingstandards. com

Fast Track Forward 2001 & Beyond BOB - the ‘Best Of Breed’ initiative

The State of the Industry • • • Lack of resources for standards work The world around us is changing rapidly Client / server games are a reality Already content is being distributed through the internet Customers want to see systems as extensions of their MIS departments • Technical solutions are available in other industries – Do we really believe that we can compete with CISCO, 3 COM, IBM… ? • A Systems Centric Solution is inevitable • Therefore, we need a “Best of Breed” (BOB) solution for the industry Estoril, 2001 www. gamingstandards. com

Recovering from the Past & Moving Towards the Future On the Brink of Moving Into a New Era of Standards Development. • From Competitive Competition to Cooperative Competition • From Scattered Industry Concepts to an Aligned Industry Vision • From Slow Development to Fast-Track Development Estoril, 2001 www. gamingstandards. com

Why does our future look different? • Cooperative Competition – Manufacturers have brought their technology to GSA • • Alliance Gaming Aristocrat IGT Mikohn Gaming – An accepted industry obsolescence plan will be put in place for the current technology Estoril, 2001 www. gamingstandards. com

Why does our future look different? • Aligned Industry Vision – Industry driven standards instead of manufacturer controlled standards – Leap forward by getting operators / regulators on board. – Standardized tools and testing facility provided by GLI will speed up implementation of current standards. – Industry input will enhance the development of the Best Of Breed (BOB) initiative through • Technology donations • Surveys • Manufacturer Participation Estoril, 2001 www. gamingstandards. com

Fast Track Forward Technology Donations • Aristocrat Technologies: ASP 5000 protocol • Bally Gaming: SPT protocol • Cash. Code: Serial BACC protocol • GPT: Serial BACC protocol • Mikohn: Type 27 C Progressive Serial Protocol Estoril, 2001 www. gamingstandards. com

The BOB Initiative • Quick Time to Market – 12 – 18 months – BOB will evaluate offered technologies to fast track development – BOB will use industry standard technologies – BOB will be developed by 3 rd parties • The BOB initiative – Provide support for your unique features – Focus on system centric solutions – Ensure close integration with the HITIS standards Estoril, 2001 www. gamingstandards. com

EGO and GSA Working Together • How can EGO members participate: – Participate in the BOB marketing needs assessment – Provide engineering resources to help develop BOB – Support the industry’s implementation of BOB and other GSA standards – Serve as beta test sites for European implementations of BOB and other GSA standards – Work with GSA and European operators to provide an agreed-upon industry obsolescence plan – Work with Gaming Laboratories International to certify your implementations of GSA standards • GSA will address IP issues concurrent with starting BOB to remove possible barriers to adoption Estoril, 2001 www. gamingstandards. com

Changing Gaming Forever Gaming Standards Association www. gamingstandards. com