futurestudents mst edu DATA Matters the data Journey

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futurestudents. mst. edu DATA Matters: the data Journey London - January 25, 2011 Using Data to Plan and Manage Admissions A View from the USA Jay W. Goff Vice Provost and Dean of Enrollment Management Missouri University of Science and Technology Rolla, Missouri, USA goffjw@mst. edu Download today’s presentation: http: //enrollment. mst. edu Founded 1870 | Rolla, Missouri

The external environment colleges and universities operate in is changing quickly • Dramatic changes in student markets • Public expectations for a wide variety of high quality student services • Shrinking government funding and increasing government oversight • Greater needs for an institution-wide understanding of how to best react to the emerging student trends, needs and markets.

STILL TRUE? “University politics are vicious precisely because the stakes are so small. ” -Henry Kissinger US diplomat & Harvard scholar

Strong Need for Degree Completion

Need for Completed Degrees in the US Assuming current rates of college attendance, persistence and “off shoring” do not change, analyst Anthony P. Carnevale concludes that by 2012, the U. S. will face a cumulative 10 -year shortage of: § 850, 000 associate degrees § 3. 2 million bachelor’s degrees § 2. 9 million graduate degrees National Center for Higher Education Management Systems : 55% of the population will need college degrees by 2025 in order to equal degree attainment in top-performing countries, a potential “degree gap” of 15. 6 million SOURCE: College Board 2008 “Achieving the Dream of America”

CHALLENGE IN USA Using Data to Redesign a University for the Future: Managing Massive Change and Succeeding Along the Way

Today’s Admissions/Enrollment Manager § “Successful senior enrollment managers have to operate simultaneously on multiple levels. They need to be up to date, even on the cutting edge of technology, marketing, recruitment, the latest campus practices to enhance student persistence, and financial aid practices. ” Don Hossler, University of Indiana SOURCE: THE ENROLLMENT MANAGEMENT REVIEW Volume 23, Issue 1 Fall, 2007, Editor: Don Hossler Associate Editors: Larry Hoezee and Dan Rogalski

Hossler continued § “(Enrollment Managers) need to be able to guide and use research to inform institutional practices and strategies. Successful enrollment managers need to be good leaders, managers, and strategic thinkers. § Furthermore, to be effective, enrollment managers must also have a sense of how public, societal, and competitive forces are likely to move enrollment-related policies and practices in the future. ” SOURCE: THE ENROLLMENT MANAGEMENT REVIEW Volume 23, Issue 1 Fall, 2007, Editor: Don Hossler Associate Editors: Larry Hoezee and Dan Rogalski

The Admission/Enrollment Planning Model Typical starting point Meeting Goals Tactics Strategies Enrollment Infrastructure Structure, Staffing, Skills, Systems, Service Data Collection and Analysis Clear Mission and Goals Starting point for long term success

Why data is important Don Hossler Ph. D, Exec. Assoc. Dean for the School of Education at Indiana University Bloomington Indiana University June 23, 2009 Association for Institutional Research Conference “Good institutional research can either narrow a myriad of choices to a manageable few, or give many more options when just a few seem likely. ”

Rolla, Missouri “The Middle of Everywhere” 160 km from St. Louis 640 km from Chicago

Main Campus: 52 primary buildings on 284 acres

Missouri S&T: 90% engineering, science and computing majors 19 th in Nation for Largest Undergraduate Engineering Enrollment 17 th in Nation for Number of Engineering Degrees Granted to African-Americans 19 th in Nation for Number of BS Engineering Degrees Granted 3% 13% Engineering 3% Business & IST 5% Arts & Social Sciences 76% Science & Computing Non-Degree & Undecided

America’s Technological Research Universities WPI Rensselaer Michigan Tech Clarkson MIT SD Mines Illinois Tech Colorado Mines New Jersey Tech Missouri S&T Cal Tech New Mexico Mining & Tech Stevens Tech Georgia U of A Huntsville Tech Florida Tech

University History 1870: Founded as University of Missouri School of Mines and Metallurgy (MSM) 1964: University of Missouri-Rolla (UMR) expanded curriculum and research mission 2008: Missouri University of Science and Technology (Missouri S&T) emphasizes STEM focused mission

Name recognition among collegebound students outside of Missouri All ACT Out-of-State Senders 4, 942 2, 629 4, 241 3, 352 4, 164 4, 278 9, 221 3, 926 12, 800 5, 382 7, 343 391 551 654 728 981 1, 000 1, 187 2, 301 2, 591 5, 331 Central Missouri State University UM-Rolla Southeast Missouri State Univ. UMSL Truman State UMKC Missouri State University Northwest Missouri State Univ. UMC St. Louis University Washington University in St. Louis SOURCE: ACT EIS, 2005

ADMISSION DATA in ACTION: Why Change the University Name? “Missouri S&T will better define the university as a leading technological research university. We believe the new name will help to differentiate this university in a highly competitive university market and provide a national competitive advantage. ” Dr. John F. Carney, III Missouri S&T Chancellor

7 Years of Strategic and Dramatic Changes January 1, 2008 University Name Change 2007 Academic Reorganization by Eliminating Schools and Colleges 2003 and 2007 Updated the Mission, Vision and Strategic plans. 2004 Office of Technology Transfer and Economic Development 2001 to 2005 New Student and Business Information Systems 2002, 2004 & 2007 Three New Homepages and Platforms 2003 Student Diversity Initiative The new goals resulted in three new units and champions: Student Diversity Programs, Women’s Leadership Institute Center for Pre-College Programs. 2002 New School of Management and Information Sciences 2002 Center for Education Research and Teaching Innovation (CERTI) 2002 - 2006 12 NEW Degree Programs and 19 Certificate Programs, 128 hour limited for BS Engineering Degrees 2001 Administrative Restructuring and Formal Enrollment Management Program Enrollment Management, Research and Sponsored Programs Undergraduate and Graduate Programs

Role of the Chief Enrollment Manager Enrollment leaders serve many roles throughout the change management process, such as that of a visionary, encourager, storyteller, facilitator, arbitrator, problem solver, manager and coach. Jim Black, AACRAO SEM 2003 CEMs are Systems Thinkers Adept at Influencing Change

The only person who likes change is a wet baby. Attributed to Mark Twain

Change is inevitable – except from a vending machine. Author unknown

3 R’s of Enrollment Management Research § Strategic Framework: Mission, Values, Vision § Environmental Scan: Market Trends & Competition Analysis § Internal Communication and Data Sharing Plan § Evaluation and Assessment of Position in Market § Enrollment Goals, Objectives, & Assessment Criteria Recruitment § Recruitment, Marketing and Communication Plan § Campus wide Coordination of Enrollment Activities § Student Aid and Scholarship Funding Retention § Student/Customer Service Philosophy § Process Improvements & Technology System Enhancements § Student Development and Support

Purposes of EM are Achieved by… 1. Establishing clear goals for enrollments 2. Promoting students’ academic success 3. Promoting strategic and financial planning 4. Creating a data-rich environment 5. Improving processes, organizational/financial efficiency and outcomes 6. Strengthening communications and marketing 7. Increasing collaboration among departments across campus

The Student Success Continuum The Enrollment Management Perspective Recruitment / Marketing Classroom experience Orientation Co-curricular support Degree/goal attainment Student’s college career Admission Financial Aid Academic support Retention

Case Study: Missouri S&T

discover. create. innovate. Our Mission: To integrate education and research to solve problems for our state and the technological world. Learn More visions. mst. edu

One of America’s Great Universities A Top Public University Missouri S&T ranked 59 th among the nation’s top public universities (U. S. News & World Report, 2011 America’s Best Colleges, September 2010). Top 3 starting salaries among public universities Missouri S&T named in payscale. com’s list of highest average starting salaries for graduates (www. payscale. com, Aug. 2010) Top 5 best values among national public universities Missouri S&T ranked 5 th among the nation’s national public universities and 37 th overall (U. S. News & World Report, 2010 America’s Best Colleges Guidebook, September 2009). Top 20 STEM research university Missouri S&T named in Academic Analytics’ “Top 20 Specialized Research Universities - STEM” (www. academicanalytics. com, Jan. 2008) Top 25 entrepreneurial campus Missouri S&T ranked 22 nd on Forbes ‘s list of “America’s Most Entrepreneurial Campuses” (www. forbes. com , Oct. 22, 2004). Top 25 best college “return on investment” Missouri S&T ranked 22 nd on Forbes ‘s list of “America’s Most Entrepreneurial Campuses” (www. forbes. com , Oct. 22, 2004). Top 30 safest college campuses Missouri S&T ranked #27 in Reader’s Digest’s “Campus Safety Survey” (www. rd. com, 2008).

Career Success for Grads $2, 947 $3, 000 $2, 576 $2, 603 $2, 596 $2, 647 $2, 749 $58, 000 $2, 500 $57, 521 $57, 800 $56, 000 Employers Recruiting on $54, 000 Campus $55, 975 $2, 000 $53, 669 Avg. Co-op Salaries $52, 000 $1, 500 $51, 059 $50, 000 Avg. Starting Salaries $1, 000 $49, 181 $48, 000 $500 $0 $60, 000 $46, 000 513 576 668 674 644 501 2005 2006 2007 2008 2009 2010 Learn More $44, 000 futurestudents. mst. edu

Problem… 7, 000 Missouri S&T (UMR) Enrollment 1980 -2000 35% decline in enrollment Loss of over 2, 400 students 6, 000 5, 000 4, 000 3, 000 Female Male 2, 000 1, 000 0 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

20, 000 Fewer potential engineering majors College Bound ACT Tested Students Interested in Any Engineering Field 70, 000 65, 000 60, 000 55, 000 50, 000 > 5% 45, 000 40, 000 1991 SOURCE: ACT EIS 2008 1993 1995 1997 1999 2001 2003 2005 2007

Tuition and Fees have replaced state support as the primary resource for the operating budget * Budget OPEN – GB – INFO 2

Percent For Whom Financing was a Major Concern 1992 -93 to 2006 -07 (Selected Years) College Board, 2007 Source: CIRP

Division of Enrollment Management Data Specialists

Truly One of the Largest & BEST EVER Classes!! CONGRATULATIONS on Attracting an Outstanding Class and Exceeding the Goals

Goals met and exceeded! 7, 000 1, 287 4, 120 1, 459 1, 414 1, 343 1, 370 4, 089 4, 000 1, 391 73% Graduate Growth: 682 additional students 1, 127 5, 000 928 41% Undergraduate Growth: 1, 214 additional students 1, 289 6, 000 1, 610 47% Total Enrollment Growth: 2000: 4, 626 2009: 6, 815 3, 000 2, 000 5, 205 4, 753 Graduate Students 2005 2006 2007 4, 912 Undergraduate Students 2002 2003 2004 4, 515 2001 4, 313 2000 3, 849 0 3, 756 1, 000 3, 698 Since 2004: 60% of growth due to increased retention 2008 2009

Student retention 60% of S&T’s growth since 2004 has been due to increased retention 90 88 86 84 82 80 78 76 74 1993 1994 1995 1996 1997 1998 1999 Graduation Rates General Student Body: 2000 2001 2002 2000 2003 52% 2004 2005 Goal 2006 2010 2006 66% 2007 Goal 2010

Enrollment diversity 1, 391 1, 400 1, 419 35% increase in Female Students 86% increase in Minority Students 1, 326 1, 248 1, 200 1, 209 1, 224 1, 133 1, 000 1, 097 1, 050 Total Minorities, Non. Caucasian US Citizens 800 655 600 641 508 400 414 456 542 483 2008 2007 2006 2005 2004 2003 2002 2001 2000 377 Female

Students’ Home States Fall 2010 43 3 4 2 8 3 20 4 2 20 29 36 4 459 29 41 128 34 28 1 2 3 4, 901 12 20 56 5 54 7 7 125 6 16 25 DC 1 Total Enrollment § 48 states & 51 nations 8 24 1 4 12 18 19 4 22 3 17 4 22 20 2 § 70% Missouri residents § 10% minority students § 9% international students Unofficial data until after 4 th week census

International Student Enrollment 1, 000 960 950 900 850 819 800 750 674 700 650 600 565 585 619 550 500 2005 2006 2007 2008 2009 2010

Students and Alumni from Over 70 Countries 960 Students from China - Fall 2010

#1 Question: How did you do it?

Silver Bullet OR Strike of Lightening?

The Truth is……….

Planning with Data Research Recruitment Retention

How data/research is used in Strategic Enrollment Management 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. To target admissions efforts and predict enrollments To recommend changes to admissions policy To examine issues of how best to accommodate growth To improve the educational experience of students To identify needs of unique student groups To project and plan for student enrollment behavior To determine financial aid policies To assess student outcomes To improve retention To build relationships with high schools and community colleges

Research

Key Data Components to starting Strategic Enrollment Management The following four steps are fundamental to the development of a comprehensive recruitment and retention Plan 1. Determine the institution’s capacity to serve students by degree program and types of students (traditional, non-traditional, graduate, etc. ) 2. Establish Goals: need to be agreed upon by all involved 3. Formulate Strategies based on data 4. Develop action plan with tactics and an operational calendar: § § § What exactly is going to be done When will it be completed Who is responsible How much will it cost How will you know if it has been accomplished (evaluation)

Over 4200 Colleges & Universities: Heavy Competition for Students Number of Colleges and Universities SOURCE: U. S. Education Department http: //chronicle. com Section: The 2007 -8 Almanac, Volume 54, Issue 1, Page 8

The NEW National Picture SOURCE: WICHE, 2008

Challenge: Changes in the College-Bound Student Markets § The Midwest and Northeast will experience a 4% to 10% decline in high school graduates between 2009 – 2014 (WICHE) § The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (NCES, WICHE, ACT, College Board) § The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (ACT, CIRP) § More full-time college freshmen are choosing to start at two-year colleges (IPED, MODHE) § More students are enrolling in more than one college at a time (National Student Clearinghouse) § Future student market growth will include more students requiring financial aid and loans to complete a degree (WICHE)

An ideal Missouri S&T freshman class 1050 to 1150 students with the following profile: Academic Preparedness: 27 average ACT score (upper 10% in nation) 90% having completed the full Missouri college-prep curriculum 50% from the upper 20% of high school class Geography: 70% in-state 25% out-of-state 5% international Gender: 30% female 70% male Ethnicity: 13% under-represented minority students Majors: 70% Engineering (all programs) 5% Liberal Arts (psychology, history, English, technical communication, philosophy) 8% Business, Information Technology and Economics 9% Natural Sciences and Mathematics (biology, chemistry, physics) 8% Computer Science Success Rate: 90% first to second year retention rate 80% return for third year 65 -70% graduate in six years

Strategic Enrollment Management Plan 2007 -2011 § Increase Success of Students § § § Increase College Going Rate & Access 1. 2. 3. 4. 5. § Retention Rates Graduation Rates Access & Affordability Pipeline of College Ready Students Strategic Partnerships Outreach/Education Scholarships Expanding Current Markets & Capturing New Markets 1. 2. 3. 4. 5. 6. 7. Out-of-state students Transfer Students Female Students Underrepresented Minority Students International Students Graduate Students Nontraditional Students

Basic enrollment funnel Do not discount the value of funnel management and analysis ACT data makes the process much easier to engage on macro and micro levels

Missouri’s 2008 student pipeline for engineering § § § High School Seniors: High School Graduates: ACT Testers/College Bound: Any Engineering Interest (all testers): Any Engineering Interest, (+21 testers): 72, 467 61, 752 47, 240 1, 768 1, 256 (21 = MO average score / 50%) § Engineering Interest, +24 comp. score: 961 (24 = UM minimum for auto admission) § Missouri S&T Freshmen Engineering Enrollees: 681 SOURCES: MODESE 2009, ACT EIS 2008, People. Soft

Tight Markets for Minority & Female Engineers Missouri’s 2008 ACT Tested Seniors, +24 ACT and Interested in Engineering § High School Senior Cohort: § High School Graduates: § All Engineering Interest, +24 comp. score: 72, 467 61, 752 961 (24 = UM minimum for auto admission) § Female Engineering, +24 comp. score: § African-Amer Engineering, +24 comp. score: § Asian-Amer Engineering, +24 comp. score: § Native Amer Engineering, +24 comp. score: § Hispanic Engineering, +24 comp. score: 176 21 25 7 24

FS 2008 Domestic First Time College Freshman

Fall 2009 Inquiries – Freshmen Graphed by 3 Digit Zip Code

National Service Regions

Highest Yielding Enrollment Activities Campus Visit/Summer Camps § Over 70% of the students who visit campus or attend a camp apply § About 61% of these applicants enroll, so about 42% of our high school level camp attendees end up enrolling § 2009’s freshmen report that around 26% of the students attending at least one summer program Telecounseling § Increases students attendance at HS/CC visit, receptions & campus visitation Regular Communication/Relationship Development § Current communication plans provide contacts every 2 to 4 weeks from the end of the Junior Year to the April of Senior Year • • • General Plan: 14 to 18 contacts/communications Minority or Women: 21 to 27 contacts/communications Minority Women: 28 to 36 contact/communications

Recruitment

76% of families would be “somewhat” or “very likely” to consider a more expensive institution if it could deliver greater value. SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

Factors Most Noted in Choosing a College in the US § § § Majors & Career Programs Offered Location/Campus Characteristics Cost/Affordability Campus Size/Safety Characteristics of Enrolled Students Selectivity

Keys to Attracting and Retaining Students 1. Sending the right message to the right students, at the right time, in the right format 2. The development and management of a multilevel prospective student communication plans 3. Consistently sending our messages through well- trained, committed, caring individuals across the campus 4. Having the appropriate resources to implement the plans

Noel-Levitz 2010 e-expectations report § 1 in 4 students reported removing a school from their prospective list because of a bad experience on that school’s Web site. § 92% would be disappointed with a school or remove it entirely from their lists if they didn’t find the information they needed on the school’s Web site.

The Role of Parents & Communications § 90% choose their kids' colleges on the web § 82 % plan to play a pivotal role in helping their children make the final decision about college § 17% entrust their child to make that decision independently SOURCE: Circling Over Enrollment: The E-Expectations of the Parents of College-Bound Students, 2009

RECRUITMENT FUNNEL ACTIVITIES PRE-FUNNEL EARLY INTERVENTION, COMMUNITY SERVICE PROGRAMS SUMMER CAMPS, WEB REPLIES FEB - AUG - JAN - MAY EARLY FUNNEL PSAT/ACT PLAN/TARGET MARKET SEARCHES ACT/SAT SCORES DIRECT MAIL TRAVEL PUBLICATIONS ON-CAMPUS PROGRAMS ADVERTISING MID FUNNEL ON- AND OFF-CAMPUS PROGRAMS DIRECT MAIL SCHOLARSHIP/FINANCIAL AID TRAVEL TELECOUNSELING PUBLICATIONS LATE FUNNEL ON- AND OFFCAMPUS PROGRAMS DIRECT MAIL TELECOUNSELING PUBLICATIONS SCHOLARSHIPS FINANCIAL AID Inquire Apply Enroll

Focus Communications on Outcomes and Value 1. We’re one of America’s top technological research universities. 2. Our students get great jobs at great salaries. 3. Our students graduate with the ability to address real-world problems. 4. We’re one of America’s “ 30 safest campuses. ” 5. S&T is one of the top 10 “best value” national public universities.

Over 600 Corporate Partners and Hiring Organizations

Embracing a P-20 Philosophy 1. Produced an inventory of initiatives and their outcomes related to pre-college pipeline efforts (prekindergarten through 12 th grade) that help prepare students to succeed in college and their careers 2. Identified Pre K-12 initiatives to improve college readiness and going rates 3. Outreach activities that emphasize reading

Identify Existing Barriers and Support Along the Student Pipeline Student Lifecycle Barriers / Problems Elementary School Pre K K Type of Support 1 2 High School Middle School 3 4 5 6 7 8 9 10 College/University - Undergraduate 13 - 12 - HS certific 14 - 11 Diploma ate AA/AS 15 University – Graduate/Professional School 18 - 19 - 20 - 16 - 17 - MS/MA/MFA Ph. D/M BS/BA Grad /MBA/JD D D

SAMPLE: S&T’s Pre-College Programs by 2008, 26% of S&T’s freshman class attended an on-campus pre-college program Summer Programs 1 2 3 4 5 6 7 8 9 10 11 12 C Camp Invention (1 week) R Aerospace Camp (4 days) R Robotics Camp (3 days) R Missouri Academy for Youth Advancement (MAYA) (1 month) R It's A Girl Thing! (3 day) R Summer Solutions (girls) (1 week) R Summer Research Experience R Summer Research Academy R Summer Transportation Instit. (1 month) R Business Tech Week R Jackling Introduction to Engineering (1 week) R Minority Introduction to Technology & Engineering (1 week) R Nuclear Engineering Camps (1 week) R C. H. I. P. Camp Computer Highly Interactive Program (4 days) R Materials Camp (1 week) R Explosives (1 week) R Hit the Ground Running (3 weeks) College Freshmen

Retention

Fundamental Student Retention Conclusions 1. Studies indicate that financial aid helps increase persistence for students who need and receive financial aid. 2. Studies indicate that certain student populations such as: § Older students, § African Americans & Hispanics, § Students who work more than 30 hours weekly, and § First generation college students have persistence problems 3. Schools can improve retention rates by: § accurately determining when and why students withdraw § Up-to-date information helps administrators determine better strategies for increasing retention rates SOURCE: DANA Center Retention Report, 1998

How well do you truly know your institution and students? POLL

Undergraduate demographics and psychographics § § § Average Age: 21. 6 years old Gender: § 23% Female § 77% Male First Generation College Students: § 2005 -06: 37% Residency: § Missouri Residents: 76% § Out-State Students: 22% § International: 2% Ethnicity: § African-American: 4% § Asian-American: 3% § Caucasian: 83% § Hispanic: 2% § Native-American: 1% § Non-resident, International: 2% § Not Disclosed: 5% § § § § From a Community <40, 000: 45% approx. Average Family Income: $82, 000 Average Indebtedness at Graduation: § $23, 500 USD approx. High Financial Need (Pell qualifier): 24% Freshmen with Credit Cards: § 24% § 6 arrive with over $1000 USD standing balance Students with PCs: § 94% § +70% laptops § 7% Macs Students with Cell Phones § 97%

New Student Interests Fall 2010 § 56% already considering graduate school § 95% plan to join a student organization § 54% want to assume a student leadership position § 43% would like to study abroad § 73% plan to be involved in intramural sports § 70% plan to be involved in student design teams § 51% plan to join a service or volunteer organization § 30% plan to be involved in music and theatre

Incoming students’ self-identified interests and needs 1400 1, 348 1300 1, 259 1, 232 1, 205 1, 204 1200 1, 112 1100 1, 024 1, 004 1000 977 910 908 900 1, 011 1, 009 992 863 839 805 800 772 771 764 754 Help with Writing 1, 233 20% Help with Math Skills 1, 163 1, 128 16% Help with Reading 23% 995 988 Help with Study Skills 20% 880 879 Want to Study Abroad 26% 738 733 700 2003 2004 2005 2006 2007 2008 SOURCE: ACT’s AIM 2008

Se rv ice te 500 De ba ns tio ica bl Pu tio n iza an TV o/ di Ra te r ea Th nt me tic s hle At s tic ic us hle At d/ M ov er n rg O t. G en St ud ty rsi Va al mu r ra Int Ba n Identifying interests of incoming students 2500 2000 1500 1000 High School College 0 SOURCE: ACT’s AIM 2008

Primary Student Fears § Flunking out of college § Not making friends

Successful Students/Graduates Recommendations for New Students §Go to Class §Learn to Study §Ask for Help/Ask Questions

Income and Attainment

Financial Considerations the Most Common Reason for Leaving College SOURCE: ELS: 2002 “A First Look at the Initial Postsecondary Experiences of the High School Sophomore Class of 2002 (National Center for Education Statistics)

Summary Thoughts

Concluding data thoughts § It’s not about the data itself § It’s about identifying, helping frame and satisfying information needs: § Understanding what information is needed, why it is needed and what will be done with it § Procuring relevant and timely data § Analyzing data quickly and appropriately § Packaging information effectively § Guiding its use

Core Data Driven Findings § No Admission or Enrollment Effort is Successful without QUALITY Academic Programs to Promote § Recruitment and Retention is an On-going, Multi-year PROCESS with Strong Access to Research and DATA § +80% of Enrollments come from REGIONAL student markets for BS/BA degrees § The Most Successful Recruitment Programs Clearly DIFFERENTIATE the Student Experience from Competitor’s Programs § The Most Successful Retention Programs Clearly Address Students’ Needs and Regularly ENGAGE Students in Academic and Non-Academic Programs

“We are what we repeatedly do. Excellence, therefore, is not an act but a habit. ” -Aristotle