Future of shopping in India Changing the way

Future of shopping in India Changing the way consumers buy And merchants sell

Why naaptol ? The opportunity E-Commerce in India is less than 300 M$ as against 300 B$ in the US. 70% of products bought offline are researched online § Key Factors: – Very few focused players – No product research site with comprehensive information – No model providing a step by step roadmap to retailers to sell online • Offline Leads • Third party Selling • Own site selling § Experienced team @ naaptol has seen E-Commerce very closely – Hari Trivedi, President: Was earlier shopping head @ Indiatimes – Manu Agarwal, CEO & Founder: Provided IT to low touch commerce (Home. Shop 18, Indiatimes, Fn. P)

What is naaptol ? § naaptol is a low touch E-Commerce company § Consumers use naaptol to find right product, compare and buy online or offline – in less time and for the best price! § Merchants use naaptol to increase sales on their offline stores, online stores and by directly selling on naaptol. com § Brands use naaptol to create awareness among consumers wanting to research and buy products in their category. § Completely automated technology for order processing with deep logistics integration § Employs 140 people in its 10 K Sq Ft facilities

naaptol milestones § April 2008: Web 2. 0 Naaptol. com launched with 30 K products § July 2009: Affiliate stores for leading E-Commerce sites launched § October 2008: Rs 5 Cr Brand Campaign Launched § November 2008: Websites for Merchants enabled on Naaptol § January 2009: Social Shopping Launched § March – August 2009: Alliance with all leading print Media groups § June 2009: Call center made operational to enable sales over phone On-Going Achievements § Taking 4000+ phone calls everyday § Over 500 stores selling 100000 products on Naaptol. com § More than 25 K unique visitors on naaptol everyday (Ranks 316 in India) § Sales worth Rs 15 lac by naaptol everyday (5 Cr a month)

Who owns naaptol ? § Working promoters, employees and friends § Leading Media companies § Any you? naaptol is looking to raise funds to expand its operations rapidly Revenue Plan § Expected to do sales of Rs 1 cr per day in 6 months with 20% gross margins