Fun Blower
The problem
The solution
Target Market • People of all ages with an average income • Applicable for the hot weather (end of spring-summer-beginning of the fall) • Totally competitive business
Key points • Absolutely competitive prices • Middle-class customers orientated
Main Mission • To give people an opportunity to try a new way to escape from the heat • To provide an affordable variant comparing with the others • To persuade people that it is exceptionally comfortable to use • To make clear it is going to last for a long time
Key tactics to attract customers • A possibility to buy in every supermarket • TV advertisement • Internet advertisement
Team • Anna Bruevich – experience in sales, marketing and management • Liza Gulyaeva – experience in visual design and PR • Yulia Efremova – experience in financial and administration area
4. 5 Financials Anticipating sales: 4 3. 5 Year 1 - $16, 909 Year 2 - $25, 363 Year 3 - $38, 344 3 2. 5 2 1. 5 Expected profits: 1 Year 1 - $8, 454 Year 2 - $16, 908 Year 3 - $19, 172 0. 5 0 Sales Profits Year 1 Year 2 Year 3
Competitive landscape Why are we better?
Investment Anna Bruevich $6000 Liza Gulyaeva $6000 Yulia Efremova $6000 Additional Investment Requirement Total Planned Investment $0 $18, 000
