FS-1028 MFP FS-1028 MFP DP FS-1128 MFP PRODUCT PRESENTATION

FS-1028 MFP, FS-1028 MFP/DP, FS-1128 MFP PRODUCT PRESENTATION (code name: Discovery 2) KMIS Marketing

CONTENT MARKET OVERVIEW PRODUCT INFORMATION POSITIONING AND TARGET MARKETS COMPETITORS PRICING 2 KYOCERA MITA Europe B. V.

MARKET INFORMATION

MARKET OVERVIEW WE A 4 mono MFP market shows declining trend 4 KYOCERA MITA Europe B. V.

MARKET OVERVIEW WE Market is moving to 21 -30 ppm segment as the market share increases more than 100% relative to H 2 2007 5 KYOCERA MITA Europe B. V.

MARKET OVERVIEW WE Brother and HP market leaders § § 6 Brother introduced the 22 ppm low price network printer MFC-7440 N Doubled its market share in this segment KYOCERA MITA Europe B. V.

MARKET OVERVIEW WE 7 KYOCERA MITA Europe B. V.

MARKET OVERVIEW CEMA (CIS, Eastern/Central Europe, MEA) Huge sales drop in the A 4 mono MFP segment. 8 KYOCERA MITA Europe B. V.

MARKET OVERVIEW CEMA Increasing share of the 21 -30 ppm segment § Decreased sales in Q 4 2008 in both 1 -20 ppm and 21 -30 ppm 9 KYOCERA MITA Europe B. V.

MARKET OVERVIEW CEMA Brother and HP are market leaders 10 KYOCERA MITA Europe B. V.

MARKET OVERVIEW CEMA 11 KYOCERA MITA Europe B. V.

PRODUCT INFORMATION

PURPOSE OF LAUNCH Gain competitiveness § Speed segment § Duplex § Resolution § RADF § Network security 13 KYOCERA MITA Europe B. V.

PRODUCT INFO FS-1028 MFP/DP FS-1128 MFP 14 KYOCERA MITA Europe B. V.

FUNCTIONAL LIMITATIONS FS-1028 MFP FS-1118 MFP Printer Emulation KC-GL No Yes Firmware download Network FW download Yes CF FW download No Yes USB FW download Yes No Utility KM-NET for clients No Yes Fonts IC-Link No Yes Admin utility KM-NET Viewer No (*1) Yes No KM-NET Viewer 5 15 KYOCERA MITA Europe B. V.

IMPROVED PRODUCTIVITY New Wisecore controller Dolphin engine § Print speed 28 ppm § Competitive FPOT – 6. 0 sec. Reversible ADF USB host 16 KYOCERA MITA Europe B. V.

NETWORK SECURITY Compatible with encryption formats IPsec and SSL LDAP Authentication IPv 6 compatible 17 KYOCERA MITA Europe B. V.

IMPROVED OPERABILITY One key for functionality menu § Functions are unified under one button (Paper selection, collate, duplex, colour selection) Independent FAX button from send key 18 KYOCERA MITA Europe B. V.

IMPROVED OPERABILITY Separated program key from one touch button keys § 22 One touch key Wider operation panel relative to Discovery 1 § Increased from 15 to 18 inches 19 KYOCERA MITA Europe B. V.

IMPROVED OPERABILITY LED indicator for clearer device status LED Print 20 KYOCERA MITA Europe B. V. Send/Receive Memory Attention

QUICK PRINT TAB Adjusting basic settings via one single tab 21 KYOCERA MITA Europe B. V.

WHAT ELSE Duplex print 1200 dpi resolution MK-130 § Drum and developer unit 22 KYOCERA MITA Europe B. V.

BASIC SPECS Drum OPC Resolution 1200 dpi Warm-up time Power on: Paper capacity Standard tray: 250 sheets, MPT: 50 sheets 3 in 1 model: 20 seconds, 4 in 1 model: TBD Optional tray: 250 sheets (maximum 2 trays can be added) Output paper capacity 150 sheets or more ( 80 g/m 2, face down) Duplex unit / RADF Standard Interface USB 2. 0, 100 BASE-TX/10 BASE-T, USB Host Option interface: KUIO/W (3 in 1 model only) CPU Memory Standard: 256 MB, Maximum: 768 MB Operation panel 5 line x 21 character LCD (Kanji can be displayed) , back-light LED Toner quantity 23 Power. PC 440, 667 MHz 7. 2 k (* ISO 19752), 3. 6 K(included in box) KYOCERA MITA Europe B. V.

BASIC SPECS – COPY AND PRINT Resolution Scan 600 dpi x 600 dpi Print 1200 dpi x 600 dpi Copy speed 28 copies per minute (A 4) First copy time without DP: 6. 9 seconds, with DP: 7. 9 seconds (TBD) Zoom From Platen: 25 - 400% (1% step) From DP: 25 - 200% (1% step) Resolution Print speed Fine 1200, Fast 1200 (Default), 600 dpi, 300 dpi 24 KYOCERA MITA Europe B. V. 28 pages per minute (A 4) Duplex First print time Simplex 14 pages per minute (A 4) 6 seconds or less

BASIC SPECS – SCAN AND FAX Scanning modes Scanning resolution 600 dpi, 400 dpi, 300 dpi, 200 dpi Scanning time 600 dpi Gray scale: 20 ipm Color: 5 ipm （A 4, Character/Graphic mode) 300 dpi Gray scale: 35 ipm Color: 10 ipm Scanning features TWAIN/WIA, Scan to Email, Scan to PC, Scan to FTP File format JPEG, TIFF, PDF, XPS Transmission mode Super G 3 Compression method MH/MR/MMR/JBIG One-touch key 22 Speed dial 100 Broad casting 100 locations Network fax function 25 Color/ Gray scale standard KYOCERA MITA Europe B. V.

CONFIGURATION Document processor Memory expansion (Max 512 MB) Paper feeders (Max. 2 feeders) *Also compatible with FS-1300 D series 26 KYOCERA MITA Europe B. V.

PRODUCT POSITIONING AND COMPETITORS

PRODUCT POSITIONING Compact and easy to use A 4 mono MFP for small teams Typical office position desk side However, also attractive for reception desks or front offices 28 KYOCERA MITA Europe B. V.

COMPETITORS 30 DCP-8085 DN € 460 MFC-8880 DN € 509 PCL 28 FS-1028 MFP € 499 FS-1028 MFP/DP € 579 FS-1128 MFP € 689 PCL/F 26 LJ M 2727 NFMFP € 538 LJ M 2727 NFS € 695 PCL/F 28 24 i. R 1024 i. F € 1, 318 i. R 1024 i € 985 PCL 6/P/C/S/F 29 KYOCERA MITA Europe B. V. DCP-8065 DN € 429 MFC-8460 N € 429 MFC-8860 DN € 469 PCL 28 SCX-5530 FN € 673 PCL/F 28 24 SCX-4824 FN € 211 PCL 6/F SCX-4828 FN € 429 PCL 6/PS F 33 X 363 DN € 380 X 364 DN € 421 PCL

LEXMARK X 264 DN/364 DN X 264 DN – 295 € X 364 DN – 421 € § 28 ppm/ § 33 ppm § P/S/C/F § 64 MB § Toner yield § 30 3. 5 k and 9 k KYOCERA MITA Europe B. V. § 3. 5 k and 9 k

BROTHER MFC-8880 DN – 509 € § 30 ppm § P/C/S/F § 64 MB § Toner yield § 3 k and 8 k 31 KYOCERA MITA Europe B. V.

KYOCERA VS. HP AND BROTHER 32 KYOCERA MITA Europe B. V.

KYOCERA VS. HP AND BROTHER 33 KYOCERA MITA Europe B. V.

KYOCERA VS. LEXMARK AND SAMSUNG 34 KYOCERA MITA Europe B. V.

KYOCERA VS. LEXMARK AND SAMSUNG 35 KYOCERA MITA Europe B. V.

KYOCERA VS. CANON AND RICOH 36 KYOCERA MITA Europe B. V.

KYOCERA VS. CANON AND RICOH 37 KYOCERA MITA Europe B. V.

PRICE AND CPP COMPETITOR COMPARISON 38 KYOCERA MITA Europe B. V.

PRICE AND CPP COMPETITOR COMPARISON 39 KYOCERA MITA Europe B. V.