Скачать презентацию From Walled Gardens into the Telecom Chaos Key Скачать презентацию From Walled Gardens into the Telecom Chaos Key

8de06026e1af4173333c69955fc9e6cf.ppt

  • Количество слайдов: 26

From “Walled Gardens” into the “Telecom Chaos” Key trends in Contemporary Communication Systems Jens From “Walled Gardens” into the “Telecom Chaos” Key trends in Contemporary Communication Systems Jens Zander Director, Wireless@KTH Royal Institute of Technology, Stockholm 1

Outline – Technology track • Key trends and challenges (JZ) • Key area: Infrastructure Outline – Technology track • Key trends and challenges (JZ) • Key area: Infrastructure (Jan Markendahl) – Mobile Broadband the ”Revenue Gap” (”teaser” today) • Key area: Services & user behavior (Zary Segall) – What would Google do ? • Meeting 2: Networks & Services (Gerald Maguire) • Meeting 3: Personal logistics & Terminals (Mark Smith) • Meeting 4: Infrastructure deployment (Jan Markendahl)

Part I: Key challenges & trends 3 Part I: Key challenges & trends 3

Trend 1: Much more for (even) less 4 Trend 1: Much more for (even) less 4

The Long term Vision: Wireless - A “Disappearing” Technology Vanishing (”Hidden”) technology Penetration ”Everyone” The Long term Vision: Wireless - A “Disappearing” Technology Vanishing (”Hidden”) technology Penetration ”Everyone” has it Exclusive Time Mobile access anytime – anywhere 1 device/person Personal & home networks 10 devices/person ”Things that communicate” 100 -1000 devices/person

Trend 1: (Much) More for less First fixed IP access – then mobile access Trend 1: (Much) More for less First fixed IP access – then mobile access Vision 2000 • Mobile Web-browsing – the multimedia service platform • Interactive information services • Streaming audio/video • Rich exponentially growing content • Adapted to small terminals + Location & context aware services + Same price as mobile telephony TODAYs reality: • Same price as home-ADSL • Mobile telephony prices dropping • Take-off was delayed – but happening now 6

Traffic volumes rapidly increasing Volume • Flat rate tariffs create data traffic boom • Traffic volumes rapidly increasing Volume • Flat rate tariffs create data traffic boom • Typical users: Traffic – EDGE 50 MB/month – HSPA 800 MB/month Revenue gap • Revenues are not following. Example: Data traffic + 300% Revenues +11% Revenue (”major operator data”) Voice dominated 7 Data dominated Time

Why is it so expensive ? The 4 cost drivers • High bandwidth • Why is it so expensive ? The 4 cost drivers • High bandwidth • Wide Area • High speed mobility & lossless handover • Real time/low delay 1 Mbit/s at GSM service quality 50 -100 times more expensive 8

The street light analogy Why are parts of Sweden dark at night ? – The street light analogy Why are parts of Sweden dark at night ? – Technical limitations ? – User demand ? – Economical limitations ? 9

Trend 2: Bits are just bits and can be produced anywhere – now also Trend 2: Bits are just bits and can be produced anywhere – now also in the mobile domain! Services provided by anyone - except the network operator ? 14

Open IP access- ”Intelligence Outside” The Walled Garden The Outback Service n Service 2 Open IP access- ”Intelligence Outside” The Walled Garden The Outback Service n Service 2 Content provider Service 3 Service 1 ”Intelligent Network” IMS Service 3 Service n Content provider ”Dumb” IPconnectivity Service 2 Service 1 • • • User Terminal High Qo. S Simple Terminals Low flexibility High cost Required for new demanding applications 15 • • • End-end principle Best effort High flexibility Low cost Mature application platforms

Computing in the cloud ”Infinite” bandwidth Arbitrary distribution and physical location of resources: – Computing in the cloud ”Infinite” bandwidth Arbitrary distribution and physical location of resources: – – Computation Storage Sensors …. Services not tied to neither networks nor access 16

The changing value chain Affecting industry players consumers vendors Telco operator ’ 90 s The changing value chain Affecting industry players consumers vendors Telco operator ’ 90 s and before today and the future evolved users vendors Telco operator

Mobile services. . ”over the top” • Sufficient mobile bandwidth: • Services ”over the Mobile services. . ”over the top” • Sufficient mobile bandwidth: • Services ”over the top” (IP) • No need for networked services • New Actors: – Apple (Appstore) – Google (Android Market) • New Service paradigm – Try & Buy • Death of SMS, Voice. . ? (Google Talk ? )

Some consequences: Mobile TV • Mobile TV – – – Operator provided service Streaming Some consequences: Mobile TV • Mobile TV – – – Operator provided service Streaming Real-time Existing TV-content is dead ! ISDN • Personal Multi Media – Individual personalized content – Non-real time – on demand – Time-shifting is ”out there” and lives but without access operator intervention! 19 WAP Mobile TV

Questions for discussions • Where is TS going in mobile ? – High quality Questions for discussions • Where is TS going in mobile ? – High quality bit-pipe provider? – Content aggregator – (e. g. Mobile entertainment) ? – Generic IP based Services – Business solutions …. 20

Part II: Challenges and potential Showstoppers ahead …. Part II: Challenges and potential Showstoppers ahead ….

The Challenges & potential ”Showstoppers” • • Spectrum ”Shannon” Energy Cost Complexity – Reliability The Challenges & potential ”Showstoppers” • • Spectrum ”Shannon” Energy Cost Complexity – Reliability Legal issues Health Hazards ? New business models ?

Do we need more spectrum for wireless access services ? • Basically no: Higher Do we need more spectrum for wireless access services ? • Basically no: Higher data rate – short range communication • But: More spectrum – cheaper systems – less energy Low power Spectrum Efficiency Low Infrastructure Cost

Dynamic Access Modes for White Space Access ? Opportunistic (Overlay) Access (”Cognitive Radio”) Underlay Dynamic Access Modes for White Space Access ? Opportunistic (Overlay) Access (”Cognitive Radio”) Underlay Access (”UWB”) Primary users Temporarly unused spectrum, ”holes”

Business implications ? • From ”exclusive ownership” – to commodity • Lower price of Business implications ? • From ”exclusive ownership” – to commodity • Lower price of spectrum due to – Increased supply of spectrum – Increased interference from secondary users • Easier access to spectrum - more competition • More difficult to guarantee service ? • New spectrum business models ?

Energy • Global scale: – Energy consumption of IT-technology not neglectable (2% of CO Energy • Global scale: – Energy consumption of IT-technology not neglectable (2% of CO 2 -emission) – 3 G technology example • Base station RF output (at antenna): 60 W • Power input: 6 k. W (Efficiency 1%) • Reason Spectrum efficient – not power efficient • Application scale: – More processing, more power- battery life does not keep up – Low cost low maintenance (disposable) devices _ extremely low power consumption

Storage • Mobile Storage rapidly increasing – 100 KB 1 TB. . and more Storage • Mobile Storage rapidly increasing – 100 KB 1 TB. . and more • Cost down – HD < 10 c / GB – Flash < 1$/GB • Always connected and everything stored centrally OR Everything in the devices ? • New storage based internet paradigm ?

The Vision Complexity & Reliability Yesterday 0. 1 -1. 0 billion of users Complex The Vision Complexity & Reliability Yesterday 0. 1 -1. 0 billion of users Complex networks Complex expensive devices • Complex to use • Does not scale Tomorrow 10 -100 billion of users and devices Even more complex networks Complex but in-expensive devices • Simple to use and deploy • Extremely reliable • Affordable for everyone

Some conclusions • Key Opportunities: – Moore’s law keeps going: more memory, more processing Some conclusions • Key Opportunities: – Moore’s law keeps going: more memory, more processing in less space – Plug-and-play / Zero configuration systems • Key challenges: – Energy – both global and battery life – Spectrum – plenty availblable but difficult to access – Complexity – Reliability

www. wireless. kth. se 30 www. wireless. kth. se 30