From Virtualization to Cloud Infrastructure Dylan Larson Director

From Virtualization to Cloud Infrastructure Dylan Larson Director, Platform Technology Initiatives Server Platforms Group Intel Corporation

Agenda Cloud Trends & Definitions Virtualization Optimizing for the Cloud

“Cloud” a hot topic… With many definitions Forrester’s Advice to CFOs: Embrace Cloud to Cut Costs a style of computing in which massively scalable IT-related capabilities are provided "as a service" using Internet technologies to multiple external customers. Microsoft plans “Cloud” Operating System AT&T joins the cloud computing game 2/3 rd of IT plan to use cloud in some fashion by 2012 Cisco pushes private clouds IT spend on cloud services grows from 4% to 9% by 2012 Cloud computing is an emerging approach to shared infrastructure in which large pools of systems are linked together to provide IT services. A form of standardized IT-based capability… offered by a service provider via Internet protocols, is always available and scales automatically to meet demand CAGR = 27% † † Source: Intel Internal Analysis, 2008 * Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation.

Evolving Data Center Direction: Cloud Computing Cloud Architecture Services / Public Enterprise / Private Traditional Web / IT Architecture Private Cloud Traditional IT Advantages: ? Automated Outsourced IT & Web Cloud Service Providers ? Amazon EC 2 Google Dynamically Scalable Available

Evolving Data Center Direction: Cloud Computing Services / Public Enterprise / Private Traditional Web / IT Architecture Traditional IT Cloud Architecture Private Cloud Challenges: Scalable Performance Outsourced IT & Web Cloud Service Providers Amazon EC 2 Google Flexible Infrastructure Optimize for Low Cost Operation New Usages, New Entrants…. New Challenges

Scalable Performance Same Platform Power + Higher Performance Superior Perf/Watt +38% Multi-Core approach delivers significant improvements in energy efficiency Published, measured, submitted or approved results as of April 7,

Virtualization Evolution Manage IT Costs App OS OS VMM HW Service Agility App OS Manage IT Risks VMM HW Ap p OS Ap p OS VMM HW Server Consolidation High Availability Dynamic Load Balancing Test & Development Disaster Recovery Rapid Provisioning Foundation for Flexible Infrastructure

Virtualization Flexibility & Performance Flexible Virtualized Infrastructure Intel® VT Flex. Migration Performance Acceleration Intel VT-x Intel® VT Flex. Priority IO Reliability & Performance Intel® VT for Directed I/O Maximizes Flexibility for by expanding virtualized pools Up to 35% More Consolidation with 32 -bit Windows Guests Removes IO bottlenecks— delivering >2 X throughput Consolidate IO Intensive workloads reduce virtualization Intel® VT for Connectivity Innovation across the platform CPU, Chipset and Network

Operational Challenges Continue Server Sprawl >30 m servers installed: growing 4 X next 10 years Power & Cooling For every $1 spent on server HW, $0. 50 spent on power/cooling Operating Cost $8 in maintenance for every $1 spent on new infrastructure Space Crunch Datacenter construction costs >$1, 000 /sq ft Operational costs continue to rise

Optimizing for the Cloud Storage Optimization Power Optimization Platform Optimization

HDD Efficiency: Intel High-performance Solid-state Drives • Extreme performance • Greater energy efficiency Expect to achieve greater than a 5 X reduction in power with a transition to SSDs

Optimizing Platform Power • Dynamically adjusts P & T-states Tylersburg Chipset NM BMC PSU Rack Power Budget Rack Performance • Monitors & reports system power • Caps system power to policy More servers per rack Better return on space & power investment Rack Performance Intel® Intelligent Power Node Manager

Intelligent Power Node Manager Case Study Available at : http: //communities. intel. com/servlet/Jive. Servlet/preview. Body/1492 -102 -11723/Node%20 Manager%20 Baidu%20 POC%20 White. Paper%20 -%20 External. pdf 1723/Node%20 Manager%20 Baidu%20 POC%20 White. Paper%20 -%

Platform Optimization Working with the Industry to Enable Efficient Designs • Power Management • Data Center Management Interface (DCMI) • Fibre Channel over Ethernet • Power Delivering Innovations Preliminary Concept - Subject to Change

Softlayer Delivers High-Performance Hosting • Increased sales by 10% in Six Weeks • 30% improvement in Energy Efficiency • Increased Application Manageability

Summary Cloud creates new challenges and opportunities Virtualization provides a key foundation Platform optimizations to deliver efficiency Thank You