From Textbooks to e. Books… Presented by: Anne Antunes Haws Dir. , Academic Publishing University of Phoenix
Agenda ú ú ú University of Phoenix Innovative Learning Tools e. Books vs. Textbooks Perspectives Summary
University of Phoenix ú Largest private university in N. A. - 275, 000 students (working adults) - 20, 000 faculty (practitioners) - Focus on collaborative learning - 170+ campuses (U. S. , Puerto Rico, and British Columbia) - Online campus (Worldwide) ú 8 Colleges - 70+ Programs - Degree and Certificate
Innovative Learning Tools ú r. Esource/UOP electronic portal ú e. Book Collection ú Virtual Organizations ú Simulations ú Inside Stories
e. Book vs. Textbook ú General level of acceptance - 3 years - Switchover students most resistant. ú Print e. Book - pervasive ú Transition to online reading - Website
User Perspective ú Captive audience ú Students pay r. Esource fee ú Choices - Browser view - PDF - Buy text ú Less than 1% buy hardcopy
UOP Perspective ú Advantages for students - Avoid high cost of textbooks - Ability to search electronically - Cut/Paste into summary docs - Choices in content access ú DRM - Publishers require it - Students don’t want it
Summary ú Shifting to world of digital content ú Balancing act - Protecting publishers (licensed content). - Adding value to end user experience.
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