from HUGO HENRY A REVOLUTIONARY NEW MARKETING

from HUGO & HENRY A REVOLUTIONARY NEW MARKETING TOOL FOR HOTELS, RESTAURANTS, CLUBS, PUBS & BARS click mouse to go to next screen

If you are an hotel, restaurant, club, pub and bar owner and marketer… • Drip Couture gives you the opportunity to get YOUR brand message – and not (just) the brands you are selling – in front of the consumer from the moment of purchase right through to the end of consumption… • And to do it with a degree of subtlety, yet relevant impact… • And provide a potential cost saving and easier serve for your establishment… • It achieves this by acting as (and replacing) the ‘napkin round the bottle’, so can save on laundry costs, whilst at the same time carrying whatever message you want to communicate to consumers who are on your premises through its functionality as a drip catcher… TM click mouse to go to next screen

Drip Couture comes in double and single-skinned versions… Ø The outer layer provides a large (double-sided) promotional area and is designed to be peeled off, read and actioned by the consumer… TM Ø The inner layer remains on the bottle and takes a (nonpromotional) brand message / brand identification through to the point of use… Ø Both versions address the imperative to provide a competitive edge and build / maximise brand loyalty… click mouse to go to next screen

At the Point of Use… Whether served at the bar, or in the restaurant, or private or public room, or in the bedroom using room service… Ø In a competitive marketplace, Drip Couture provides an effective means of communicating with your patrons about the correctness of having chosen your establishment… Ø And can address any lack of consumer knowledge about your position in the marketplace and your points of difference…… Ø And, by doing this, provide added confidence for the consumer in having made the decision to spend time and money with you by increasing the ‘certainty of satisfaction’ (and, in a social context, peer approbation)… Ø And can give your marketers an opportunity to promote your brand your offer away from the venue itself…… TM click mouse to go to next screen

With Drip Couture you’re only limited by your imagination TM • Peelable outer layer – double-sided message carrying area (front / back outer, plus front / back inner): Ø Puts YOUR company / ‘philosophy’ / information, trade-ups, offers, bounce-backs, cross-range / cross-estate offers, free / money offers / price reductions, instant or web-based offers / brand drivers, restaurant / menu examples, meals out / days out offers, trips and holiday competitions, and even legal / policy messages in front of the consumer… click mouse to go to next screen

• ‘Fixed’ inner layer (functions as drip catcher) – single-sided message carrying area around the neck of the bottle: Ø Puts YOUR brand / company logo, plus web address / link, plus key company / brand statement / strapline in front of the consumer right through to the moment of – and right through to the end of – consumption of the product… click mouse to go to next screen

For brand owners and marketers who buy into the Drip Couture proposition: TM • Meets a marketing need: a simple, one-size-fits-all (75 cl still wine bottles) solution for brand owners to create competitive advantage and build brand loyalty… Bordeaux shape Alsace shape Portuguese shape click mouse to go to next screen Burgundy shape

• Patented and design protected – Drip Couture is a step change from the old wine neck collar as a promotional device… TM • Client advantage accrues from the fact that it’s difficult to copy in a technical / production sense – the materials used and tight tolerances required… • No other product combines functionality with promotional opportunities – and a huge choice of finishes – in such a cost-effective and simple manner… • No other product gets a brand message in front of the consumer with so many opportunities to see that message over such a time span… click mouse to go to next screen

• Innate functionality is simple to understand in a consumer context (easy ‘appeal’)… • Largely environmentally-friendly (recyclable)… • No regulatory approvals required… • Cuts through otherwise diverse, fragmented (and expensive) communications channels represented by TV, press, direct mail, outdoor & transport, radio & cinema, and the internet, to take a message directly and relevantly to YOUR consumer… click mouse to go to next screen

Which other medium can take YOUR brand message from the point of sale right through to the point of use so cost -effectively and with such consistent and long exposure to that message? click mouse to go to next screen

www. hugoandhenry. com Nathan Long, Managing Director Roddy Kane, International Commercial Director +44 (0) 20 8906 6771 (first)name. (second)name@hugoandhenry. com