From branch to Europe Advocacy and lobbying Success

From branch to Europe Advocacy and lobbying Success and disapointment Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Communication between library and politics librarians and politicians Professional qualification Necessity of communication Duty and business Opportunities and tools Examples from daily work Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Professional qualification Library and information professionals need strong information handling, managerial and interpersonal skills, plus an understanding of the power of technology to transform information services provision. They must also have the imagination, commitment and enthusiasm to play a part in the exciting changes taking place in the fast-developing information world. The MA Librarianship is aimed at resourceful people with excellent communication and organisational skills, with ambitions to work in a wide range of library and information roles in a variety of sectors including public, academic, health, schools, media, archives, charity, business and law. Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Professional qualification Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Professional qualification providing effective access to information resources and services, creation, evaluation, collection, organisation, utilisation and dissemination of information in the contemporary highly skilled and adaptive information and knowledge professionals. They understand the nature of the information life cycle from creation, through management and use, to preservation; have highly developed information handling skills; possess the flexibility to adapt to a rapidly evolving environment; have a strong client focus; and have the ability to take leadership in developing innovative solutions to the problems posed by the expanding data universe graduates may also be qualified to work as information professionals in areas such as records management, archives, information brokerage, knowledge management, information architecture or community information services Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Training on the job? Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

necessity of communication What happens in the „Lobby“ Lobbying on decision makers In the lobby Lobbyists and stakeholders No bribery, blackmail or other mediums of pressure Communication is an essential part of political work! Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Necessity of communication political marketing, political positioning, lobbying, advocacy, political contacts as part of public relations, educational argumentation, foreign policy of the library, actionable data, opinions, culture, policy guidance, actornetwork structures, alliances, develop strategies, committee work, parliamentary breakfast, parliamentary evening. . . Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

necessity of communication Libraries have their financial base and dependence in public funding. Responsible for this is not primarily the library, but decision-makers outside the institution. Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

„Lobbying means to convince, not to persuade“ Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

W hat happens in the lobby? +++++ Library law Urban Renewal / Urban Development Staffing Investment in new technology New Building Sufficient funding New copyright law - - - Reduction, closure. . . Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Duties ✔ Monitoring of policies and political action in all relevant libraries topics (education, culture, science) ✔ Evaluation of the content and preparation of policy issues for selected strategic topics in focus ✔ Draft position papers and statements ✔ Building and maintaining a reliable network in politics, administration and associations ✔ Preparation and organization of professional dialogue with policy, administration and associations ✔ Focusing and documenting the exchange of information with contacts at all levels (federal, state and local) ✔ Building and maintaining a web-based information service (internal and external) ✔ Active participation in public relations with lectures, articles and events Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Duties • • • Identification of decision-makers in government and politics Analysis of the political processes Development of attention dimension Political work means work on relationships Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Communication! politicians Members of parliament Decision makers committees commissions journalists local celebrities supporters library management individual employees association expert groups Friends of the library Important to know: name, function, adjustments, requirements Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

. . nearly every one. . Opportunities In decision-making In working groups and committees At social events, concerts, openings Introductions in office Conversations in the lobby When invited into the house (speeches) At meetings of the Association At press conferences On all levels and at every opportunity Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

„New Chances“ Focus on Open access Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Opportunities • Formal: reports, yearbook, publications Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Opportunities • Informal and professional: discussions, presse releases, interviews, public relations, marketing Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Opportunities • Informal, not professional: appearances, openness, social skills Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

From my schedule l 4 tura ut 191 l cu 5 – on abo n ione iscussi it Pos t – d , 7 pm g poin Fr n eeti m Fr 4 p m Folkw Openin g of a angm n exh useu ibiti m Wed 3 pm Board of culture – Mo 11 am Retirement of the director No item concerning the library of the music school Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT- on

Brussels Heart of Europe Or just administration Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

EU-Parliament Brussels 5. 686 registered organisations Ca. 15. 000 lobbyists Every MEP gets 3 requests per day by lobbyists Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

29 Mitglieder aus 11 Ländern Belgien VVBAD, VBC, JBDJ, RL Dänemark 4 BLF, DRLA, DBF, BF Frankreich 4 ABF, ADBS, FABDEN, FFCB Deutschland 1 BDB Griechenland 1 EEB Irland 1 ILA Italien 1 AIB Niederlande 4 NBLC, FOBID, UKB, NVB Portugal 2 BDA, BM Spanien 1 FESABID Großbritannien 4 6 LA, ARLIS, EAHIL, IIS, SCONUL, BIALL Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

In 2014, EBLIDA = 106 members from 37 countries in Europe ! Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

EBLIDA agenda: items and questions e. Books, e. Books VAT Public libraries 2020 Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

The right to e-read 23. 04. 2014 world day of book and copyright Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

feedback (http: //www. eblida. org/e-read/news-room. html) fotos, videos, press releases, podcasts, Links, presentations Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Perspectives Petition www. change. org/en-GB/organisations/eblida Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-

Thank you very much for your attention! Klaus-Peter. boettger@stadtbibliothek. essen. de

Pictures came from: • • • http: //gcl. de/angebote/vernetzung/index. html http: //ec. europa. eu/transparencyregister/info/home. Page. do http: //mcprezi. com/die-praesentation-ist-das-letzte/ http: //www. karriereforum. eu/die-karriereleiter/ http: //ec. europa. eu/transparencyregister/public/consultation/search. do http: //csr-news. net/main/wp-content/photos/orig_Geldgeber. jpg http: //www. internetradierer. de/social-media-optimization-smo/socialnetworks/ http: //www. ist. fraunhofer. de/content/dam/ist/de/images/key_jahresberic hte. jpg http: //www. all 4 foto. de/wp-content/uploads/2012/11/x 2 SB_5995. jpg Conferencia "Advocacy for libraries" 16. /17. 9. 2014 PT-