Friday January 19 2018 Welcome to the

Friday, January 19, 2018

Welcome to the Division Track (Hosted by DAC) Rodney Bennett Chair, Committee on Divisional Activities American Chemical Society

One-Minute: Self-Introductions and Top Challenge Confronting Your Division • Please share: – Your name – Your division – Position you hold in your division – Top challenge confronting your division

Strategic Planning A Discussion with ACS Division Leaders Kathleen Schulz ACS Board of Directors, SPR Facilitator January 19, 2018

Status of Your Division Today? 1. 2. “OK”. Getting By… 3. American Chemical Society Vibrant, Successful Worrisome; On Life Support

The Challenge – Thriving Divisions Strategically Optimizing Impact & Investment MISSION, VISION, CORE VALUES ENVIRONMENT SCAN Consistent with ACS Mission, Vision & Goals… & With Unit’s Mission/Vision, Use EScan & Division Strengths/Weaknesses to Select Optimal Goals & Strategies CHALLENGES OPPORTUNITIES GOAL 1: PROVIDE GOAL 2: EMPOWER GOAL 3: SUPPORT INFORMATION MBRS/MBR COMMU- EXCELLENCE IN EDUCATION SOLUTIONS NITIES GOAL 4: COMMUNICATECHEMISTRY’S VALUE STRATEGIES MEASUREMENT American Chemical Society 3 -5 yr timeframe 6 -18 mo. timeframe

Would Strategic Planning Help? What is It? A disciplined, creative process for determining how to take our organization from where it is today to where we want to be in the future “We can't solve problems by using the same kind of thinking we used when we created them. ”* *And probably not by doing the same thing year after year! (Kathleen’s Corollary) American Chemical Society

Strategic Planning: Your Thoughts Benefits? Concerns? Ø Provides a framework for objectives setting and resource allocation Ø Sets a context for measuring performance Ø The uncertainty of the future Ø Internal resistance (inertia) Ø Serves as a channel for communication (up and down) throughout the organization Ø The difficulty, time, and expense of planning Ø Provides a voice for stakeholders Ø Plans require setting priorities American Chemical Society

Does Our Division Need a SPR? Strategy Check-up… ü Strategic or busy? (“Just busy” = Mostly tactical) ü Real impact? ü Best bang for the buck? ü Strategic plan check-up questions ü Written Plan? ü Strengths and weaknesses? ü Aligned to ACS plan ü Group buy-in ü Does it consider current trends affecting our work? Ref. “Strategic… or Just Busy? ”, C&EN Comment, 7/27/15. American Chemical Society

Division Strategic Planning Retreats at a Glance (2012 - Mar. 2018) DIVISION(S) YEAR (Total Div. SPRs) Energy & Fuels (ENFL) 2012 (1) Polymer Chemistry (POLY) 2013 (1) Inorganic Chemistry (INOR) 2014 (1) Rubber Division (RUBB), ACS, Inc. 2015 (2) Chemistry Health and Safety (CHAS), Inc. Colloid & Surface Chemistry (COLL) 2016 (5) Industrial & Engineering Chemistry (I&EC) Agricultural & Food Chemistry (AGFD) Business Development & Management (BMGT) Agrochemicals (AGRO) Professional Relations (PROF) 2017 (2) Energy & Fuels (ENFL)* Polymer Chemistry (POLY)* Biochemical Technology (BIOT) American Chemical Society 2018 (2) • 12 division SPRs (33% of divisions) • 2 follow-up SPRs *(ENFL, POLY) • In Pipeline: ANYL, CARB, SCHB • Divisions may request funding support of up to $7500 from DAC (every 5 years)

Option: ACS Strategic Planning Retreat Ø 1. 5 Day. Your schedule, location Ø Pre-Work; Optional Member Survey Ø Facilitated by senior ACS leaders Ø Proven Results (~50 since 2012) Ø Output Ø Original Flipcharts, Kickstart Plan in Prelim. Report Ø Final Report, Slideset Ø Contact: Kareem Redmond (k_redmond@acs. org) American Chemical Society

8 Change Drivers Developed For ACS (Appendix P for details) 1. Conferences and Events Reimagined 2. New Models of Information Delivery and Discovery 3. Chemistry’s Interdisciplinary Future 4. Automating Chemistry 5. Greening Chemistry 6. Chemistry’s Changing Workforce 7. Science Goes East 8. American Chemical Renaissance These change drivers are important to ACS Strategic Planning over the next 5 to 10 years American Chemical Society

2018 ACS Environment Scan Social • Locus of the scientific enterprise migrating from Atlantic to Pacific Rim • Disciplinary identity of chemists challenged by focus on interdisciplinary solutions • Evolving expectations and forums for information creation, curation, and delivery • Demographic shifts (generational, cultural) • Automation redefining/replacing traditional laboratory work • Less time for members to volunteer and more alternatives • Advanced automation technologies • Analysis of large data sets/use of metadata; Artificial Intelligence • IT-based analytical and education tools • Emergent technologies and personalizing member experiences • Smart manufacturing • Increasing threats to cyber security Economic Political • Increased investment and chemical production in the United States • Development of environmentally friendly products and corresponding favorable regulations • Changing dynamics of national and global economies • Changing career pathways and opportunities American Chemical Society, Technology • Global security threats • Polarization of views towards science • Changing R&D funding levels and regulations • Increasing politicization of science education • Development of safety culture (funding & regulations) • Regional political unrest (e. g. Korea, EU) 13

The CHAS Strategic Plan Mission: The ACS Division of Chemical GOAL 1: . Sponsor two educational programs per year on chemical health and safety topics: 1 on fundamentals, 1 on advanced topics. [Impact, H; Resources, L-M] . GOAL 2: CHAS will be the preferred 1 -1. Expand rename the Workshop Committee to the Education Program Team (EPT) to manage courses, workshops, webinars and other education offerings by the Boston August 2015 meeting [Impact, H; Resources, L] [Champion: Russ Phifer] 1 -2. The EPT will develop an education course plan by May 2016. [Impact, H; Resources, M] [Champion: Kimi Bush] 1 -3 The EPT will perform a survey to measure interest in possible advanced topics, venues, delivery formats, and length of courses by July 2016. [Impact, H; Resources, L] [Champion: Ellen Sweet]. - MEASUREMENT Health and Safety provides authoritative technical resources and mentorship in chemical health and safety for all. and accepted resource for authoritative chemical health and safety information. [Impact, H; Resources, M-H] 2 -1. Redesign the DCHAS website by end of 2016[Impact, H ; Resources, H ] [Champion: Ralph Stuart] 2 -2. Have a programming presence at two regional meetings by end of 2016. [Impact, M; Resources, M] [Champion: Harry Elston] 2 -3. Use a pilot webinar (by San Diego Meeting) to develop a model for presenting webinars by end of 2016. [Impact, H; Resources, M] [Champion: Frankie Wood-Black]. 2 -4. By the end of 2016, develop a repository where CHAS professionals can go to find a list of reference materials [Impact, H; Resources, M] [Champion: Monique Wilhelm] MEASUREMENT GOAL 3: Be a visible advocate and champion for the Chemical Health and Safety mission to the ACS and the public. [Impact, H; Resources, M] Develop a lessons learned collection distribution system that consists of “Lab near miss” app, mini-grant program for lessons learned video (1/quarter), use social media to solicit lessons learned experiences, and network with The Safety Zone blog. [Impact, H; Resources, H] [Champion: Neil Langerman] 3 -2 Investigate feasibility of present “Ask Dr. Safety” on the Expo floor with demos in San Diego (2016), put on the web page (2016), and develop an app to support “Ask Dr. Safety” (2018). [Impact, H; Resources, M] [Champion: Neil Langerman] 3 -3. Develop an organizational neural network map of DCHAS in 2016. [Impact, H; Resources, L] [Champion: Jim Crandall] MEASUREMENT

Questions? Other Thoughts? American Chemical Society

DAC Strategic Plan Rodney Bennett Chair, Committee on Divisional Activities

Highlights from 2016 DAC Strategic Plan (conducted in June 2016) Vision: Empowering technical divisions to successfully advance the chemical enterprise. Mission: To provide guidance, support, and resources to the technical divisions that enable them to accomplish their goals.

DAC Goals (accomplish by 2020) 1. Enhance communications with and between divisions. 2. Increase and sustain the number of ACS members who belong to at least one division to 66% by 2020. 3. Enhance collaboration and networking between divisions.

ACS Membership in ACS Divisions Total ACS Membership # of Members ≥ 1 Division % of Members ≥ 1 Division 2015 158, 551 57, 366 36. 2% 2016 156, 129 56, 256 36. 0% 2017 150, 862 53, 454 35. 4%

Free Division Member Data Year Total New ACS Members Total # Accept Free Division Total % Accept Free Division # and % of Members W/A Paid Membership Following Year 2012 24, 943 14, 276 57. 23% 4, 468 (31. 29%) 2013 24, 113 9, 184 38. 09% 3, 046 (33. 17%) 2014 23, 746 8, 916 37. 55% 3, 048 (34. 18%) 2015 23, 617 7, 422 31. 43% 2, 301 (31. 00%) 2016 23, 749 8, 419 35. 43% 2, 524 (29. 98%)

On the Right Path? • Declining membership data for both ACS - and many of its divisions - suggest the status quo will not take us where we want to go. • Finding the right path comes from strategic discussions, not operational. Though operations are critical, too. • Let’s work together – Division leadership/DAC/Staff – to find ways to make the Society and our divisions even more successful!

Break-Out #1: What Should Be the Key Goals for Your Division?

Break from 3: 45 pm – 4: 00 pm Crystal Foyer

Getting and Keeping More Division Members Amelia Grana, Product Development Manager, Membership and Society Services Division

Membership Division Members vs. ACS Members American Chemical Society 25

Value Pillars • Value vs. Benefits – Joining brings a basket of benefits but what is the Value? • Advance • Discover • Connect • Share • Overarching - https: //youtu. be/z. Xcw 8 x. I 7 -y 0 American Chemical Society 26

What we know • Members: Join primarily as a result of being of having been encouraged during undergraduate study. • Non-members: Join as a result of actively searching for a new job. • Non-members are significantly concerned about the time and obligations that membership might require. • Advance [Your Career] is the most important VALUE for members or nonmembers, however networking, accessing information, sharing with others, and for some – recognition, are all part of that basket of benefits and are important. American Chemical Society 27

What That Means • If Accomplishment and Professional Success are the key values that motivate members and non-members then technical divisions would benefit from linking that back to the value of joining a division. • If Non-Members are concerned about the taxation on their time how are you going to make it obvious to them what they are going to get out of their membership that either justifies that time commitment or explain that there can still be value gained without much of an initial time commitment? § If members are joining ACS for the first time because of/during undergraduate study – how are you connecting with them, specifically? (These are still Millennials). American Chemical Society 28

Audit then Action • Audit Checklist – Am I clearly linking the value of my Technical Division to Career and Professional Advancement • What’s your “Advance” Value Prop for your Division? – Am I clearly conveying value of joining not benefits – Am I being transparent about what it means to join my technical division and what being a member “looks like” (time commitment, day in the life…) – Am I talking to undergraduate students and involving them in the committee? American Chemical Society 29

Break-Out #2: Generating Ideas To Increase Membership for Your Division

Resources for Running Your Division Rodney Bennett Chair, Committee on Divisional Activities

Sources of Funding • Division Allocations • Semi-Annual Division Dues • Semi-Annual Innovative Project Grants • Thematic Program

DAC Updating Division Allocation Formula • DAC charged with allocating dues funds to divisions • Changes in formula likely to be presented for Council Vote in New Orleans • Let’s delay discussing until the session on this subject at 7: 45 pm tonight

Purpose of Innovative Project Grants (IPG) To provide seed grants for new, innovative, and creative ways for divisions serve their members with reduced financial risk to the division. IPGs are not designed to: • Fund ongoing division activities (for example, if an IPG- supported activity ‘takes off’, DAC does not intend to support with additional IPG funds) • Fund substantially similar activities that the division has tried previously

Innovative Project Grants • Innovative Project Grants – Innovative Project Grants Pool: 10% total funds allocated – Grant applications are reviewed at national meetings by the Divisional Enhancement Subcommittee of DAC • San Francisco 2017: Distribution: $62, 650 AGRO, BMGT, CHED, COMP, HIST, INOR, PROF, SCHB • Washington DC 2017: Distribution: $66, 850 ANYL, CHAS, COLL, ENFL, ENVR, HIST, INOR, PMSE, POLY More details on IPG can be found at (www. acs. org/divisionipg)

Thematic Program • Thematic Program Participation at each National Meeting – $30 K provided by DAC – Contact NM thematic program chair to request support – Credit will be applied to your division’s ACS NM invoice – Divisions use funds in accordance with their bylaws/policies

Themes for Upcoming National Meetings • Nexus of Food, Energy & Water 255 th National Meeting & Exposition, March 18 -22, 2018 New Orleans, LA • • Nanoscience, Nanotechnology & Beyond • 256 th National Meeting & Exposition August 19 -23, 2018 Boston, Massachusetts Macromolecular Chemistry: The Second Century 259 th National Meeting & Exposition March 22 -26, 2020 Philadelphia, Pennsylvania Chemistry from Bench to Market 260 th National Meeting & Exposition August 23 - 27, 2020 San Francisco, California • Chemistry for New Frontiers • 257 th National Meeting & Exposition March 31 -April 4, 2019 Orlando, Florida 261 st National Meeting & Exposition March 21 - 25, 2021 San Antonio, Texas • Chemistry of Water • 258 th National Meeting & Exposition August 25 -29, 2019 San Diego, California 262 nd National Meeting & Exposition August 22 -26, 2021 Atlanta, Georgia See information about all upcoming ACS National Meetings (2018 -2025) at www. acs. org/content/acs/en/meetings/national-meeting/about/future-meetings. html

When Scheduling Division Events • In the last few years, there have been a few instances of divisions scheduling events that conflicted with a major religious holiday • Please be mindful of public and religious holidays when scheduling divisional activities/events • Our goal should always be as inclusive as possible when deciding when and where to hold events • That would be in the best interests of the Society, our divisions, and our members

Dinner from 6: 30 pm - 7: 30 pm Garden Court I/II

Update on Scientific Advancement Division Initiatives Mary Kirchhoff, Executive Vice President Scientific Advancement

Update on Division Allocation Formula Janet Bryant, Committee on Divisional Activities

The Purpose of the ACS Allocation Formula • To financially support divisions and local sections • 20% of dues funds available - 55% of the 20% are provided to local sections - 45% of the 20% are provided to divisions • Available funds in 2018: $1, 329, 000 • DAC is responsible for developing a formula to distribute member dues to the 32 divisions • LSAC is responsible for the local section formula American Chemical Society

Why Change the Division Allocation Formula? DAC wants to encourage divisions to engage more frequently on a regional and international level

Proposed Division Allocation Changes Yellow Highlighted: No Change Blue Highlighted: Reduction Green Highlighted: Redistributed to Incentivize Participation in Regional and International Meetings American Chemical Society

Proposed Division Allocation Formula ACS Bylaws state that 9% of the ACS Member Dues Pool is allocated to the technical divisions. Allotment Category Current Proposed Base Amount: 15% Per Member: 12. 5% Innovative Projects: 10% # of Attendees at NM Oral Sessions: 31. 25% # of Members at NM: 15. 625% 12. 5% # of Posters presented at NM: 15. 625% 12. 5% # of ½ day sessions organized - 2. 5% # of Division Members registered - 5% ACS Regional Meeting Participation: ACS Sponsored/Affiliated International Meeting Participation: (Meetings held outside the Continental United States): # of ½ day sessions organized American Chemical Society - 5%

ACS Member Dues Allocation • Average Allocation Distribution by Class – Class I: $13. 2 K – Class II: $30. 7 K – Class III: $70. 7 K Class I (fewer than 2000 members): AGRO, BMGT, CARB, CHAL, CHAS, FLUO, GEOC, HIST, NUCL, PROF, RUBB, SCHB, TOXI Class II (2000 -3499 members): AGFD, BIOT, CATL, CELL, CINF, COLL, COMP, ENFL Class III (3500+ members): ANYL, BIOL, CHED, ENVR, I&EC, INOR, MEDI, ORGN, PHYS, PMSE, POLY • Division Dues – Division dues collected by ACS (Member & Subscriber Services) (except RUBB) – Revenues distributed semi-annually to Divisions (typically July and January)

Effective Date • DAC will seek Council approval for these changes in New Orleans • If approved, the effective date for this new allocation formula will be 1. 1. 19. • The existing formula will determine the $ divisions earn in 2018 (checks for which to be distributed in March 2019)

Break-Out #3: What Is Your Feedback on the Allocation Formula

Your One-Minute Top Takeaway from Today What’s the one thing you heard today that holds the most promise for helping your division become more successful?

Division Track Survey Please take a moment to tell us how we did

Reception: 9: 00 pm – 10: 00 pm Crystal Foyer

Sunday, January 21, 2018

Breakfast: 6: 45 am – 7: 45 am Garden Court I/II

Feedback from Saturday’s Leadership Courses Facilitated by Rod Bennett and Mike Appell

Using Your Website to More Successfully Advance Your Division’s Goals Mark Carpenter, Director Louise Voress, Assistant Director Christine Brennan Schmidt, Senior Product Manager Web Strategy & Operations

What is a website? • A website is a means to share/publicize information about your division and its activities to members and potential members • It should be part of a complementary strategy which can include email, social media, and other media American Chemical Society 56

Why have a Website? • Members and potential members expect it – They expect to find information that is valuable to their careers • This might include technical information, networking opportunities, ways to participate, and other resources related to the discipline – The information supports and affirms why they should to join your technical division American Chemical Society 57

The website • Easy to Navigate – Is content organized so the user can find it? Check with others? • Features – What features would be useful to the audience? • Calendar? • RSS feed to populate content from other sources? • Responsive and mobile-friendly – How will users access your site? – Accessibility • Findable – (SEO – Search Engine Optimized) – How will users find your site? American Chemical Society 58

Content • Focus on Content – Is it updated? – Is it content users want and will return for? • May include: – Who the Division is and who it serves – Joining – How and Why – Ways to participate – Award, grant, and job opportunities – Technical content – Meetings and symposia – Other media (video and/or photos) – Contact information • The website should not be a place to archive all of the divisions information American Chemical Society 59

Keys to success • Understanding the goals of the division and role the website plays – Have a strong call to action, i. e. what do you want users to do – Demonstrate the value of joining the division • Get input from representative users before and during process of developing site • Having resources to maintain the site – Have a plan for the generation/posting of new content or responding to inquiries • Integrating website with other media – Use the newsletters, emails, and social media to get messages out to audience American Chemical Society 60

American Chemical Society 61

Contact • Web Strategy & Operations – Mark Carpenter: m_carpenter@acs. org – Louise Voress: l_voress@acs. org – Christine Schmidt: c_schmidt@acs. org American Chemical Society 62

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Break-Out #4: What Changes Can You Make To Improve Your Website?

Promoting Your Division More Effectively Lauren Lamoureux, Manager Marketing and Sales Membership & Society Services

Steps for Effective Promotion § Identify Target Markets § Set Measurable Goals § Develop a message that… § is understood by your audience § encourages them to take an action § Create a promotion plan § Execute the plan § Measure the results and assess next steps American Chemical Society 66

Promotion Plan – Step 1 What’s going to be done? Examples • Refresh your Division website • Host a Division Blog/Vlog • Develop a presence on Linked. In • Grow your social media following on Facebook or Twitter • Host in-person or virtual networking events American Chemical Society 67

Promotion Plan – Step 2 Where are you going to do it? Examples of where to host your blog • ACS Network • Division Website Page • Tumblr • Word. Press • Blogger • Instagram American Chemical Society 68

Promotion Plan – Step 3 When are you going to do it? Examples of how often to post • What is the cadence – weekly, bi-weekly, monthly • Are there regular Division communications that you should coordinate it with American Chemical Society 69

Promotion Plan – Step 4 Why are you going to do it? Think back to the strategy you are trying to achieve with the blog. What will you communicate? • Guest bloggers • Quick reporting from Division activities • Comments on recently published research/new articles • How can you help your readers American Chemical Society 70

Promotion Plan – Step 5 Who is going to do it? Examples of who can manage your blog • One of the hardest parts of developing this plan will be identifying who is going to do the work • Find a champion to help launch the strategy • Build upon the strengths of the volunteers in your Division – Do you have members who are journalists? – Do any of your members have their own blog? – Millennials are resources who are eager to get involved and familiar with many current platforms American Chemical Society 71

Promotion Plan – Step 6 How are you going to do it? What is your blog plan? • Build a content plan/editorial calendar • Identify topics you want to cover/potential contributors • Get content well ahead of time to avoid deadline issues and/or have evergreen content that can be used if a planned piece falls through • Identify channels to share your content American Chemical Society 72

Division Videos AGFD http: //app. wipster. io/Review/CSr. WEABB 3 K 0 rwc_RG 1 r. RCWvy 8 IX 9 RL_4 u 6 ohhtvhl-FKr. NO_Q

MEDI http: //app. wipster. io/Review/CSn. WEADAcxny. Cr 9 h. HOv 8 h. Pdtt. FS_dy 3 f 3 Z 5 i. Yn. RD_Aaj. NGk 4 Q

Supercut http: //app. wipster. io/Review/CSj. WEAAYRn 17 uz. S 42 Sd. XAH 9 MUE 71 XBy. Dxdz 7 oo 4 Ojhp. Vdsq 6 w

Break-Out #5: What Promotion Strategies Can You Implement? What one thing can you implement to raise the profile of your Division? How will you execute on that strategy?

One Minute: Your Top Takeaway from This Weekend Please share one thing with us gives you cause for optimism about the future of your division.

Division Track Survey Please take a moment to tell us how we did

Thank You for Coming to Dallas!