FPB Strategic Plan 2015 - 2020 and Annual Performance Plan 2015/16 Department of Communications 20 April 2015
Presentation Outline • • Vision and Mission FPB Values 5 Year Priorities Central principles to regulation Strategic Outcomes and Strategic Initiatives Annual Performance Plan 2015/2016 Budget Observations and recommendations by Portfolio Committee
Vision and Mission Vision ‘A leading and Credible content classification authority in South Africa’ Mission To ensure efficient and effective consumer protection by classifying media and entertainment content, while empowering the public, especially children through education, information and stakeholder partnerships. ’
5 Year Priorities • Leading edge in content classification • Informing and educating society to empower adults and protect children against harmful content • Legislative review • Develop and maintain local and international partnerships • Research, Compliance and Monitoring & evaluation
Strategic Outcome 5: Partnership and Collaborations Strategic Outcome 5 Program Expand our Partnerships footprint as the and FPB through collaboration partnership and stakeholder relationships in pursuance of our mandate Program Indicators Strategic Objectives Strategic Initiatives Target 2015/16 - Stakeholder To form and To develop Review and relations strategy maintain national Strategic Implement - Signed Mo. Us and international Partnerships stakeholder - Partnership partnerships with and stakeholder relations assessment identified key relations strategy reports stakeholders, other To pursue regulators, industry International Implement Cyber safety players and law Regulatory initiatives in enforcement Alignment Africa agencies for improved regulation Host quarterly (effectiveness, stakeholder resourcing and engagement enforcement) sessions Develop the partnership assessment report
Strategic Outcome 5: Partnership and Collaborations Strategic Outcome 5 Program Expand our Partnerships footprint as the and FPB through collaboration partnership and stakeholder relationships in pursuance of our mandate Program Indicators Strategic Objectives Strategic Initiatives Stakeholder To form and To pursue relations strategy maintain national International and international Regulatory Signed Mo. Us partnerships with Alignment identified key Partnership stakeholders, other assessment regulators, industry reports players and law enforcement agencies for improved regulation (effectiveness, resourcing and enforcement) Target 2015/16 Initiate 8 strategic partnerships International engagement and benchmarking Attend 3 international seminars and present papers Attend 4 film and gaming festivals
Strategic Outcome 4: Online and Mobile Content regulation Strategic Outcome 4 Program Indicators Strategic Objectives Strategic Target Initiatives 2015/16 Ensure effective Online and Number of Development To develop Implement and innovative mobile content registered online and strategy and regulation of the regulation distributors implementation implement an policy content distributed of a content Online on online, mobile Online regulatory regulation content Launch Online and related system framework that regulation platforms to protect ensures 100% strategy and children and inform No of content classification framework Develop skill the general public submitted and labelling of base for registered online classifiable Online content Classifiers and distributed on Monitoring online, mobile Online and related regulation platforms, by system and 2017 monitoring tools implemented according to ICT APP
Strategic Outcome 4: Online and Mobile Content regulation Program Indicators Strategic Objectives Strategic Target Strategic Outcome 4 Initiatives 2015/16 Ensure effective and Online and No of complaints innovative regulation of mobile content received the content distributed regulation on online, mobile and related platforms to protect children and inform the general public No of educators trained No of people accessing hub No of partners placing content in hub Development and Implement implementation of a initiatives to content regulation ensure Cyber framework that ensures safety / Child 100% classification and Online labelling of classifiable Protection content distributed on online, mobile and related platforms, by 2017 Review and Implement online and telephonic tools for addressing cyber safety of children Train 300 Educators on cyber safety Info hub rollout as per project plan
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Program Indicators Effective and Organisational Vacancy efficient Capacity levels management Capability of FPB Operations Strategic Objectives Strategic Initiatives Develop and maintain organisational capacity through implementation of the turnaround strategy To implement Turnaround Support Programme Target 15/16 Review and implement approved TA Structure changes Review of TA Structure in alignment with Organizational Needs Implement Remuneration Strategy Competitive FPB Remuneration Strategy and Policy supporting the FPB Turnaround Structure. Evaluate impact of organisational change management programme Complete Management Coaching and Mentoring Programme Implement Organisational Culture Program Leadership, Values and Diversity Management Programme.
Strategic Outcome 3: Organizational Capacity and Capability Strategic Program Outcome 3 Indicators Effective and Organisational Vacancy efficient Capacity levels management of Capability FPB Operations Strategic Objectives Develop and maintain organisational capacity through implementati on of the turnaround strategy Strategic Target Initiatives 2015/16 To develop and Implement implement organisational skills Skills Plan plan To implement the Internal Communicatio ns Projects Review, Draft and implement the internal communication plan To identify critical posts in the FPB Structure and ensure that contingencies are in place for relief and internal promotion To implement HR management improvement and compliance programme FPB Strategy implementation
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Program Effective and Organisational efficient Capacity management Capability of FPB Operations Program Indicators % of Revenue Strategic Objectives Increase FPB revenue base by 2% through exploration of potential revenue generation streams and implement cost savings measures Strategic Initiatives. Target 2015/16 To amend regulation fees structure Implement revised tariffs as approved by Minister To identify and pursue divers / new revenue generation sources regulation fees: 4% of total revenue generated Facilitate the Acquisition of office accommodation Extend current lease (Head Office) and acquire new office space for regional Offices.
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Effective and efficient management of FPB Operations Program Organisational Capacity Capability Program Indicators Strategic Objectives To adopt and apply advanced ICT Technologies for the automation of the core functions of the organisation Strategic Initiatives To ensure sound IT governance throughout the organisation Target 2015/16 50% implementati on of the ICT Strategy Implemented systems integration
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Effective and efficient management of FPB Operations Program Indicators Organisational Capacity Capability Strategic Objectives Strategic Initiatives Target 2015/16 To adopt and apply advanced ICT Technologies for the automation of the core functions of the organisation Level of KIM Compliance Quarterly records management audit reports To implement IT Automated initiatives geared business towards improvement processes of IT value and Performance Develop a compliant KIM system To develop and implement a compliant Knowledge Management System Service Management implementation and review Service level management 50% Compliance to KIM Framework Quarterly Records Management audit assessments
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Effective and efficient management of FPB Operations Program Organisational Capacity Capability Program Indicators Research reports Strategic Objectives Conduct industry research to enhance regulation Strategic Initiatives Target 2015/16 To implement research programs to inform regulation policy Annual Research plan developments Rollout of research programs Child Pornography in SA: A study among professionals working with Children's rights Desktop study on Anti-Child Pornography initiative in SADC region
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Program Effective and efficient management of FPB Operations Organisation al Capacity Capability Program Indicators Strategic Objectives Strategic Initiatives Target 2015/16 Classification trend statistics To implement research programs to inform regulation policy To conduct regular trends analysis Conduct quarterly trends analysis Implementation of an efficient Customer Care Centre Effective and efficient management of FPB Operations Implement customer care initiatives that improves efficiency in customer service Implementation of call centre system to ensure efficient service delivery. Decentralise administration of distributor license applications to regional offices Implement fully functional integrated Client Support Administration Systems Enhance automated processes in the customer service value chain to improve service efficiency Accurate and timely distributor licenses issued within the set turnaround time.
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Effective and efficient management of FPB Operations Program Indicators Mantain Acceptable queries management standards number of rejected applications Marketing and Publicity of the contact centre Number of people reached in marketing plan Administration and Compliance Organisation compliance levels Strategic Objectives Effective and efficient management of FPB Operations Strategic Initiatives Ensure prompt response and full resolution to queries received Target 2015/16 Conduct quarterly client satisfaction surveys to assess quality of service rendered targeting 150 respondents Marketing and Publicity Marketing and of the contact centre Publicity of the contact centre in line with the communication strategy To ensure effective and efficient administration of the FPB and ensure compliance with applicable legislative and other requirements To develop and implement an Organisational Compliance and Risk Management strategy (includes fraud prevention and response, business continuity management and disaster recovery) Compliance management reporting
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Effective and efficient manageme nt of FPB Operations Program Indicators Strategic Objectives Administration Adequacy of risk and Compliance management processes, performance planning and reporting Effectiveness of fraud prevention strategies Continued operations for critical business units during and after a disaster occurrence Strategic Initiatives To ensure Risk maturity effective and efficient administration of the FPB and ensure compliance Fraud with applicable prevention legislative and other requirements Business Continuity and Disaster Recovery Target 2015/16 Increased organisational risk maturity levels Implementation of fraud prevention strategy and plan Annual update and implementation of Business Continuity Management plan and disaster recovery plans
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Effective and efficient management of FPB Operations Program Organisational Capacity Capability Program Indicators Policy Compliance Strategic Objectives Strategic Initiatives Target 2015/16 To ensure effective and To implement an Implement the efficient administration of Organisational organizational the FPB and ensure Performance compliance with Planning, Planning applicable legislative and Management. other requirements reporting initiative Conduct annual including strategic planning automating the process To implement relevant Finance and Supply chain management initiatives 100% compliance with SCM policy. Implement Contract Management directive Accountability of all assets and quarterly physical verification.
Strategic Outcome 3: Organizational Capacity and Capability Strategic Outcome 3 Program Effective and efficient management of FPB Operations Organisational Capacity Capability Program Indicators Policy Compliance Strategic Objectives Strategic Initiatives To ensure effective and efficient administration of the FPB and ensure compliance with applicable legislative and other requirements Ensure sound governance of Council and it's committees Target 2015/16 100% compliance with the Corporate Governance Framework Develop a Council Annual Programme 100% implementat ion of the Annual Programme
Strategic Outcome 2: Branding and Marketing Strategic Outcome 2 Program Consumers, Branding and general members marketing of the public and industry informed about the mandate of the FPB Program Indicators Strategic Objectives Strategic Initiatives. Target 2015/16 FPB Brand awareness To inform levels consumers, society and industry about the FPB To develop and position the FPB's brand corporate identity Improve FPB brand identity and issue 4 quarterly copies of The Scene Newsletter. Issue 4 newsletters of The Scene, shifting to digital per quarter and there will be 100 print copies per quarter. Number of opinion pieces published To improve FPB's Develop media relationship with relations plan for the media FPB programmes and Units. Opinion pieces written and pitched to media.
Strategic Outcome 2: Branding and Marketing Strategic Outcome 2 Consumers, general members of the public and industry informed about the mandate of the FPB Program Branding and marketing Program Indicators Number of media dialogues hosted Number of TV interviews broadcast Public education and awareness Number of outreach activities and people reached Strategic Objectives To inform consumers, society and industry about the FPB Strategic Initiatives To improve FPB's relationship with the media Target 2 media dialogues hosted 4 TV features and 4 Radio features 7 television interviews secured in broadcast media 15 print/online articles Campaigns and Community outreach University Dialogues UJ/UNISA/Unive rsity of Limpopo Develop and implement outreach and public education campaigns. Leverage stakeholder events , industry conferences & exhibitions, film festivals, music festival, creative arts, activations.
Strategic Outcome 2: Branding and Marketing Strategic Outcome 2 Program Indicators Strategic Objectives Consumers, general members of the public and industry informed about the mandate of the FPB Public education and awareness No social media accounts To inform consumers, society and industry about the FPB Number of people reached on account Strategic Initiatives Target To improve FPB's digital and social media platforms, engagement , outreach, M&E Develop and implement digital and social media strategy. Increase Face book fans by 20 % Increase Twitter followers by 20 % Establish a PR/Marketing Agency for high visibility, high impact Produce online and broadcast material to increase brand visibility, promote engagement and awareness of campaigns.
STRATEGIC OBJECTIVE 1 INDUSTRY COMPLIANCE Strategic Outcome 1 Effective and visible monitoring of films games and certain publications throughout the entire value chain (content creators, producers and distributors of fpgs) to protect children and inform the general public Program Industry Compliance Program Indicators Strategic Objectives Strategic Initiatives -Automated classification system -- Number of reports captured on system Implement a Content regulation framework that ensures 100% classification and labelling of classifiable material submitted; whilst ensuring broad convergence with societal norms and values To implement a Industry Audit reports % content classified Target Implement automated Content Classification and processes labelling system (includes, industry regulation model Conduct a and content Review of the labelling and FPB ONLINE verification) Audit Process Classify 100% of legible submissions
STRATEGIC OBJECTIVE 1 INDUSTRY COMPLIANCE Strategic Outcome 1 Program Effective and Industry visible monitoring Compliance of films games and certain publications throughout the entire value chain (content creators, producers and distributors of fpgs) to protect children and inform the general public Program Indicators Approved governance framework Number of trained classifiers material labelled Strategic Objectives Strategic Initiatives Implement a Content regulation framework that ensures 100% classification and labelling of classifiable material submitted; whilst ensuring broad convergence with societal norms and values To implement a Content Classification and labelling system (includes, industry regulation model and content labelling and verification) Target Review Classification Governance Framework Implementation of Classifier's and Contracted Online distributors training program Development and approval of the labelling system - Review and approval of the labelling system
STRATEGIC OBJECTIVES 1 INDUSTRY COMPLIANCE Strategic Outcome 1 Effective and visible monitoring of films games and certain publications throughout the entire value chain (content creators, producers and distributors of fpgs) to protect children and inform the general public Program Industry Compliance Program Indicators Approved Online Policy Classification Guidelines development plan Strategic Objectives Strategic Initiatives. Target Implement a Content regulation framework that ensures 100% classification and labelling of classifiable material submitted; whilst ensuring broad convergence with societal norms and values To implement a Content Classification and labelling system (includes, industry regulation model and content labelling and verification) Approval and Implementation of the online policy To Review and gazette classification guidelines Design and implement a Guidelines Review plan Develop and implement marketing strategy on finding of Children's study Impact of media material on children
STRATEGIC OBJECTIVE 1 INDUSTRY COMPLIANCE Strategic Outcome 1 Program Effective and Industry visible monitoring Compliance of films games and certain publications throughout the entire value chain (content creators, producers and distributors of fpgs) to protect children and inform the general public Program Indicators number of convergence surveys conducted Number of focus groups held FPB compliance levels Strategic Objectives Implement a Content regulation framework that ensures 100% classification and labelling of classifiable material submitted; whilst ensuring broad convergence with societal norms and values Strategic Initiatives Target To continuously evaluate the convergence of societal norms and values to FPB classification ratings Conduct convergence surveys - 3000 respondents To review Films and Publications Act to appropriately regulate the FPGs industries Implement regulation and ensure compliance to FP Act Develop project plans, convene focus groups and compile focus group reports per quarter with FPB stakeholders on implementation of Guidelines
STRATEGIC OBJECTIVE 1 INDUSTRY COMPLIANCE Strategic Outcome 1 Program Effective and Industry visible monitoring Compliance of films games and certain publications throughout the entire value chain (content creators, producers and distributors of fpgs) to protect children and inform the general public Program Indicators Number of unregistered distributors identified Strategic Objectives Strategic Initiatives Implement relevant initiatives geared towards ensuring at least 75% industry compliance including extending compliance monitoring initiatives throughout the value chain of production, creation , distribution of the FPGs by 2017 To implement measures to ensure Compliance with the Films and Publications Act, by the FPGs industry Target Identification of unregistered distributors on physical platforms: 2500
STRATEGIC OBJECTIVE 1 INDUSTRY COMPLIANCE Strategic Outcome 1 Program Effective and Industry visible monitoring Compliance of films games and certain publications throughout the entire value chain (content creators, producers and distributors of fpgs) to protect children and inform the general public Program Indicators No of new distributors identified No of raids conducted No of inspections Strategic Objectives Strategic Initiatives Implement relevant initiatives geared towards ensuring at least 75% industry compliance including extending compliance monitoring initiatives throughout the value chain of production, creation , distribution of the FPGs by 2017 To implement measures to ensure Compliance with the Films and Publications Act, by the FPGs industry Target Online compliance monitoring to ensure compliance of 2600 online distributors as well as attending to at least 90% of queries reported on RMS Conduct 24 Raids with Law enforcement to enforce compliance with the Act Inspection of existing distributors (Targeted) to physical platforms: 6000
Principles central to FPB regulation • Protecting children from early exposure to adult material and use in child pornography productions – child pornography punishable by law • Provide consumer advice on media content – ‘We inform, you choose’
Do. C Priorities FPB Priorities Single content classification system and Do. C Priorities and FPB Priorities content labelling on digital platform Broadcasting and Digital Migration (uniformity of standards) Overarching Communications Policy To inform consumers, society and industry about the FPB mandate and strengthen relationships with them and create a positive public image Media Transformation Opportunity for new entrants in online content distribution fields. Broadcasting Policy Review Single content classification system and content labelling on digital platform Improving Capacity of entity to deliver ICT capacity for FPB to better regulate the sector and emergence of online regulation
SO 1 : Industry Compliance (Effective and visible monitoring of industry throughout the entire value chain) Strategic Objective Implement a content Classification framework that ensures 100% classification whilst ensuring continuous evaluation of values and norms Strategic Initiatives 1. Content Classification and labelling 2. Review and gazetting classification guidelines 3. Develop and implement games classification system 4. Continuously evaluate the convergence of societal values and norms 5. Review FP Act Implement initiatives geared towards 1. Distributor identification and registration ensuring at least 75% industry 2. Compliance inspections and industry audits compliance 3. Cyber safety / child online protection Form and maintain national and international partnerships 1. Implement strategic partnership and stakeholder relations strategy 2. Establish SADC partnerships to ensure regulatory alignment 3. Public awareness and consumer education
SO 2 : Public Awareness and Education (Consumer, general members of the public and industry informed about the mandate of the FPB) Strategic Objective Strategic Initiative To inform consumers, society and industry about the FPB mandate and strengthen relationships with them and create a positive public image 1. Develop and position the FPB’s brand corporate identity 2. Implement communications strategy and media relations plan 3. Conduct monitoring and evaluation of the effectiveness of campaigns and projects 4. Conduct community and outreach campaigns on cyber safety and piracy 5. Improve FPB’s digital and social media platforms
SO 3 : Capacity, capability and sustainability enhancement (Effective and efficient management of FPB Operations) Strategic Objective Strategic Initiatives Conduct industry research to 1. Develop an annual research plan enhance regulation and 2. Implement research programmes monitoring industry trends to enhance child online protection measures 3. Conduct regular trends assessments on the latest trends in industry, impacting on FPB regulations
SO 3 : Administration and Governance Strategic Objective Strategic Initiatives Ensure effective and efficient administration of the FPB and ensure 1. Develop and implement an Organisational Compliance and Risk Matrix compliance with applicable 2. Management Strategy (including fraud legislative and other requirements prevention and response, business continuity management and disaster recovery) 3. Implement organisational performance planning, management and reporting including automation of the process. 4. Develop and implement information security measures 5. Strengthen the role of the legal support and facilities management units
SO 4 : Online and Mobile Content Regulation (Effective and innovative regulation of the content distributed online, mobile and related platforms for the protection of children and adults though information ) Strategic Objective Strategic Initiatives Develop and implement a content 1. To develop and implement an Online content regulation framework that ensured 100% classification and labelling of the regulation strategy and framework classifiable content distributed online, 2. Implement programmes to ensure Cyber safety / Child Online Protection mobile and related platforms by 2017
SO 5 : Partnership and collaboration (Expand FPB footprint through effective partnerships and stakeholder relations in pursuance of our mandate) Strategic Objective Strategic Initiatives Partner with industry, enforcement agencies, other regulators and relevant stakeholders locally and internationally to ensure regulatory effectiveness and efficiency 1. Expand existing partnerships with film commissions, industry self-regulatory bodies, industry regulators 2. Increase international collaborations and partnerships 3. Review existing Mo. Us 4. Conduct impact assessment of key partnerships 5. Industry awards and incentives
Budget Statement of financial performance Audited Outcome Revised estimate 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 Non-tax revenue 7 527 5 896 Transfers received 65 458 69 835 72 985 75 731 4 439 82 675 87 114 6 133 82 359 88 492 6 979 86 472 93 451 6 501 91 684 98 185 5 059 78 901 83 960 69 031 87 489 Compensation of employees Goods and services 27 250 31 299 38 896 53 522 Depreciation 2 831 2 668 Interest, dividends and rent on land Total expenses 54 – 81 680 36 116 42 381 3 183 – 83 960 36 503 44 274 3 183 – 88 492 40 153 45 156 3 183 – 93 451 44 168 46 100 3 183 – 98 185 48 585 46 417 3 183 – 69 031 87 489 3 954 (11 758) 81 680 5 83 960 – 88 492 – 93 451 – 98 185 – R thousand Revenue Total revenue Expenses Current expenses Surplus/(Deficit) Medium-term estimate
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