Fluke Peak Performance Q 2 National Promotion For

Fluke Peak Performance Q 2 National Promotion For Fluke authorized Distributors and Partners Last updated August 2 nd, 2010 http: //www. flukepeakperformance. com/ © Fluke Corporation – Confidential

Update: Program Extended to 9/30 Peak Performance has been extended by popular demand. § New Grand Prize Sweepstakes! Your customers could be watching the drag racing Finals in Southern California this November! The Grand Prize includes prime starting line seating, VIP lounge access, daily pit passes to meet the drivers, catered meals, accommodations, transportation and more! § Gifts with Purchase: Now through September 30, customers can redeem a cool gift with they purchase any of the 29 qualifying high-performance Fluke products. Redemption is easy; simply sign up online through the program website. § Hot Summer Specials! We’ve also lowered our prices on 4 of our all-time best sellers now through September 30: Fluke 233 Remote Display Multimeter Fluke 411 D Laser Distance Meter, 30 m (100 ft) Fluke 322 400 A, 40 A, AC Clamp Fluke T 5 -600, 600 V Voltage, Continuity and Current Tester § Interactive, online games with prizes: We’re offering a number of video demos and applicationoriented games with weekly and bi-weekly prize opportunities.

Target Customer Segments Facilities Maintenance Professionals / Industrial technicians Res / Com Electricians & Contractors Control Engineers / Instrumentation Technicians • First-line of repair and maintenance for a facility • Handle predictive maintenance, troubleshooting, machinery installation and support • More advanced industrial electricians focus on installation and 3 rd line of support for electrical and electronic equipment (i. e. drives, motors, sensors, etc. ) • Work on large residential and commercial development • Offer a mixture of basic and advanced skills around installation, power quality, testing & maintenance • Design, build, test, and deploy test automation solutions • Use test tools for field calibration and maintenance of control instrumentation in process industries -chemical, petroleum, pulp/paper, food/beverage manufacture and waste/water management HVAC Technicians • Professionals that install and service HVAC systems • Handle issues around water, temperature, and indoor air quality

Gift with Purchase Program § End User Offer: − Buy 1 of a series of core products and receive Free Gift § GWP Terms and Conditions: − − − § How it works: − − − End user purchases a qualifying product from any Fluke distributor End user goes to promotion website (www. flukepeakperformance. com) to register, and order his or her gift with purchase (GWP) GWP options based on price point of product purchased (four possible levels) Purchase is verified online by completing GWP form Allow 6 – 8 weeks for gift to be fulfilled and sent to end user − − − One GWP person Must be a resident in the US GWP based on purchase of select set of products Must have Serial number (bar code on the product) and UPC code (on the box) to qualify Cannot “accumulate” purchases to get a better gift GWP redeemable while supplies last

GWP Qualifying Products Lane 1 Fluke 116 HVAC Multimeter Fluke 117 Electrician’s Multimeter Lane 2 Lane 3 Fluke 28 II Rugged IP 67 Multimeter Fluke 421 D Distance Meter Fluke 337 A Clamp Meter Fluke 287 True-rms Fluke 52 II Dual Input Multimeter with Digital Thermometer Trend. Capture Lane 4 Fluke 233 Remote Display Multimeter Fluke 336 True-rms Clamp Meter Fluke 1503 Insulation Fluke 322 Clamp Meter Resistance Tester Fluke 289 True-rms Industrial Multimeter Fluke 568 IR and Contact Thermometer Fluke 772 Miliamp Process Clamp Fluke 902 True-rms HVAC Clamp Meter Fluke 773 Miliamp Process Clamp Fluke 335 A True-rms Fluke 179 Digital Clamp Meter Multimeter Fluke T 5 -600 Voltage, Continuity and Current Tester Fluke T 5 -1000 Voltage, Continuity and Current Tester Fluke 1507 Insulation Resistance Tester Fluke 416 D Distance Meter Fluke 54 II Dual Input Digital Thermometer Fluke 411 D Distance Meter Fluke 566 HVAC Pro IR Thermometer Fluke 62 Mini Infrared Thermometer Fluke 561 IR and Contact Thermometer Fluke 922 Airflow Meter/Micromanometer Fluke 771 Miliamp Process Clamp Meter § Product focus is on our most popular, high volume products to help you win sales across multiple target customer segments − 29 different products to choose from − Range of models across DMM, EPROD, TEMP, DISTANCE and PTOOL product families

GWP Items ** Not all qualifying products shown here. See full list in slide prior. Level 1 Level 2 Level 3 Level 4

Sweepstakes Offering § End User Offer: − − Register online at www. flukepeakperformance. com to be entered to win a trip for two to Southern California for a NHRA Race weekend Only one entry person Must be a licensed contractor or individual in a professional trade, and a resident of the U. S. age 21 or older to be eligible. Sweepstakes ends Sept 30, 2010. Complete official rules at www. Fluke. Peak. Performance. com § Sweepstakes Grand Prize: § Trip for two to Pamona, CA at the Auto. Club Raceway, Nov 11 -14, 2010: − − − − − Two (2) Premier Top Eliminator Club Tickets – FRONT ROW Starting Line Seats for all 4 race days. Four (4) nights stay at the beautiful Sheraton Fairplex Hotel–walking distance to the Raceway Two (2) round-trip Airfare tickets within the US TEC members-only Autograph Sessions with the Drivers VIP parking Access to the members only TEC Hospitality Center Daily pit passes to mingle with the drivers and crew Complimentary catered meals Saturday and Sunday Special gift bag to enjoy while on your trip Daily complimentary refreshments

Promotion Online Experience Summary § § Site will include a number of interactive elements to showcase rich product content to drive awareness and stimulate future sales for your team Ongoing engagement triggered by ability to “win more prizes” through contests and games Prizes will be awarded concurrently on weekly, bi-weekly and monthly basis Approach offers highly viral appeal that can be leveraged by our strong marketing campaign that will be running in conjunction with the promotion

Online Contests § Question of the Day: − § Demo Bonus: − § Allows the user to view Fluke Demos for a chance to win a Fluke tool. Each user that watches the product video during the given promotion period is entered into a drawing. Bi-weekly Drawing Giveaway. Match Game: − § Allows the user to answer a multiple‐choice question. Each participant that answers a question correctly during the given phase of the promotion period is entered into a drawing to win great incentives including cool electronics, gift cards, and more. Weekly Drawing Giveaway. Three application-oriented photos are presented with three photo descriptions. User must match picture to the correct descriptions in order to get entered in to contest drawing. Bi-weekly Drawing Giveaway. Invite More Racers Contest: − Allows registered users to send invitations to other potential users via email. For every five referral sources that sign up, the registered participant will get one entry, with a max of ten entries per phase, to the “Invite Drivers” sweepstakes. Example Contest Prizes