Fire Facts and Farmers Insurance 1 You

Fire. Facts and Farmers Insurance 1

You and Fire. Facts 2

The Perfect Partnership 3

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Major State Endorsements including the California Fire Chiefs Association 5

But what is Fire. Facts? • Fire. Facts is a fire safety learning system designed to help you develop and strengthen your relationships with your local school systems. • Designed for K through 6 grades – so definitely an elementary school tool • Will help you GO BACK to these schools for additional events to set up your booth for m. i. l. k opportunities, or even a Child Safety Day – Child ID Kits, and Home Inventory Kits, Bicycle Safety or Car Seat Safety. • Help you stay in that school, as David Sewell states, “Whenever we give to our schools it comes back ten-fold. ” 6

More than just a tool to use in schools, other opportunities include: • New Business/FFR’s • Street Fairs • Real Estate/Title Companies • Fire Department Open House • Home and Garden Shows • Day Care/Pre-Schools • Cub Scouts (Boy Scouts)/Brownies (Girl Scouts) • Social and Community Clubs • The list goes on! 7

Lead Generation – Relationship Building • Banner Runs while CD is running • One click, on the banner takes you to an agent connect page • Agent connect page mirrors the community page on farmers. com • Agent ID is the same as the agents e-mail name w/o the @farmeragent. com – unique to every agent 8

Lead Generation – Relationship Building • Banner Runs while CD is running • One click, on the banner takes you to an agent connect page 9

Lead Generation – Relationship Building • Agent connect page mirrors the community page on farmers. com • Agent ID is the same as the agents e-mail name – unique to every agent 10

Options All out – One agent throws an event by themselves Two or more agents team up to share expenses DM helps defer the cost for these events Throw event with flyer sent home for parents to request a copy, fill out an informational half sheet with all info to get copy from the agent Smaller Events – Fire Department Open House Fire House Field Trips A copy for each computer in the school computer lab (with flyers sent home for parents to request a copy) 11

Options Where are you already involved? – Boy Scouts/Girl Scouts Church Youth Group/Sunday School classes Soccer or other organized sports Who do you know? 12

Typical Event • About 100 to 150 CD’s • One grade level at a time • Spread out to all grades over school year • Gives you up to 7 times back to one school • Creates a 50% web page hit statistic for the Fire. Facts. org web page (means that about half of the take home CD’s get used properly) • This statistic is without assigning any parent homework 13

Calendar of Events 14

Parent Homework – • After the rally, get the parents involved! • Have the teacher assign parent homework! • Use the flyer on the agent resource page to send home • Teacher will have to put their e-mail address on each flyer • Parents access the homework page through the CD interaction with their children! 15

Parent Homework – • After the rally, get the parents involved! • Send this home with every student. • Offer a Pizza Party or Ice Cream to the classroom that has the most parent participation 16

Follow Up • Follow up is essential to any successful marketing endeavor. • The agent MUST follow up with the school to set up the next event, or to partner with the school at a PTA/PTO event. Set up the Farmers Pop-Up and offer our other products including m. i. l. k. , Child Safety Days, etc… • The Child Safety Day event coordinates with the Fire Department once again, and additionally with the Police Department and the Highway Patrol. It also allows the PTA to obtain memberships and sell their Spirit Ware. 17

Making it EASY! Agent Resource Center 18

Resource Center – 19

All the Fire. Facts info is co-branded 20

Before you send the CD home, the agent has the ability to insert their information. This will make sure that the parent has the agent code The code can be put on the outside of the CD cover 21

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Yes, it really does work! 23

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What you do next is critical How will you follow up with your agents What will you do with the information Will you go through the CD and the Agent Portal Will you be the first to get this out? 25

Let’s help your agents 26

Thank you 27