Finishing is Winning — Winning is Finishing

“Finishing is Winning - Winning is Finishing ” A National Active Lifestyle and Wellness Program Developed by the Rod Dixon's Ki. DSMARATHON Foundation ®

WE NEED TO TRUST WHAT WE SEE AND KNOW There are some things we just know… How we choose to acknowledge, confront and address what we know and see around us is what defines us As a community, a society and country we can choose to tackle the hard stuff or leave it to someone else. . Here’s what we now know and a whole lot of smart people have spent $25 million over 7 years to try and convince us - what we do with this knowledge is up to each of us – individually

THE WORLD IS SLOWING DOWN Just a few generations ago, physical activity was an integral part of daily life. In the name of progress, we've now chipped away at it so thoroughly that physical inactivity actually seems normal. In less than two generations, physical activity has dropped by 20% in the U. K. and 32% in the U. S. In China, the drop is 45% in less than one generation. Vehicles, machines and technology now do our moving for us. What we do in our leisure time doesn't come close to making up for what we've lost. “By the end of this decade, most Americans will exert only slightly more energy per week than if they slept 24 hours a day. ” ©Nike, Inc. (2012), DESIGNED TO MOVE: A Physical Activity Action Agenda. ™

THE WORLD IS SLOWING DOWN Research shows that developed economies have reduced physical activity levels (as much as 32% in 2 generations). By 2030 economies such as the US, the UK and NZ will be almost half as active as they were in 1965. USA UK 1965 1961 -20% -32% 2005 2009 -35% -46% 2030 Projection Total Decline in Physical Activity (MET hours per Week) ©Nike, Inc. (2012), DESIGNED TO MOVE: A Physical Activity Action Agenda. ™

HUMAN AND ECONOMIC COSTS WILL BE CRIPPLING Research shows that the effects of declining phyiscal activity levels is already draining Economies Total SPEND (US$) IN 2008 Direct Costs (US$) 2008 Indirect Costs (US$) 2030 Direct Costs Projection (US$) % Increase in Direct Costs (US$) 2008 -2030 USA $147 $90. 1 B $56. 5 B $191. 7 B 113% UK $33 B $16. 1 B $16. 7. B $26. 0 B 61% CHINA $20 B $12. 2 B $7. 5 B 453% -or 2 x the Federal Budget for Education -or- Close to National Health Annual Efficiency target -or- Almost 1/3 of Mainland China’s Total health care budget ©Nike, Inc. (2012), DESIGNED TO MOVE: A Physical Activity Action Agenda. ™ $67. 5 B

THE HUMAN COSTS ARE UNFORGIVABLE Inactive Ki. DS score up to 40 percent lower on achievement tests than their active friends. Today, sports, physical activity and physical education are seen as optional or extra-curricular, rather than the powerful investments that they are. “Today's 10 year olds are the first generation expected to have a shorter life expectancy than their parents. ” ©Nike, Inc. (2012), DESIGNED TO MOVE: A Physical Activity Action Agenda. ™

PHYSICAL INACTIVITY IS A DEADLY CYCLE Today’s Ki. DS are dropping out of sport and physically active play at a young age. Studies show that European Ki. DS aged 9 -15 showed a 50% drop in physical activity by age 15. 92% of children in China got no physical activity outside of school. The effects start early and have a DRAMATIC consequences over the lifetime of the individual. Physical inactivity perpetuates a deadly cycle that begins to take hold very early in life EARLY CHILDHOOD PHYSICALLY INACTIVE CHILDREN ADOLESCENCE Higher obesity risk More missed school days Lower test scores ADULTHOOD $ Earns less money DRAINS ECONOMY + 2 X AS LIKELY TO BE OBESE ADULTS INTERGENERATIONAL CYCLE Ki. DS of inactive parents are ½ as likely to be inactive 5. 3 million premature daeths/yr (USA) Higher Health care costs More sick days MAY LIVE UP TO 5 YEARS LESS Componding costs of physical inactivity over a lifetime ©Nike, Inc. (2012), DESIGNED TO MOVE: A Physical Activity Action Agenda. ™

A CRITICAL WINDOW LOWER Physical Activity Levels HIGHER Nature made children perpetual motion machines for a reason. As they head into adolescence, children draw the blueprints for their adult lives. Not just their adult bodies, but their adult intellect, character, emotional resilience and social skills. A physically active kid is likely to stay that way. . . Intergenerational Cycle Development of fundamental movement skills for foundation of physical activity A Brain Function & Reward Centers Cardiovascular function links to brain function Bones get stronger with bonestrengthening activities Intergenerational Cycle Early childhood Adolescence Adulthood And so will an inactive one.

THE COMPOUNDING BENEFITS OF PHYSICAL ACTIVITY OVER TIME Physical activity perpetuates a prosperous cycle that begins to take hold early in life. Early childhood Adolescence ©Nike, Inc. (2012), DESIGNED TO MOVE: A Physical Activity Action Agenda. ™ Adulthood

OUR KID’S FUTURE A national education program targeting youth, ages 7– 12, and their parents/caregivers in school, home and community settings to meet the overall goal of preventing lack of fitness, overweight and obesity.

THE PROGRAM – ITS SIMPLE ’ 8 - 10 week in school program The goal is to run the distance of a Marathon 26. 2 miles Ki. DS do this mile by mile, day by day – a Ki. DSMARATHON Program packs for teachers include training guide for every child and classroom activity sheets. Ki. DS have option to run their “Final Mile” at a major event (the last mile of the Marathon) in their town and/or they can complete their “Final Mile” at school. Every child who completes the program receives a certificate Every child that does their “Final Mile” Celebration at a local event receives a medal

THE PROGRAM DELIVERS Throughout the program, Ki. DS learn the value of exercise and nutrition habits for healthy living and community involvement The program is completed as each child finishes the “Final Mile” of their Marathon distance in front of hundreds (sometime thousands!) of cheering fans, friends, and family at a local event Because the goal of the program is to “FINISH, ” Ki. DS of all shapes, sizes, and ability levels can participate and be successful. The “Final Mile” Celebration events are a great way for families to enjoy a day together—Ki. DSMARATHON is unique because it helps children develop a lifestyle of healthy habits, and Inspires and Empowers them and their communities with the knowledge and character to Achieve. Best of all, they have fun!

KEYS TO SUCCESS Our motto, “FINISHING IS WINNING - WINNING IS FINISHING, ” creates an environment where Ki. DS, who might otherwise shy away from physical activity, feel secure in their ability to succeed. By developing relationships with schools, community and youth organisations, we create a safe and productive environment where Ki. DS learn, have fun, and improve their individual health and fitness. The involvement of running legends such as Rod Dixon, Bill Rodgers, Frank Shorter, as well as inspiration from NBA Lakers Legend A. C. Green who will actually meet and run with the Ki. DS at training sessions and/or at the “Final Mile” Celebration. Training guides, Parent seminars, goodie bags, and special Race Day medals make every kid feel like part of the team. For many Ki. DS, this may be a first-time experience. Imagine the great impact this will have on their future involvement in physical activity.

“It’s about getting back to values and nature, getting active, outdoors, in the sun and sharing as a family it is about goodness in the things we do, eat and believe. It’s about community” Rod Dixon Olympian and NY Marathon winner 1983