FINANCIAL UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN

FINANCIAL UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION Branding: notion, characteristics and
TABLE OF CONTENTS 1. Notion 2. Objectives 3. Stages 4. Difficulties 5. Examples 6.
What is the essence of branding?
Analysis Planning Brand building Brand promotion Monitoring the brand
Implementation difficulties Limited resources Time Costs
Examples
Reference 1. http://www.nazaykin.ru/_br_branding.htm 2. https://dic.academic.ru/dic.nsf/fin_enc/20686 3. http://www.cossa.ru/155/40803/
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>FINANCIAL UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION Branding: notion, characteristics and FINANCIAL UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION Branding: notion, characteristics and difficulties. Student: Bankova A.A Teacher: Michailova E.K Moscow 2017

>TABLE OF CONTENTS 1. Notion 2. Objectives 3. Stages 4. Difficulties 5. Examples 6. TABLE OF CONTENTS 1. Notion 2. Objectives 3. Stages 4. Difficulties 5. Examples 6. References

>

>What is the essence of branding? What is the essence of branding?

>Analysis Planning Brand building Brand promotion Monitoring the brand Analysis Planning Brand building Brand promotion Monitoring the brand

>Implementation difficulties Limited resources Time Costs Implementation difficulties Limited resources Time Costs

>Examples Examples

>Reference 1. http://www.nazaykin.ru/_br_branding.htm 2. https://dic.academic.ru/dic.nsf/fin_enc/20686 3. http://www.cossa.ru/155/40803/ Reference 1. http://www.nazaykin.ru/_br_branding.htm 2. https://dic.academic.ru/dic.nsf/fin_enc/20686 3. http://www.cossa.ru/155/40803/