Fenox Venture Capital Marketing Plan 2012 2013 This document

Fenox Venture Capital Marketing Plan 2012/2013 This document has been produced for informational purposes only and is neither an offer to sell nor a solicitation to buy any security. No offer or sale of securities will be undertaken without additional appropriate documentation being furnished to an investor for review and execution. This document is confidential and proprietary. 1 www. fenoxvc. com

There are many VC’s in Silicon Valley. . . so what makes FENOX VENTURE CAPITAL different? 2 www. fenoxvc. com

Agenda • Branding Fenox Venture Capital • Marketing Team • 2012 and 2013 Timeline • Internal and External Marketing • PR Partner • Summary • Q&A 3 www. fenoxvc. com

Branding Fenox Venture Capital “Who is Fenox Venture Capital to. . ” Entrepreneurs? Investors? Partners? Potential new hires? ONE BRAND FOR ALL OF THE BELOW Fun, EXCITING, young, TRANSPARENT, diverse, pioneers, hardworking, do-ers, GLOBAL, open, LEADERS! 4 www. fenoxvc. com

Marketing Team Head of Global Marketing Strategy - Brent Traidman Internal Consultants ØDaniel Yang - Creative and Content ØAriko Komoda - Design and Digital Media/Web ØMasa Kido - Social Media and Branding Advisors - Anis Uzzaman, Charles Tan, Ed Lee Assistants/Researchers - Valva Corthay, Daniela Gorostiza 5 www. fenoxvc. com

2012 and 2013 Timeline July 2012/2013 Q 2 2012 -Assignment of duties internally -Website design -Doc/Templates -Design Fine-tuning -Research -PR Campaign -Articles -Press Releases -Quotes and blurbs about FVC -Develop internal messaging and delivery system Q 3 2012 -Launch Web 2. 0 -Updating Web consistently and systematically -Press releases and social media cadence -Ongoing PR -Train internally on go to market strategy and delivery Q 4 2012 -Consistent Go to market communication and strategy -Ongoing training for new hires -Ongoing internal PR -Social Media cadence 6 Q 1 2013 -Consistent Go to market communication and strategy -Ongoing training for new hires -Ongoing internal PR -Social Media cadence Q 2 2013 -Launch Web 3. 0 -Consistent Go to market communication and strategy -Ongoing training for new hires -Ongoing internal PR -Social Media cadence www. fenoxvc. com

Internal and External Marketing l We must have developed, CONSISTENT templates, branding, logo usage, social media, go to market communication, etc for all internal and external communication. This will be assigned and trained. l We need to SHOW OFF our recent investments. These companies are all ones that WE have picked. We picked them for a reason, we like THEM! Now we need to promote them and stand behind them. They are part of who we are now. l Global and DIVERSE expert team needs to be marketed externally and internally. This is a strength and can not be missed. l We attend the top acceleration startup programs in the world - we need to SHOW OFF! We are connected. 7 www. fenoxvc. com

Internal and External Marketing l Social Media is free and will be a primary source of advertising, marketing, etc l Web Site Overhaul - this is the first and most often used tool for marketing for a VC. l Press Releases on each company we invest in l Press Releases when we close or open a fund l Associates will be having a consistent “Go to Market” strategy when reaching out to investors, entrepreneurs, other partners, etc. l Articles, quotes in media, and speaking engagements for Partners is a focus and will be an area of develop “People do business with people they like. ” -Michael Krasny, Sawdust Ventures 8 www. fenoxvc. com

PR Partner We need expertise and connections CNMPR - PR Agency and Branding Professionals üCurrent proposal at Fenox. VC (Discounted $2 k/mo) ü 3 Month plan and framework for July-Sept Launch üNY and SF Focus with digital media, print, and startup connections across multiple areas üDedicated resource for Fenox VC üWill give us the framework and connections we will need in order to grow and build our foundation. üFoundation first, establish brand, and then LAUNCH 9 www. fenoxvc. com

Summary We know what we need to do, now we need to EXECUTE Step 1 - Brent and team to work on new website creation Step 2 - Sign on with CMNPR to have our 3 month plan created Step 3 - Team led by Brent will follow through on the timeline Where there is a CHALLENGE there is INNOVATION 10 www. fenoxvc. com

Questions? 11 www. fenoxvc. com