Female Businesspersons' Gender-Professional Identity Integration (G-PII) and Creativity Chi-Ying Cheng Singapore Management University Social Identity: § A social identity is the portion of an individual's self-concept derived from perceived membership in a relevant social group (Turner & Oaks, 1986). § In fact, people have multiple social identities simultaneously. Gender and Professional Identities § Gender is easily observed and salient aspect of one’s identity. § Professional identity may a gender-type because occupations may have perceived femininity or masculinity. § People in cross-gender-typed occupations may experience conflict between their identities. Gender-Professional Identity Integration (G-PII) § High G-PIIs see cohesion in their identities and are able to integrate identities in their lives § Low G-PIIs feel conflict about having the two identities simultaneously and find it difficult to integrate the two identities Impact of G-PII on Creativity § The creative cognitive approach (Smith, Ward, & Finke, 1995) Then, how do people manage the seemingly conflicting identities? • Creativity requires access and recombination of different knowledge systems to generate creative ideas § Knowledge can be bundled with specific identities § Ability to generate ideas that are both original and feasible can be influenced by G-PII Identity Integration (II) A Theoretical Model: • For example, female engineers and female businesspersons. § An individual difference continuum measuring the degree to which two seeming conflicting social identities are perceived as compatible or in opposition to each other. § For example: • Bicultural Identity Integration (BII): Asian Americans (Benet-Martinez & Haritatos, 2005) • Gender-Professional Identity Integration (G-P II): female managers and female engineers (Cheng, Sanchez-Burks, & Lee, 2008) Hypothesis: Results Female professionals with high G-PII will be better at producing creative ideas that require them to apply knowledge related to female and professional identity simultaneously than female professionals with low G-PII. Method § Participants: 77 female business students § Gender-Professional Identity Integration (8 items, Sacharin, Lee, & Gonzalez, 2009) • Sample item: “I feel conflicted between my identity as woman and my identity as an engineer” § Creativity Tasks: § Slogan production • Generating five slogans each for two products: Hello Kitty Toaster and Hello Kitty I-pod Duck • Creativity judged by two raters blind to the hypothesis • Judging criteria: creativity (1= not at all; 5= very much) § Remote Association Task (RAT, B =. 162, SE =. 072, t(66 )= 2. 142, p =. 036 B = -. 307, SE =. 286, t(66)= 1. 075, p =. 29 § High G-PIIs exhibited higher creativity than low G-PIIs on gender and professional related tasks only. There is no difference between their general creativity measured by RAT. Discussion and Future Directions § High G-PII is predictive of creative idea production § High G-PII maybe perform better on creative idea selection than low G-PII § It is likely to increase creativity by promoting high levels of identity integration within individuals • For example, reducing the threats of gender and occupational stereotypes in work settings § Use high G-PIIs as the knowledge broker and communication facilitator to enhance team level innovation Mednick, Mednick & Mednick, 1962): 15 items For more information, please email: cycheng@smu. edu. sg
Скачать презентацию Female Businesspersons Gender-Professional Identity Integration G-PII and Creativity
9d824891082f105c06fa700bfff53252.ppt