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February n n n th 24 Sign in Finish Research #1 Discussion Hand out research paper #2 Lecture 3: Gender Socialization Homework: q q Chapter 9: The Gendered Media (GS) Handout
Growing Up Gendered: Think back to your childhood and fill in the following: “When I was a child or teenager, I was taught that a proper young man or women should______. ” n n Think about the following topics: q q Etiquette Physical appearance and hygiene Sex and Dating Emotions and affection
Lecture 3 Gender Socialization: Learning Masculinity and Femininity
Socialization n Gender Socialization: the lifelong process of social interaction through which individuals acquire a gendered self identity and the rules, roles, and social relationships of the social world n Androcentric society q q Masculine traits are valued more highly Women are judged at how they conform to a male standard n Double-standard
Agents of Socialization n Family q Roles, emotion, sexuality n Education q Hidden Curriculum: unstated lessons that we learn at school from peers and teachers n Work q Clerical work vs. managerial work q Walmart class-action lawsuit n Mass Media q Vast cultural space in our society
Toys and Gender Socialization n Toys and Play q q Children separate themselves into same-sex groups for play Toys foster specific traits and abilities n Girls -Creativity, nurturing, attractiveness q n Barbie dolls, Cinderella, Easy Bake Oven Boys – exploration, construction, competition q Action figures, Legos, Organized Sports
Masculinity in Children’s Films http: //www. youtube. com/watch? v=8 CW MCt 35 o. FY&feature=related
What would you do if your child was gender variant? n Knowing that gender-variant adolescents are two to three times more likely to attempt suicide than other teens, would you choose to provide your child with hormone treatments that delay physical maturity? q n Why or why not? Explain How do you think your choice will affect your child’s adult life?
Mass Media and Socialization n There are many agents of socialization in our society today –family, school, peer groups – but one of the most powerful socializing agents today is the mass media n We live in an “advertising environment” q q q Adults see an average of 2000 advertisements a day Children see an average of 40, 000 commercials a year We use 6. 5 hours of mass media a day
Goffman: Gender Advertisements n Presentations of social interaction are equally important as the actual events in studying society n Symbolic representations of behavior q q Functional ranking Relative size Ritualization of subordination The Feminine Touch
Magazine Ads and Gender
What is the focus?
TV Ads and Gender n Coors “Wingman” q n http: //youtube. com/watch? v=POi. A 8 BJ 9 Psc Burger King “Manthem” q http: //youtube. com/watch? v=v. GLHlvb 8 sk. Q
“Killing Us Softly” 1. Jean Kilbourne comments that the impossible, ideal image presented by advertisers "wouldn’t matter so much if it didn’t connect with the core belief of American culture that such transformation is possible; that we can look like this if we just try hard enough, buy the right products. If we’re not beautiful, or thin, or rich, or successful, it’s because we’re just not trying hard enough. "
As you watch the film consider the following questions… n How does Kilbourne say that advertising and violence against women are linked? n Do you feel that the media reflects or creates the ideal image of beauty in our society or both? Why? n Why do you think gender & sexuality play such as significant role in modern advertising?
Скачать презентацию February n n n th 24 Sign in
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