Feb 2014 TAU Presented by Matt Le Doux

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Feb 2014 TAU, Presented by Matt Le. Doux and Gina Katz

Simplify your clients move via a branded Moving Concierge Service starring…. YOU!

The Challenger Salespeople fall into five profiles: • Hard Workers • Relationship Builders • Lone Wolves • Reactive Problem Solvers • Challengers

Challengers- The Most $uce$$ful What is the definition of a Challenger? “A Challenger learns everything they can about their customer and uses these insights to guide them. They are excellent debators and push customers to think in new ways. ” Relationship Builders relieve tension while Challengers use “constructive tension” to sell; complex sales require their ability to disrupt the client’s status quo. Challenger reps teach the customer by providing financial new insights and control the sale by being assertive about all facets of the transaction.

2014 will be the year that real estate marketing shifts to effectively and consistently answering the one question every real estate pro gets asked: How’s the market? Nobu Hata NAR’s Director of Digital Engagement

ta·per ˈtāpər/ Verb – to diminish or reduce

Mortgage Rate Projections Analyst Projected Rate 1 Q 2015 Fannie Mae 5. 1% 5. 4% 5. 3% 5. 1% National Assoc of Realtors Freddie Mac Mortgage Bankers Assoc

Date Average Interest Price Rate P&I December 2012 $230, 600 3. 35% $1, 016. 29 December 2013 $246, 800 4. 46% $1, 244. 64 Difference in Monthly Payment $228. 35 Monthly Annually Over 30 Years $228. 35 $2, 740. 20 $82, 206

Date Average Interest Price Rate P&I January 2014 $246, 800 4. 31% $1, 222. 79 January 2015 $256, 672 5. 3% $1, 425. 31 Difference in Monthly Payment $202. 52 Monthly Annually Over 30 Years $202. 52 $2, 430. 24 $72, 907. 20

Consumer Views on Housing & Economy 69 % have a positive outlook on housing this year Lending Tree Survey 2014 63 % have a positive outlook on the economy this year 71 % said they are considering selling their home in 2014

FOR SALE Percentage of Homeowners Considering Selling in 2014 by age group Lending Tree Survey 2014

Frivolous content will sink “ in 2014 as the gems of true insight continue to rise. Marc Davison 1000 Watt Consulting

BRANDING STOP with the Cherry Pie Recipes

Denise Madan RE/MAX Advance Realty South Miami, FL 786. 344. 8004 Denise@Denise. Madan. com www. Make. Miami. Home. com

Get off the fence! Buy your dream home TODAY! Hope Salas, DPR Realty Direct: 480. 720. 4305 “Hope is just a phone call away. ”

THE COST OF WAITING Date Average Price Interest Rate P&I January 2014 $246, 800 4. 31% $1, 222. 79 January 2015 $256, 672 5. 3% Raegen Johnson $1, 425. 31 602. 330. 5362 $202. 52 raegen@gmail. com Date Average Price Interest Rate P&I January 2014 $246, 800 4. 31% $1, 222. 79 January 2015 $256, 672 5. 3% $1, 425. 31 Raegen Johnson 602. 330. 5362 raegen@gmail. com $202. 52

QUESTIONS? COMMENTS? mledoux@primelending. com gkatz@ortc. com

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