FBA Coaching with Chris Green CEO of FBAPower Part 4: Why there is always gold Lazy Scanners The Long Tail Advanced FBA
Already Gone Through PAC • How do I sell on Amazon? • What is FBA? • How do I use FBA? • What tools & programs do I use?
FBAPower & FBAScout Support • • • Support: email info@fbapower. com Watch the Videos http: //fbapower. com/home/fbapowervideos/ FBAPower support staff happy to help
There’s Always Gold • • • Be thorough Learn Categories Understand FBAScout Data Understand Sales Rank Understand The Long Tail
Thrift Stores • • CDs DVDs VHS tapes Games • So many scanners will ‘just do books’ – great news for smart scanners!
CDs – Not On i. Tunes
VHS • Most scanners skip all VHS • Most VHS worthless • LEARN the category, get paid
VHS – What To Look For • Rule of Thumb: If you've heard of it, skip it. Never heard of it? Check it.
VHS – What To Look For • If it’s got sub-titles – scan it • If it’s a musical you’ve never heard of – scan it • If it’s a Sci-Fi / Fantasy other than Star Trek , X-Files, or Star Wars - scan it • If it’s a two or more VHS boxed set – scan it • If it features a well known star in a movie you’ve never heard of – scan it • If the slipcase does not have a bar code (which means it dates to the 70 s) and you have a smart phone – look it up • Pass on anything created by Good Times Video
Valubale VHS
Valubale VHS
Kid’s VHS • VHS tapes are indestructible • Kids are tough on their movies • Parents have figured this out -rather give kids VHS than DVDs • Personally bought Cars DVD three times (VHS not available) • Kid’s don’t care about 1080 p HD • No new VHS being made (limited supply)
Seasonal VHS • • • Christmas Halloween Easter Valentine’s Thanksgiving Charlie Brown • Can have high Sales Rank and low prices when out of season; prices and Sales Rank get better when in season.
Lazy Scanners (and how to not be one) • Most scanners are L-A-Z-Y! • This is GREAT NEWS for non-lazy scanners
Lazy Scanners – Book Sales • Only there on the first day -often only for the first few hours • Big Mistake • Arlington Sale Example – 100, 000+ items • Books under tables • New boxes of books brought out to fill spaces • New boxes brought out the next day
Lazy Scanners • Manual ISBN search • So many scanners only scan items with bar codes (because it’s easy) • Typing in 10 or 13 digit numbers is NOT HARD! • When you are the only one doing it, you get all the good books! • Use Voice Input with FBAScout
Lazy Scanners - Books • Not using FBAScout • Limited database -don’t have all book listings -don’t have newest books -don’t have current prices
Lazy Scanners - Books • Not using FBA • Limited space • Limited time to fulfill orders • They only go after the best books, leaving behind plenty of good books • Easy pickings • Fun to follow other scanners -learn what they buy and don’t buy
Lazy Scanners - Books • Don’t understand Sales Rank • Only buying sub-1, 000 ranked books -plenty of easy money in 1, 000+ books • Don’t Understand The Long Tail -more money in the tail than in the bestsellers
So what is The Long Tail? • In short, The Long Tail is a concept that states: In a market with near infinite supply (huge variety of products), a demand will exist for even the most obscure products. • http: //www. novelr. com/2008/02/08/the-long -tail-and-online-fiction-how-to-get-read
Always Gold - Retail • • No one can corner the market Too many stores Prices change at any time No one can be everywhere at once
Advanced FBA • FBA direct shipping -Have vendors label and ship inventory directly to your FBA account -All they need is FBA labels, packing slips, and UPS labels (email PDFs)
Advanced FBA • International FBA -Send your inventory to FBA UK, FBA Germany, FBA France, or FBA Japan • Increased inbound shipping costs to take into considerration
FBACoaching Part 5 • FBAPower walk-through • FBARepricer walk-through • Open questions. Send them in ahead of time. No time limit; I’ll answer them all!
SCOE 2011 Notes • Amazon is committed to FBA • FBA will expand with more international opportunities • FBA warehouse assignments explained • Specialized FBA warehouses • Long Term Storage Fees • FBA Inventory Limits
Questions?
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