FAULHABER Applications. Technology that gets under the skin. FAULHABER Drive Systems in tattoo machines WE CREATE MOTION Tattoos have become more than an expression of individual lifestyle and have graduated to an artform with the human form as its canvas. The need for high-tech perfromance to achieve the perfect coloration, contrast, and shading has led tattoo machine manufacturers to FAULHABER DC-Micromotors. They are light-weight, have extremely low vibration, and can deliver a smooth, controllable speed range far beyond that of other DC motor types. www. faulhaber. com/tattoo © 2013 FAULHABER
Target Market Rotary Tattoo Machines Karl Faulhaber 2 © 2013 | DFF-FMM
Tattoo Machines Application Description Rotary tattoo machines use a small electric motor to drive the tattooing needle in a linear motion typically via an eccentric piston assembled directly to the motor shaft. This is the more recent development and has some significant advantages in comparison to the traditional two coil type such as: } lower vibration } quieter operation } lighter in the hand } more “feeling” due to variable speed and torque characteristics of the motor 3 © 2013 | DFF-FMM
Tattoo Machines Market Potential Pricing of rotary tattoo machines ranges from $150 -$750 A high portion of the customer revenue is often generated from ink and needle sales that accompany the tattoo machine itself A typical customer designs an individual machine for quantities of 500 -5000 pcs per year Most rotary tattoo machines use simple iron core DC motors but a section of the market offers coreless DC micromotors as an upgrade or „high-end“ version The FAULHABER Group has approximately 15 customers in a given year with a total volume of ca. 25 K-35 K motors per year Their is generally a large fluctuation of small customers that can create a machine in one year and disappear the next The estimated total market potential for coreless DC Motors is 150 K-250 K pieces per year worldwide 4 © 2013 | DFF-FMM
Tattoo Machines Common Technical Requirements Motor Types DC Motors: Why? Cost and simplicity of the method of driving the motor: change in voltage = change in speed Application control Speed control Linear voltage control Motor Configuration No gear box Shaft for adaptation of eccenter. Typically press fit or glued Typical Motor Diameter 16 mm-22 mm Ball bearings for best lifetime and radial load Motor performance 5000 -8000 rpm and 700 -1000 rpm/m. Nm Device Typical Device Diameter / Width 20 mm Typical Device Operating Voltage: 6 -15 VDC 5 © 2013 | DFF-FMM
Tattoo Machines Why FAULHABER? Why coreless DC micromotors instead of iron core? } Lower inherent vibration } Quieter operation } Availability of ball bearings } Generally longer lifetime } Generally lower weight Why FAULHABER instead of low cost Asian manufacturers } Image is very important: Made in Germany and Switzerland } The customer needs personal technical support. They are experts at tattooing and not with motors } Often the minimum quantity for a specific motor from Asia is too high for the customer } The customer perception of quality and reliablilty Why FAULHABER instead of Maxon? } Closer customer support and better relationship } Motor look and feel 6 © 2013 | DFF-FMM
Tattoo Machines Existing Solutions Motors (with ball bearings) } 1331…SR } 1717…SR } 1724…SR } 2224…SR Potential Value-Adds } Adding customer cable } Adding customer cam / eccenter } Customer specific markings 7 © 2013 | DFF-FMM
Tattoo Machines Related and Potential Application Extensions and Trends Other applications: } Medical and Cosmetic tattoing devices • Require a higher level of reliabilty and service than the recreational tattoo machines • Value adding potential is higher • Longer term partnership is possible Technical Trends } Eliminate the cabling by moving toward battery operation • Ideal for coreless DC motors } Customized motor housings for an integrated ergonomic and optical design 8 © 2013 | DFF-FMM
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Tattoo_Machines_KF_isc13_final.pptx