fashion Jewelry for neiman marcus alia rafiq

fashion Jewelry for neiman marcus alia rafiq

Trade Show Schedule q SIHH • Geneva, Palexpo Hall 6 – Access via Hall 5. 
 500 metres from Geneva airport. • January 18 – 22, 2010 • http: //www. sihh. org/sihh 2010 q New Munich Trade Fair Centre • Messegelände. D-81823 München, Germany • February 19 - 22, 2010 • http: //www. messe-muenchen. de

spring 2010 trend report

highly dramatic Statement jewelry swirled and sparkled materials ranging from feminine fabric petals and diamonds to harder looks with arrowheads and metals


2010 Color Story Pantone. com

Nature is Blooming

Botanical

Silver & Gold

Oxidized Silver & geometric shape

Cuffed

Ethnic & exotic

Chunky Beads & Stone

Bigger is Better

competitors

Saks Fifth Avenue • High end Merchandise • Limited selection • Fine Store Environment • Effective Window Display • Few sales people • Easy to navigate • Jewelry department carries names from David Yurman to Juicy Couture • Price range from $8, 000 -$38

Saks Fifth Avenue Customer Profile: • • Upper Class Customer Age 30 -55 80% women Browsers Visual Presentation: • • Organized layout Engaging first floor display Tasteful store design Easy to access desired garments

Saks Fifth Avenue Merchandise assortment: David Yurman, Gucci, Elizabeth & James, Dior… Necklaces: • High price point: $6, 650. 00 Marco Bicego Diamond & Gold disk • Low price point: $38 Juicy Couture Charm necklaces Watches: • High price point: $8, 375 Cartier Large Ballon Bleu Watch • Low price point: $400 Philip Stein Stainless Steel Silicone Strap Earrings • High price point: $5, 480 Roberto Coin diamond hoops • Low price point : $38 Marc by Marc Jacobs script earrings Bracelets • High price point: $5, 150 Gucci black onyx and diamond bracelet • Low price point $38 Juicy Couture charm bracelet Rings • High price point: $3, 950. 00 David Yurman Citrine Diamond ring • Low price point: $45 Kenneth Jay Lane Rope ring

Neimans Vs. Saks Gucci Silver and Bamboo Horsebit Bracelet Saks: $1, 650 Neimans: $1, 650 David Yurman Blue Topaz, Diamond & Sterling Silver Necklace Saks: $975 Neimans: $975

Barneys • High end • Posh & almost unfriendly staff • Highly imaginative displays • Very open retail floors • Older clientele • Prices from $200 -$13, 000 • Names from Cathy Waterman To Mallary Marks

Barney’s Customer Profile: • Disposable Income • Ages 30 -60 • Desires to be unique/fashionable Visual Presentation: • • Highly imaginitive displays Often impractical yet visually pleasing Even mannequins seem to be a work of art Minimal merchandise to highlight display

Barney’s Merchandise assortment: Maronni, Simone Coste, Fallon… Necklaces: • High price point: $12, 620 Mallary Marks. Tassel Necklace • Low price point: $285 Etten Eller chain necklace Watches: • High price point: $5, 000 Bell & Ross. BR-02 Watch • Low price point: $365 LIP White Fridge Earrings • High price point: $17, 800 Ileana Makri. Black Diamond Lace Earrings • Low price point : $190 Jeanine Payer. Meriwether Earrings Bracelets • High price point: $19, 950 Rettore Zebu Horn Cuff • Low price point $375 Jennifer Meyer Diamond Bangle Rings • High price point: $39, 800 Renee Lewis Marquis Ring • Low price point: $550 Malcolm Betts Two-Tone Diamond Ring

Barney’s Vs. Neiman’s: $500 Roberto Coin oval bangle Barneys: $2, 020 Me & Ro flat fine bangle

Bloomingdales • • Large store Over crowded Looming sales people Bright, neat displays • Mid to high end merchandise • Carries names from Me&Ro to Aqua • Price range from $25 -$430

Bloomingdales Customer Profile: • • Middle to High income Age 20 -50 Store Loyalty Mostly women Visual Presentation: • Grand displays, becoming trendier • Large retail areas • Busy yet still clean & crisp displays

Bloomingdales Merchandise assortment: D&G, Adidas, Badgley Mischka, Burberry… • • High price point: $612 Gemma Redux Pyrite and Chain Necklace Low price point: $28 Aqua Short Multi Faux Pearl and Ribbon Necklace Watches: • High price point: $425 Burberry Women's Rose Dial Bracelet Watch • Low price point: $55 Adidas "Response Light" Digital Watch Earrings • High price point: $395 Me&Ro Full Lotus Drop Earrings • Low price point : $30 Aqua Hoop Earrings Bracelets • High price point: $475 Robert Lee Morris for Elizabeth and James Feather Cuff • Low price point: $25 Aqua Chain and Faux Pearl Bracelets, Set of 7 Rings • High price point: $225 Judith Jack "Bohemian Rhapsody" Stone Ring • Low price point: $45 House of Harlow Sunburst Leather Cocktail Ring

Neimans Vs. Bloomingdales Elizabeth and James Onyx Snake Cameo Stud Earrings Bloomingdales: $225. 00 Neimans: $395

Neiman Marcus Additions from Barney’s Sandra Dini Opal Ring $995 Judy Hudson Zoe Agate bangle $7, 700 Morpho Butterfly Pendant $1, 750

Neiman Marcus Additions from Sak’s Alexander Mc. Queen Skull Cocktail Ring/Silvertone $310 Alexander Mc. Queen Skull Ring $250

merchandising plan

industry report • U. S. jewelry retail industry has about 30, 000 specialty stores • Combined annual revenue of about $25 billion dollars • Sales are determined on customer income. • In tern, profitability depends on advertisement, marketing, and merchandising • Jewelry’s gross margins are exceptionally high, often marked up as high as 50% • Mass merchants then cut price and take market share http: //www. hoovers. com/jewelry-retail/-ID__66 --/free-ind-fr-profile-basic. xhtml

Industry Report: Neiman Marcus *Designer & Precious Jewelry= 11%

Industry Report: Neiman’s Jewelry Report’s • • • October Jewelry Sales Estimates Conflict with Reported Results – “Conflicting sales reports make forecasting fourth quarter sales even more difficult for jewelry retailers. But, volatile consumer spending patterns, large competitors promotional plans, and emerging macroeconomic forces may play a much bigger role in the final outcome than actual sales in August, September, or October” -Gerson Lehrman Group – “Luxury retailers reported mixed results. Neiman Marcus reported a 6% decline” -GLG Retailers’ Sales for September Only Reach 2005 Level – “In an interview, Mr. Mc. Namara explained that in a sector like jewelry, for instance, sales increased 1. 2 percent in September from September 2008. But the dollar volume of sales “is still about 5 percent lower than we were in September 2007 and about 10 percent lower than the sector was in September 2006” –NY Times U. S. Retailers Report Weak Jewelry Sales for Sept – “Neiman Marcus' sales fell 14. 8 percent to $354 million and comparable store sales were down by 16. 9 percent. The company noted that its performance was weakest in the home and jewelry categories” –diamond. net

neiman marcus advertising

neiman’s christmas book

“We want you to be completely happy with your order. If for any reason you are not satisfied, we will gladly accept your timely return of unworn, unwashed, or defective merchandise. Returned merchandise should include the vendor packaging and tags and be in the same condition as when it was delivered to you. Used merchandise cannot be returned unless defective. 
Return Within Amount of Credit Any merchandise purchased at a Neiman Marcus store should be returned to a Neiman Marcus store” “All precious jewelry and Cartier watches must be returned within 60 days from the date of receipt and must include all original documentation”

celebrity endorsements A-List Credibility & Star-powered media attention

customized advertising plan for neiman marcus

interview with Kelly smitten: Owner of Elite Yacht Charters (Beverly Hills, CA) & loyal Neiman Marcus Customer

AR: What draws you to Neiman Marcus and what advantages does the jewelry department have compared to other stores you have shopped at? KS: The customer service is incredible. I have developed a relationship with not only the associates but with the store itself. I go to Neiman’s and I know what to expect…quality. Again, the service. The layout is neat and precise, I am helped whenever I approach the counter and I can find something for everyone in the Jewelry department. A business gift, a birthday, and mothers day can all be taken care of all in the same display case! You can never go wrong with Neiman’s. I anticipate The Book every year and I always get update emails from associates letting me know about new jewelry that I may be interested in which is extremely helpful considering I have to travel so much for my job and rarely find time to browse the store anymore.

fine Jewelry for: neiman marcus Buyer: alia rafiq