Family Ecosystem Forum 2007 Digital Kitchen 2007

Family Ecosystem Forum 2007 Digital Kitchen

2007 Digital Kitchen study sheds light on: • How technology and consumer electronics are currently being used in kitchens. • Designs and technologies that would meet consumers’ future needs. Results from the study were used to develop a future kitchen display for the 2007 annual Kitchen and Bath Show. CABA IHA-RC 2007 Family Forum Slide 2

Outline • How is the kitchen used? • What do people want in their ideal kitchen? • Conclusions & Recommendations CABA IHA-RC 2007 Family Forum Slide 3

Many enjoy cooking, entertaining Attitudes & Emotions About Kitchens Among Total (n=602) % Describes Me Perfectly; Top-2 Box (4 -5) Love to prepare meals for family, friends Freedom to choose time spent cooking Love to experiment with recipes, ingredients, techniques Appliances/utensils affect enjoyment of cooking Entertaining at home is a creative outlet Cooking gourmet meals is a priority Q 63 -Q 71 B Please answer these questions about your feelings about homemaking. CABA IHA-RC 2007 Family Forum Slide 4

Women do most. Kitchen all) of food management Activities in the (but not Food Management Among Total (n=601 -602) Grocery shopping done by (Mean %) Meal prep done by (Mean %) Female head of HH Male head of HH Q 4. Expressed as a percentage, how much of the grocery shopping is done by … ? Q 7. Expressed as a percentage, how much of the meal preparation in your home is done by … ? CABA IHA-RC 2007 Family Forum Slide 5

Got kids? You eat at home, at the kitchen table Number of Meals Eaten at Home Per Week Includes Breakfast, Lunch, & Dinner 1 -10 11 -15 Kids 16 -21 No kids Breakfast Lunch Dinner Where Meals are Eaten Kids No Kids Kitchen Table 51% 37% 39% 20% 49% 32% Dining Room Table 13% 9% 16% 10% 31% 18% Great Room 13% 20% 18% 28% 16% 38% Other 22% 27% 26% 34% 3% 10% Q 1. In a typical week, how many meals does your household eat at home? Include breakfast, lunch, and dinner. Q 6. Where do you/others eat meals most often? CABA IHA-RC 2007 Family Forum Slide 6

All kitchens are message centers; large kitchens are home hub Attitudes & Emotions About Kitchen Among Total (n=602) % Strongly Agree; Top-2 Box (6 -7) Best place to leave messages/reminders Appearance is important Wish we had more counter space Appliances should be hidden when not used Wish we had better lighting Party ends up in kitchen We hang out in the kitchen It’s the home hub Q 29 -Q 31, Q 33 -Q 44 How much do you agree or disagree with the following statements about your kitchen? CABA IHA-RC 2007 Family Forum Slide 7

Kitchen space is consumed primarily by small appliances and cooking utensils – not technology Items on Countertops, Refrigerators or Mounted Under Cabinets Microwave Toaster/Toaster oven Coffee/espresso maker TVs and PCs found in fewer than a fifth of kitchens. Landline phone Blender Photographs/pictures Phone/cordless phone base Phone chargers Cookbooks Family paperwork/bills/mail Cell phone Address book Radio TV Notebook or Tablet PC Notebook power supply Desktop PC DVR MP 3 player/charger Printer CABA IHA-RC 2007 Family Forum Slide 8

The kitchen is a place to cook, congregate and talk to others. Not as much for technology-related entertainment—yet Kitchen Activities Cook Talk on the phone Maintain paper kitchen calendar Leave notes for others Leave notes for self Entertain friends Check phone messages Read books/news Plan family schedules Pay bills/paperwork Listen to music/talk radio Watch TV Arts & crafts Homework Do work assignments Check weather report Email Surf the Web Use computer (not Internet) Watch videos/movies Play video games Q 9. CABA IHA-RC 2007 Family Forum Slide 9

By and large, technology devices are used outside the kitchen CE & Tech Items Owned Used Owned in Kitchen CD player TV DVD player Desktop PC Radio Printer Thermostat Standard landline phone Stereo system DVR Game console MP 3 player/ i. Pod Notebook/Tablet PC Handheld game device Home security system Web camera PDA Central lighting control Dedicated media server Wireless media adapter Landline phone is the most common tech item used in the kitchen. Radio is the top form of entertainment in the kitchen. “We enjoy music, and it is a way to relax while enjoying our meal and conversation. ” CABA IHA-RC 2007 Family Forum Slide 10

Outline • How is the kitchen used? • What do people want in their ideal kitchen? • Conclusions & Recommendations CABA IHA-RC 2007 Family Forum Slide 11

Homeowners want information before pure entertainment in their future kitchens do now Do currently Don’t and want to Kitchen Activities Watch TV 43% Check weather report 37% Surf the Web 29% Email 26% Arts and Crafts 23% Homework 22% Do work assignments 18% Use a computer (not for Internet) 16% Watch videos/movies 15% Play video games TV is top on the list of desired activities – now, and in the future. 7% Do currently and want to Q 9, Q 60, Q 51 B Weather is the top bit of information homeowners are seeking – it’s easy and quick, and helps with planning the day’s activities. Don’t do now and want to CABA IHA-RC 2007 Family Forum Slide 12

Consumers want a PC in the kitchen to streamline routine tasks, bring family together “Spend more time in the same room together and feel a part of the family in the evenings instead of being away in the computer room. ” “Not have to run up two flights to my office to check email, recipes, etc. ” “We could get rid of our cookbooks, get weather reports. . . and print a shopping list. . . Now I have to write down the things we need even though they are almost always the same. ” Q 51 A/B. Thinking about the consumer electronics and technology items you have in your home now, what’s the one item or capability you wish you could use in your kitchen that you’re unable to do today? What would this item allow you/your household to do in the kitchen that they can’t do today? CABA IHA-RC 2007 Family Forum Slide 13

Consumers want TV and music to provide entertainment while working, eating and hosting Radio/Stereo/CD Player/ Music Player “We enjoy music, and it is a way to relax while enjoying our meal and conversation. ” TV “Keep my children closer at hand give me the ability to control what they watch more. ” “Watch more TV while in kitchen—eating, preparing food, loading/unloading dishwasher, reading newspaper. ” “Listen to music while cooking/entertaining. Currently, we have to use our laptop computer in the dining room to listen to music. ” “Rock out while I cook. Sounds corny, but dangit, it’s important. ” Q 51 A/B. Thinking about the consumer electronics and technology items you have in your home now, what’s the one item or capability you wish you could use in your kitchen that you’re unable to do today? What would this item allow you/your household to do in the kitchen that they can’t do today? CABA IHA-RC 2007 Family Forum Slide 14

The top ten future kitchen concepts enable organization, control, monitoring and flexibility Concepts Most Preferred in Remodeled Kitchen Digital calendar A calendar on a screen that allows you to add appointment reminders and post notes that everyone in the household can access while in the house, or can check over the internet when away from home. Recipe projection Look up a recipe online or even say aloud what you want to cook (e. g. "beef stroganoff"). The recipe will be projected wirelessly onto a surface in your kitchen from a small cabinet-mounted device. Energy usage monitoring & control Monitor energy consumption by area or appliance in your home (family room, hot water heater, swimming pool, etc. ). Monitor energy usage by circuit or appliance; chart peak times; diagnose areas of wasted energy; calculate energy costs. Universal charging station Charge up to 3 cell phones or PDA's simultaneously. Charges all brands and models. Wireless Internet Install a wireless network in your home to get wireless Internet access in all rooms, including the kitchen. Home control station A screen where you can view the temperature inside and outside of your home, adjust thermostat with a touch of your finger, view live video of the front step of your house and/or the backyard to see kids playing. Intercom Centrally controlled, fixed microphone/speaker units distributed around the home. Voice activated speaker phone Use your voice to dial the number, answer calls hands-free, and to disconnect at the end of the call. Indoor air quality Review indoor air quality and temperature; program and change settings. Satellite radio Listen to over 100 channels of ad-free music and talk programming. Q 56, Q 58 CABA IHA-RC 2007 Family Forum Slide 15

Who makes the buying decisions? It depends. . . Appliance & Consumer Electronics Who Makes the Final Choice? What Women Say (n=298) What Men Say (n=304) QI. Who would make the final choice of brand or model? QK. Who would make the final choice of brand or model? CABA IHA-RC 2007 Family Forum Slide 16

Outline • How is the kitchen used? • What do people want in their ideal kitchen? • Conclusions & Recommendations CABA IHA-RC 2007 Family Forum Slide 17

Conclusions & Recommendations Keep in mind: • Cooking, planning and monitoring first, entertainment next. • A lot of hanging out and entertaining goes on in the kitchen—appearance is important. Consumers are drawn to tools that reduce clutter and blend in with the environment. • Flexibility is key—wireless devices will always be preferred over wired. CABA IHA-RC 2007 Family Forum Slide 18

Conclusions & Recommendations • Continue to listen to women, the primary kitchen users. • However, acknowledge the (growing? ) role of men in the kitchen/cooking workforce. • Assume that both men and women believe their opinions and choices count, both for appliances and for consumer electronics. CABA IHA-RC 2007 Family Forum Slide 19

Conclusions & Recommendations The kitchen of the future should help people plan, organize, communicate and entertain. It should include: • Digital calendar. • Recipe projection. • Energy usage monitoring and control. • Weather info. • Universal charging station. • Wireless Internet. • Home control station (HVAC control, security). • TV. • Music. CABA IHA-RC 2007 Family Forum Slide 20

Conclusions & Recommendations The kitchen of the future should NOT include: • A place to do homework. • A place to do crafts (‘Keep the Play-Doh away from the cookie dough’). • Movies. • Video games. CABA IHA-RC 2007 Family Forum Slide 21

Digital Kitchen at NKBA Show in Las Vegas in February 2007 CABA IHA-RC 2007 Family Forum Slide 22

Questions? Carole Wiedmeyer Zanthus 115 S. W. Ash St. , Suite 610 Portland, OR 97204 971. 404. 0275 www. zanthus. com

Second Tier Concepts Q 56, Q 58 CABA IHA-RC 2007 Family Forum Slide 24