Fambit for Marketing Partnerships
What is Fambit us your fridge door online
Fambit Value for Families Fambit is an online service for families Sharing calendar, task lists and status updates privately online Most value for families with 6 -13 year old children 2 3
Available in web: www. fambit. com Shared memories created together Safe space for small children 5 4 Pets have their place in the Fambit family
Available in mobile SMS and MMS Receive alerts Send picture + status 5 m. fambit. com Smart phone client
Fambit business model: Freemium • The basic service is free All 3 revenue generators ready locate kids (€ 5/month) 6 6 receive SMS reminders (€ 5/month) send emotional digital gifts (€ 1/gift)
The Founders Pertti Kasanen - 4 years in Nokia/NSN director, end user services - 11 years as entrepreneur (Akumiitti Oy. . . ). M. Sc. (tech) Markku Ranta -14 years in Nokia director, technology validation - lic. tech, MBA 9 7 Investments • Founded in 2009, started mid-May • 4 man-years in R&D so far • € 90 000 from the founders • € 120 000 public funding Looking for next round of investment
Initial Traction • • Beta launched in April 2010. PR & marketing started in July 2010 (online & press). April-June: hundreds of testers, several logged in users per family – a good technical test base Summer 2010: Thousands of registered users in, 90% in Finland Users love the value proposal – good ideas and feedback We have focused on couples with children but also e. g. divorced with kids find Fambit valuable 3 8
Partnership opportunities Several alternatives
Fambit is designed for partnerships For associations and small companies: cross-promotion (#1) For family-related brands targeted marketing, insert items to family calendar. . . (#2) connecting user databases (#2) service integration (#3) For online family portals, magazines, operators. . . (#4) white label services billing integration 10
#1 Bring Registered Families - Get Banner Visibility For associations, family-oriented start-ups and e. g. mombloggers Promote Fambit as a ”Good Family Service” -> Partner’s banner logo (static) displayed To all Fambit users on ”In partnership with” page On every page for families who registered through a link from the partner Easy agreement and integration 11
#2 Partner Message Visibility (with User Database integration) When registering the family to Fambit, can add banners, to-do: s and calendar events to the Family Commercial agreement ➔ Changing banner ad coming from partner’s website Cost-per-Click Discount for families registered through partner 12
#2 Examples A candy manufacturer prints on a bag of candies instructions how to get a family calendar. One day of each week get’s marked as a Candy Day in the family calendar, with their message. A pet medicine company. Families registered through them get entries into the family calendar: ”Buy worm treatment from your per from www. pharmacy. com” A football club runs a promotion for Fambit - and their fans get the clubs match calendar in Fambit. Special deals for yearly card holders. 13
#3 Integrated services with widgets Displayed for all relevant families, inside the Fambit service. Links and integrates to partner’s service. Designed for: 1) regional services: matching with country, language and zip code. 2) Premium services: click through brings revenue. Examples: a local weather service, online broker for babysitters, home-delivery grocery shop or pizza delivery. 14
#4 Service (Co-)Branding Initial fee for integration Co-branding, 100% operated in Fambit, revenue share Examples: 1) A magazine: fully branded white label service ”Powered by Fambit”. 2) A family portal: cobranded service. White label: Fambit hosts, partner sells and collects payments Designed for operators Big technical integration project. Revenue sharing. 15
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