FACTS ² Alga ² 20 ² Student ² Owns a smartphone ² Lives with sister ² Very often travels inside KZ PAIN ² Wants to travel, but there is no appropriate app for him to use ² In the app, he wants to have direct access with the administrator or receptionist (maybe, online chat) ² In the future, he want to make several booking at the same time BEHAVIOR GOALS ² Active user of social networks ² To implement future online chat with hotel ² There is no photo of him on the Internet, members and admin & recep. therefore it will be hard to recognize him to strangers ² Doesn’t like to use many apps, likes to upload one unique, which will contain as many services as it possible
FACTS ² Shafhat ² 20 ² Student ² Owns a smartphone ² Lives with parents ² Travels abroad (very often), unfortunately he hasn’t tried to travel in KZ yet PAIN ² Doesn’t like to spend time in the queue ² Easy to speak by phone, than registration & filling the booking requirements, although he doesn’t like to spend his money for calling too ² Direct registration in the hotel takes time, money and forces in order to get there BEHAVIOR ² Economic ² Knows how to control & allocate his time appropriately GOALS ² To additional service as Call Reception, where Receptionist will call to the guest all the time in order to find out what guest needs
FACTS ² Andrey ² 21 ² Student ² Owns a smartphone ² Lives with friends ² Often travels PAIN ² Doesn’t have any pain to the idea, prototype and in life BEHAVIOR ² Likes to post to reviews to the services GOALS ² To additional service as Review
FACTS ² Yerassyl ² 20 ² Student ² Owns a smartphone ² Lives with friends ² Travels inside KZ PAIN ² Travels, but unfortunately, he doesn’t use hotel services BEHAVIOR GOALS ² Very cautious and likes to be ² Do not use temporary accounts there where it is safe in terms of system development
FACTS ² Perizat ² 22 ² Student ² Doesn’t own a smartphone ² Lives at DMIS ² Never booked a room PAIN ² There is no pain BEHAVIOR GOALS ² Likes when she gets ² Get notifications from the apps in ² Notify one user, if at the same order to not forget smth time 2 users have the same ² Likes to have many record (by room, time) privileges in app as services, ratings etc.