Facebook Fortunes Webinar 5 Get Your Business Website Right
The 5 key mistakes business owners make with their website
Mistake #1 Badly structured website
Badly structured website • Website is not designed to support the offline business • Clutter – trying to do too much on one page • Website is just a “brochure”, giving information about the business • Website doesn’t show you differ from your competitors
Here’s how to do it right
Have only ONE purpose per webpage
Purpose of a webpage • Give information about your business (products, services, skills, expertise) • Build a list • Get visitors to call for info or an appointment • Get visitors to come into your store • Sell a product or service • Gather referrals • Build credibility and authority in your niche
You may need more than one website
Mistake #2 Website copy is poorly written
Here’s how to do it right
How to write great website copy • Every page has a benefit-laden headline • Demonstrate how you stand out in your niche • Include relevant proof every time you make a claim about your products or services • Have one call to action per webpage, with clear instructions above the fold
How to write great website copy • Make no-brainer offers, even for opting in • Be enthusiastic, but without the hype • Write the way you speak • Avoid jargon, unless your customers will understand it • Use a double-readership path
Mistake #3 Not having a descriptive domain name
Domain name mistakes • Using something “clever”, quirky or meaningless • Using your business name (unless your business name is well recognised) • Using your personal name (unless it’s well recognised) • Using a. net, or a. com. au where there is a prominent. com site with the same name
Here’s how to do it right
Choosing the right domain name • Check for popular keywords in your niche using the Google Keyword Tool, and use them in your domain name • Use www. leandomainsearch. com • Add your geographical location if you sell locally (eg Physiotherapist. Brisbane) • Buy the. com and the. com. au (if you can’t get both, choose something else)
Example www. babyblinks. com vs www. yourbabycanread. com. au
Mistake #4 Poor graphics, formatting and layout
Graphics and layout mistakes • White writing on black (or coloured) background • Cluttered or confusing layout • Top banner is large or complex (slow to load) • Big blocks of text • Text in all capitals • No captions on photos • Too many fonts, colours, sizes
Mistake #5 No way to collect visitor details, so not building a list
List building mistakes • Opt in is below the fold • No incentive for visitors to give name and email • Using double-opt-in • Asking for too much information • Opt in on the same page as selling (reduces sales by up to 75%) • Not following up to build the relationship • No way to monetise the list
Discover how an investment of $95 in one jewelry store promotion earned $23485 in
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