Expand your Business Through Ours: Advertise with the Collegian Today
Why the Collegian? • Award-winning • Over 89 years of excellence • Effective way to reach the Gen-Y population
Who are Gen-Ys? • Born from 1979 -1997 (ages 12 -30) • America’s next dominant generation • Big Spenders • Raised as consumers • Very tech savvy Source: Re: fuel Media Marketing, January 2011
Gen-Y’s Have Money to Spend • Students have jobs • Sizable monthly income • Parental support Source: Re: fuel Media Marketing, January 2011
Fresno State’s Population • 19, 109 undergraduate students (18 -34) • 2, 290 graduate students (25 -54) • 584 post baccalaureate • 2, 034 faculty and staff (25 -54, 55+) Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011
Reach a Diverse Market Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011
Print Edition • Prints three (3) times a week • The Collegian offers seven (7) different ad sizes
Newsstand Locations 48 distribution points on campus
How Often do Gen-Y’s Read their College Newspaper? • Students read their campus newspaper. • Students pay attention to the ads. • Students devote time to reading their papers. Source: Re: fuel Media Marketing, January 2011
Does The Collegian Really Affect Students? • Articles & ads call students to action • Students love promo codes Source: Re: fuel Media Marketing, January 2011
The Collegian Online • Available 24/7 • Great way to reach Gen Y’s & Alumni • Nationally recognized for its excellence Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011
Did You Know? • The Collegian Online receives 500, 000 unique visitors yearly • It also receives 42, 300 unique monthly visitors Google Analytics, 2011
They Don’t Call Us Award Winners for Nothing Online Edition Awards • Pacemaker National Finalist • Third place, Best Interactive Element Associated Collegiate Press, Dates Vary
Collegian Print Ads PRINT RATES National rate………. . . $11. 00 Open rate………………… . . $9. 00 Student rate……………. . . $7. 00 CONTACT BULK RATE 40 col. ” 80 col. ” 120 col. ” 160 col. ” 200 col. ” 240 col. ” 280 col. ” 300 col. ” $8. 40 $8. 20 $8. 00 $7. 80 $7. 60 $7. 40 $7. 20 $7. 00 LOCAL: NATIONAL: $10. 40 $10. 20 $9. 00 $8. 80 $8. 60 $8. 40 $8. 20 $8. 00
Collegian Online Ads
What’s the Most Effective Way to Advertise? • Multiple Insertions • Color in ads • The bigger the better • Special Issues
How Can You Advertise? • Run Dates • Payment Options • Ad Design
What is Student Choice? • Coming November 14 th • Students select their favorite businesses. • Winning businesses receive editorial
HOW DOES IT BENEFIT THE COLLEGIAN? • Generate excitement. • Boost readership. • More revenue for advertisers • Which, in hand, will boost their advertising budgets with The Collegian.
HOW DOES IT BENEFIT THE STUDENT BODY? • A Generation of opinions • Makes their voices heard. • A great way to exhibit small, local businesses to students searching for new places.
Why Advertise with us? • Attract an audience from Fresno State • Make Badger Pass a supporter of Fresno State Students • Become college friendly
Big Idea • Offer discounts to Fresno State students 10% off when they show their Fresno State I. D. for one day lift ticket • Offer a coupon that will take $10 off one day snowboarding/skiing rentals • Offer 25% off season pass if you show your season I. D.
Competition • China Peak • College season pass of $99 when you buy a pack of 6 tickets • College friendly they require you show student I. D. and proof of full time status as a student • College friendly "Season Passes. " China Peak -. N. p. , n. d. Web. 24 Sept. 2012. <http: //www. skichinapeak. com/seasonpasses. aspx>.
If you have a bucket list, seeing Yosemite must be on it! There is no place on the planet quite like it! Unique and Spiritually satisfying, a priceless experience! What better way to experience Yosemite then to attend Badger Pass. "Yosemite's Badger Passà ® Ski Area. " Badger Pass Ski Area. N. p. , n. d. Web. 24 Sept. 2012. <http: //www. yosemitepark. com/badgerpass. aspx>.
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