EXODUS 2006 PROGRAM SUMMARY PREPARED BY G 2 MEDIA
Overview: Exodus 2006 n 46 lucky urban radio promotion winners experience the trip of a lifetime to South Africa and attend the “The People’s Celebration Concert” at Johannesburg Stadium. “Thank you for giving me a honeymoon, a break from stress full life and thank you for letting my husband enjoy his 37 th birthday back home. Thank you. ” Tayana Patterson-Crutcher-Memphis, TN
Objectives n n n To promote cross cultural exchange between America and South Africa To promote positive images of Africa in mainstream American pop culture and media To increase South African tourism in the American consumer segment Provide platform for Clear Channel to support artists internationally Provide original African American History Month Multi-Station Radio Promotion
Program Components n Clear Channel nat’l radio promotion u n The People’s Celebration Concert u n 3 week national radio group contest to win all expense paid trip to South Africa Featuring Mario, Pharrell, Sean Paul, and Snoop Dog Pilansberg, Johannesburg, Soweto Tour “I did know much about the African heritage or past, but now, I clearly understand why South Africa is such a humble and beautiful place. ” Demetraia Elmore-San Antonio, TX
Clear Channel Nat’l Radio Promotion: Cities Albany Fort Myers Milwaukee San Antonio Albuquerque Greensboro Mobile San Diego Augusta Hartford Montgomery San Francisco Baltimore Killeen Nashville Savannah Birmingham Laurel. Hattiesburgh New Orleans Sparta New York St. Louis Norfolk Syracuse Ocean City. Salisbury Tallahassee Ocean City. Salisbury Tulsa Chattanooga Chicago Columbia Columbus Crossville Des Moines Jacksonville Detroit Los Angeles Macon Mc. Minnville Melbourne Memphis Meridian Miami Tampa Philadelphia Tupelo Pittsburgh Tuscaloosa Sacramento
Radio Impression Chart MARKET STATION AUDIENCE # SPOTS # LINERS # FLIGHT IMPRESSIONS CHICAGO WVAZ-FM 1, 012, 000* 45 90 spot 2/16 2/24 liner until 3/30 CHICAGO WGCI-FM 1, 012, 000 51 100 2/10 - 2/24 152, 812, 000 NEW ORLEANS WQUE-FM 900, 000 147 60 3 weeks 132, 300, 000 NY WWPR-FM 1, 871, 500 75 75 2/9 -2/24 280, 725, 000 NORFOLK WOWI-FM* 203, 400 180 120 2/13 -2/28, 3/12 -3/31 61, 020, 000 SAVANNAH WLVH-FM 60 spot 2/122/24 web 2/12 -4/8 8, 395, 500 spots 2/14 2/24, liner 2/13 2/24 55, 407, 000 43, 500 TAMPA 133 120 WBTP 240, 900 * INCLUDES AVAILABLE INFORMATION 110 TOTAL IMPRESSIONS 136, 620, 000 827, 279, 500
The People’s Celebration Concert Mario Sean Paul Snoop Dogg Pharrell “I really appreciate the opportunity to meet Sean Paul. He was the artist I longed to see perform. ” Adenia Clark-St. Louis, MO
Pilansberg, Johannesburg, Soweto Tour n Pilansberg u u u n Kwa Maritime Hotel / Game Reserve Bar-B-Que in the Bush Lion World Lesedi Cultural Village Sun City Johannesburg u u u Michelangelo Hotel South African Tourism Reception Dinner African Market Moloko Carnivore Restaurant
Pilansberg, Johannesburg, Soweto Tour n Soweto u u u Mandela Museum Mandela’s House/Desmond Tutu House Freedom Square Hector Peterson Memorial Shanti Town Lunch at historical Wandi’s “The experience I had was unbelievable and I can’t wait to share it with others. ” Zandria E. Jefferies-Detroit, MI
RESULTS n n 46 Americans experience SA Over 800 Million Radio Impressions* 100% of participants recommend Clear Channel to continue promotion and/or would recommend a visit to family and friends Clear Channel sponsored first time national group contest in various markets to an international destination “Clear Channel should definitely continue the Exodus promotion. This experience has changed my life. ” * Impressions calculated prior to live on air re cap interviews and using available data Jacqueline P. Jordan-Detroit, MI
MOVING FORWARD n n Maximize impressions and exposure of Clear Channel program via public relations effort and media junket Increase sales of tour packages by 75% Formally add Lesedi to schedule, and possibly an additional South African city Work to secure TV “reality style” special “I encourage G 2 Media & Clear Channel to keep this trip as an annual event. You guys are broadening many horizons for your urban listeners. ” Ataira of Miami, FL
Скачать презентацию EXODUS 2006 PROGRAM SUMMARY PREPARED BY G 2
e39738c30a4943006942c49d71ff0e93.ppt