European Quality Assurance Label for In-company Learning Mobility for Apprentices Presented in the framework of www. euroapprenticeship. eu
WHY A LABEL ? A label for recognition Difficulties to motivate and mobilise enough companies to be involved in hosting and sending, improve support and quality of placements, foster the benefits of transnational mobility in training Our objectives : Raise interest among companies and sector organisations, Valorise the role and commitment of companies, Award them with a label, seen as a mark of recognition, enhancing the visibility of their engagements
WHY A LABEL ? Commitment to labelled companies Enhances the positive image of companies by recognising their involvement in vocational education and training in Europe Ensures a higher quality of “In-company Learning Mobility” for both, company and trainee/apprentice
OUR AIM Through the label • Inform companies about the opportunity of learning mobility in Europe • Support training centres and companies so that they can offer the best learning opportunities in an international context to their learners • Award companies with an internationally recognized label that proves their fair engagement in offering high quality incompany training opportunities to learners • Develop a Co. P about high quality in-company Learning Mobility
ACTORS INVOLVED ISSUING BODY : The Euro Apprenticeship (EAS) network Ø Issue the label, coordinate and support the Community of Practices of Awarding bodies, APCMA and partners manage the website where members can get access to the EQAMOB&CO label and various communication and marketing tools AWARDING BODY : You! Ø Support companies either in sending/hosting, monitor the learning mobility. As a member of EAS network: award the label. COMPANIES : Our “target” Ø Engaged/not yet engaged in high quality outgoing/incoming learning mobility
YOUR ROLE As an awarding body, member of EAS network • Evaluate companies that apply for the EQAMOB&Co label • Award the label and the certificate in accordance with the rules and checklists provided by the issuing body • Supports companies and monitors the learning mobility, • Provide suitable advice and communication tools to companies • Spread the word to European, national, regional, local partners
YOUR TOOLS • Quality guidelines and checklists for accompanying the labelling process and building-up a high-quality learning mobility pathway. • The digital version of the label to ascertain recognition of companies. • Communication, awarding and marketing toolboxes: videos, NO MORE postcards, flyers, logo versions, social media banners, stickers, other gadgets … • Marketing tips and collection of online promotional tools about mobility
Let's build high quality in-company ! learning mobility experience
HOW TO USE THE TOOLS The following overviews summarize what tools to use by the awarding bodies according to • the specific target you address: companies not yet involved in mobility or confirmed hosting/sending companies • the message you want to convey • The type of event you want to organise
OVERVIEW Objectives Main content of messages Targets To inform Information To increase regarding To draw the label mobility attention value programs Information regarding EQAMOB& Co label Information regarding Awarding labelled bodies companies Companies not yet involved in mobility Hosting and/or sending companies Other stakeholders (including potential awarding bodies) Postal cards “no more” X X X EQAMOB&CO Flyers / brochure X X X X X X Social banners for blog, Facebook, Twitter X X X X X Gadgets (magnet, post-it, notepad) X X X X X Videos explaining the label X X X X Certificate / Stickers X X X Logo, baselines, Letterhead, Power. Point model X X X Communication Materials available for marketing issues Online resources about mobility benefits / ERASMUS+ brochures X List of useful websites X Press release X X X X X X
Recommandations about marketing actions For the awarding body Organise different type of events / campaigns regarding the targets and the objectives: see Awareness rising / Information / ambassador campaigns Support the awarded company to use the communication materials To advertise about the label, through its own channels, the company has at its disposal some materials such as social banners, digital version of sticker Promote yourself as an awarding body – promote the company Take a picture with the awarded company Make a short video with a smartphone (max 1 min) following the script provided by the toolkit. E. g. Ask one or more learners “why did you an internship abroad and why in this company” or “what was the added value of an in-company training experience”? You can share the video with the Issuing Body (providing the script of the interview) to be shared with other awarding bodies Organise awarding events / press conferences / press releases For a group of awarded or a single company Aim to promote locally the company as excellent sending of hosting company All articles published by local newspaper should be sent to the Issuing Body via social networks Share news from and with the Issuing Body as news about awarded companies in other parts of the network, share on social network, newsletter or any other channel
Different marketing events Awareness – Information campaign: draw attention to benefits of mobility but also to support available and quality issues Information campaign: provide information about the awarding process and the support available EQAMOB&Co Ambassador campaign: promote the label
Awareness – Information campaign OBJECTIVES Increase number of potential new companies interested in Learning Mobility / Sending - Hosting TARGETS Companies not yet involved in mobility Potential new hosting and/or sending companies It is easy to participate There is support available and it is easy to gain access It brings added value for the training and motivation of the apprentices, motivates the team, enhances the image of apprenticeship and the profession, enhances the image of the company, makes the company more visible to clients, future apprentices & employees … The aim is to draw attention/raise awareness about the existing possibilities & benefits of European learning mobility. In order to catch attention, you should also be able to inform about the local support available and how to get access to it (key contacts close to the company, practical information). The added value of a quality assurance approach (label) for boosting the benefits can be discussed and highlighted. Examples of good practices from other companies and peer to peer testimonies are recommanded During the recruitment period of apprentices, when informing companies about apprenticeship contracts, before the signature of the apprenticeship contract Well before the implementation of a mobility project (3 -6 month) After a mobility project when promoting the outcomes KEY MESSAGES FOR THE COMPANIES ORGANISATIONAL ELEMENTS WHEN HOW During an information meeting with companies about the apprenticeship contract During information days about apprenticeship / training fairs Exposition in the training center with testimonies about mobility projects realized Invitation of local companies to specific promotional event (EUROPASS awarding, Training awards, Debriefing of mobility events) – Peer to peer testimonies In training sessions for trainers, tutors, & webinars Hand outs & information during visits of professional teachers in the company Testimonies on the website of the awarding body WHO IS IN CHARGE Intermediate organisations as Training centres, regional, local craft chambers, stakeholders with expertise about mobility implementation Professional teachers of the training centre Companies itself and their trainers, tutors in the company (peer to peer approach) Representatives of professional organisations COMMUNICATION MATERIALS EQAMOB&CO Video & your testimonies (& EAS video channel), ERASMUS+ and other online brochures about benefits of mobility, Flyer for companies, No More Post Cards, Description of your specific project and partnership + contact
Awareness campaign
Label information campaign OBJECTIVES Develop the number of companies interested in the label / entering the awarding process / awarded KEY MESSAGES FOR THE COMPANIES Hosting and/or sending companies about to be involved or already involved in mobility TARGETS The quality approach is useful because it create mutual trust between all partners involved and foster the benefits / outcomes for the learner and for the company There is individual support available and the quality assurance takes into account the specific situation and need of my company The label is promoted at local, regional, national, European level The aim is to focus on the importance of a quality approach for “In –company Learning Mobility” in order to be able take fully benefit of learning mobility as a pedagogical situation / tool to acquire new competencies. Inform about the label and the quality conditions. Inform about the partners involved and the Euro. Apprenticeship network. The support provided by the awarding body to improve the quality of placements (taking into consideration the specificities of the company) and to promote the investment of the company should be explained and highlighted such as: organise the preparation and a debriefing about the personal and professional growth for the learners and/or formalize together the contributions from European trainees (innovation, a new perspective), promotion of a positive image on the local labour market, organisation of recognition from peers and stakeholders, positioning of the company as an European company offering European learning opportunities … During the recruitment period of apprentices, when informing companies about apprenticeship contracts, before the signature of the apprenticeship contract Well before the implementation of a mobility project (3 -6 month) After a mobility project to promote the outcomes HOW Information during training sessions for trainers, tutors, specific webinars Handouts during visits of professional teachers / mobility coordinators in the company to prepare and evaluate mobility Information and promotion in local, regional & professional Medias, articles Permanent exposition in the training center with testimonies from awarded companies Awarding ceremonies, specific promotional event (EUROPASS awarding, Training awards, Debriefing of mobility events) Publication on the website of the awarding body WHO IS IN CHARGE Awarding bodies (intermediate organisations, craft chambers, training centres, other stakeholders) -Coordinators of mobility consortia -Mobility organisers COMMUNICATION MATERIALS EQAMOB&CO Videos & testimonies (& EAS video channel), Flyer / brochure for companies, No More Post Cards, Social banners, Certificate & Sticker, gadgets, checklists, ORGANISATIONNAL ELEMENTS WHEN
Information campaign
Information campaign
“Ambassador” campaign OBJECTIVES Increase the use of the EQAMOB&CO label and sustain and develop the Community of practice TARGETS Awarded Hosting and / or Sending Companies Euro. Apprenticeship members, European partners, other European networks Become an ambassador of high quality “In-company Learning Mobility”, the EQAMOB&CO label and the Euro Apprenticeship network It is easy to gain access, you do not need to be perfect from the start, step by step progress is possible Invest time in the quality approach brings added value (mutual trust partnership, greater satisfaction of learners and companies, recognition, can be promoted for funding and ERASMUS application, notoriety … Access and contribute to a network / community of practice and exchange of experience and tools among peers KEY MESSAGES The aim is to inform about the benefits and added value of the EQAMOB&Co label for the awarding bodies and the awarded companies: Improve visibility and good image, social responsibility. Positioning of the company as a company that is concerned about the well-being of their (young) staff and offers high level and qualitative mobility. Having more qualitative incompany learning actions and entering a Community of Practice (Co. P) based on trust and reciprocity. Be part of a selected group, a club, a network. WHEN Before, during, after the organisation of mobility projects HOW During contact seminars / meetings with new potential partners when preparing mobility projects Evaluation sessions with confirmed partners to upgrade (together) as an awarding body During any event/seminar/conference related to mobility at local, regional, national and European level Euro. Apprenticeship Peer learning seminars / webinars Mobility Awarding events WHO IS IN CHARGE Awarding bodies and their umbrella organisations Euro Apprenticeship network members EQAMOB&CO partners and their European partners COMMUNICATION MATERIALS EQAMOB&CO Videos & testimonies (& EAS video channel), Guidelines & Checklists, Certificate & Sticker, gadgets, Press release, PPT presentations, visual identity packages with logo and baselines, Social media banners, EAS website / newsletter ORGANISATIONNAL ELEMENTS
Eqamob&Co ambassador campaign
ACCESS TO FREE ONLINE TOOLS Useful links Marketing tips Online brochures about mobility Link to EAS page
LAST BUT NOT LEAST Communication constraints ERASMUS + constraints EQAMOB&CO constraints As the project is financed by a partnership The visual identity ensures coherence and with Erasmus+ it is essential to : harmonization within communication support, Indicate that the action is financed by the Union in any publication/communication Display the emblem of the European Union (click here to download it) Specify that the publication/ communication reflects the author’s view and that the Commission is not liable for any use that may be made of the information builds a strong identity for the label. It should enable any companies or organizations to recognize at first sight who we are: Logotype Typography Stationery & publishing Click here to access the full document.
Let's get involved with. EQAMOB&Co, the label that shows our collaboration and commitment!
The European Commission support for the production of this publication does not constitute an endorsement of the content, which reflects the views only of the authors, and the Commission cannot be held responsible for any use that may be made of the information contained therein.
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