European Multimedia Messaging Services Market MMS Eduardo Gonzalez

European Multimedia Messaging Services Market (MMS) Eduardo Gonzalez Wireless Research Analyst ICT Group Frost and Sullivan “MMS , the main business case driver for next generation networks, faces and needs to overcome great obstacles to become a mass-market data service but will start improving ARPU from day one. ”

Key features 4 Enhanced Messaging Service Outlook 4 MMS Technology and Functionality 4 Positioning of MMS 4 MMS Value Chain Analysis 4 MMS Applications and Services 4 Billing Models 4 Market Forecasts 2002 -2006: handset shipments, mobile subscribers (MMS, WAP, GPRS and 3 G), revenue, usage, applications and pricing. 4 Key Success Factors and Recommendations

Key content MMS Subscribers in Europe, 2001 -2006 Source: Frost & Sullivan

Key content 4 MMS will offset the decline of SMS and voice revenues and help driving operators' ARPU. By 2006, 1 out 4 messages being sent will be multimedia messages 4 66% of mobile messaging revenues will be derived from MMS by 2006 4 It will not be until 2005 that MMS handsets will achieve mass market adoption levels. EMS has a very limited window of opportunity. 4 The price for MMS will be around 2 or 3 times SMS price

Who would benefit from this report Network Operators • Establish size, challenges, success factors • Understand Market Forecasts • Identify Growth Sectors and Opportunities MMS Platform Providers Related Markets ¤ Unified Messaging ¤ Instant Messaging ¤ Short Messaging • Track Industry Trends and Competition • Sustain Core Strengths, Correct Weaknesses • Identify Opportunities and Customer Demand Service ¤ Transcoding Technology ¤ WAP Gateway ¤ Advertisers • Track Competitors Trends • Understand Market Forecasts • Forge Partnerships • Understand Developments and Trends in Related Market • Assess Opportunities for Entering the Market • Identify Challenges. • Forge the Right Partnerships Handset Manufacturers Content & Applications Providers • Establish size and challenges • Assess Market and Application Potential • Develop Partnerships with Value Chain Parties

Featured Companies MMSC Vendors Alcatel CMG Comverse Ericsson Logica Materna Motorola Nokia Openwave Schlumberger. Sem a Tecnomen Telecommunicatio n Systems Teligent Unisys Operators Other E-Plus Europolitan V. Hutchison 3 G KPN Mobile T-Mobile Orange Sonera Telecom Italia Telefonica Telenor Telia Vodafone Xfera con. VISUAL Wiral Siemens Magic 4 mi 4 e First. Hop Bitfone n Content Providers n Application Developers n Transcoding Tech. Supplier n Streaming Platform Vendor

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